Samsung expects the Galaxy S9 to sell better than the S8, here is why

Samsung expects the Galaxy S9 to sell better than the S8, here is why
Despite rumors that suggested Samsung may set a higher price standard for the Galaxy S9 and its slightly beefed up brother, the S9+, costs for the flagships have pretty much remained the same. However, while US prices are similar, customers in Europe will have to dish out between €850 ($1,050) and €950 ($1,170) for either of the new Samsung top-tier handsets.

Still, Samsung believes Galaxy S9 and S9+ sales will outperform those of the Galaxy S8 and S8+ throughout the year. The reasoning behind the DJ Koh's statement is the much earlier release of the 2018 flagships, which will allow for more selling time.


Both Samsung's flagships are already available for pre-order in the United States and throughout Europe, but they will not ship until March 16 at the earliest.

Even though the Galaxy S9 and S9+ don't bring any innovations to the market, they heavily improve on some of the features customers use the most, which is what Samsung says people have requested. I guess we'll see the results of a “reimagined” phone rather than a “reinvented” one later this year.

Related phones

Galaxy S9
  • Display 5.8" 1440 x 2960 pixels
  • Camera 12 MP / 8 MP front
  • Processor Qualcomm Snapdragon 845, Octa-core, 2800 MHz
  • Storage 256 GB + microSDXC
  • Battery 3000 mAh
Galaxy S9+
  • Display 6.2" 1440 x 2960 pixels
  • Camera 12 MP / 8 MP front
  • Processor Qualcomm Snapdragon 845, Octa-core, 2800 MHz
  • Storage 256 GB + microSDXC
  • Battery 3500 mAh

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20 Comments

1. Tommy1960i

Posts: 144; Member since: Oct 11, 2013

Really? And you were saying that the iPhone X was expensive. Sadly it just set a new trend in premium smartphone prices. Oh well. I just stick to my current phone and wait for the next iPhone.

2. Settings

Posts: 2941; Member since: Jul 02, 2014

Their selling pre existing tech, it's new on the Galaxy S series but not new somewhere else. Nothings innovative about Samsung anymore.

5. raky_b

Posts: 355; Member since: Jul 02, 2014

And what innovation did exactly iphone X bring!? As a matter of fact, same question goes to iphone 8, 7, 6, 5...and all it's "S" versions!? They just came with technologies that ware already there... yes, they did improve some of them, they did bring their own SoC...But all other things that they came with, ware already "old news". Last innovative iphone was 3GS.

7. duckofdeath unregistered

Yeah, even the notch is an anti-consumer tech they stole from others. "You like notifications? Well, say goodbye to that!" :)

3. mootu

Posts: 1264; Member since: Mar 16, 2017

How do you work that out? A Galaxy S9 costs £739 here in the UK, iPhone X is £999. Thats £270 difference. How is that setting a new trend in premium smartphone prices ?.

6. piyath

Posts: 2443; Member since: Mar 23, 2012

Galaxy S9 will be the slowest moving flagship product Samsung has ever announced. I really believe that. People don't have a need or thirst to buy a Samsung phone just like a new iPhone. Why? Because Samsung is just a one among many other awesome Android flagships out there in the market. Most of them offer pretty amazing specs these days and people don't care it's 845, 835, 660 or 625 as long as it works. Most phones these days even have 3GB or 4GB of RAM and 32GB or 64 GB storage too. The things main stream people (which consists about 95% of the society) mostly care about are, 1) Operating system - they are accustomed to a one particular software environment mostly thus they always buy what they already know. 2) External design of the phone - S8 is very similar to S9 and people can see it. V30, Pixel 2 xl, Mate 10 pro, new Nokia phones, most new Chinese phones have great build quality and design. 3) Camera - This is the only hardware feature people do care about in a smartphone imo. Today most of the flagship phones have very good cameras and that's not good for Samsung's past legacy of camera power. People don't care about wireless charging or water resistance or SD card support or headphone port as much as Samsung likes. No. That's the truth.

9. cmdacos

Posts: 3657; Member since: Nov 01, 2016

2) Guess we are ignoring the iPhone having gone through 4 iterations with the exact same design? Shame on Samsung for doing it a second time, lol. And I care about wireless charging (only way I charge), SD card and headphone port. Thankfully Samsung cares about its customers vs being forced into half baked solutions.

10. Sparkxster

Posts: 1082; Member since: Mar 31, 2017

I agree with you on most of your points except that people don't care for wireless charging and water resistance or SD card slot. Now that Apple has wireless charging people are going to care if their phone has it.

15. alligator

Posts: 91; Member since: Jan 09, 2016

I can comment for 2 and 3 2) The new camera by Samsung is not a fundamental change but it's something new compared to the competitors. Slow-mo is also a gimmick which most of the people can use (not like talking poop). 3) I really care about the SD card because I fill in the memory with a lot of photos and videos and have to copy them to pc every 3-4 months.

11. Guaire

Posts: 850; Member since: Oct 15, 2014

Right now in my country I can get 2 grey market Samsung Note 8 with the same price of a single iPhone X 256GB. Probably it will be a very similar story with the S9.

4. DBoss

Posts: 102; Member since: Feb 18, 2017

I don't kn why the reviewers and mobile tech sites quoting that the s9 and s9 plus are REIMAGINED. Samsung clearly said that its camera that is reimagined which is even mentioned in all their official sites too... samsung is clear with what they did, but its us who mislead ourselves...!

20. therons

Posts: 57; Member since: Feb 25, 2014

S9 plus is nice. For those who said Ip X is expensive, bad and blablabla.. just try it. You will love it ..don’t be such a fanatical fanboy. Slo mo 960 fps is cool, AR animoji even more better than iphone animoji, dual aperture camera and dual ois is define good camera. But please don’t compare the premium feels .. iphone is beyond android. But S9+ defenitely best android flagship by far..

21. basher

Posts: 91; Member since: Sep 20, 2015

I doubt it, with those prices in Europe. Maybe next year when S10 will be released

23. tokuzumi

Posts: 1730; Member since: Aug 27, 2009

Will Samsung allow reprogramming the Bixby button like they did with the S8?

24. sunnyfpy

Posts: 265; Member since: May 12, 2013

Smart phone ridiculous price

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