Samsung cleverly places Galaxy S5 Ultra Power Saving Mode ads in select US airports

Remember that video commercial in which Samsung called iPhone users wall huggers, presenting them as a distinct category of people who live around power outlets in airports? Samsung is now continuing that idea by placing mini ads in select US airports.

While the ads don’t mention the iPhone at all, they’re positioned right next to power outlets, reading: "The Samsung Galaxy S5 with Ultra Power Saving Mode. So you can be anywhere but here." At the moment, such ads can be found only in JFK, O’Hare (Chicago), and Chicago Midway. According to Android Central, Samsung apparently plans to spread the campaign to other airports.

For those who don’t know, Ultra Power Saving mode is one of Samsung’s new features that debuted on the Galaxy S5. It makes the display black and white, while restricting the use of some apps - thus being able to keep the handset running for up to 7 days on a single charge.

In case you haven’t seen the wall huggers commercial, it’s embedded at the end of the slideshow below, after some photos of Samsung’s Ultra Power Saving Mode ads.


source: Android Central