Samsung cleverly places Galaxy S5 Ultra Power Saving Mode ads in select US airports

Samsung cleverly places Galaxy S5 Ultra Power Saving Mode ads in select US airports
Remember that video commercial in which Samsung called iPhone users wall huggers, presenting them as a distinct category of people who live around power outlets in airports? Samsung is now continuing that idea by placing mini ads in select US airports.

While the ads don’t mention the iPhone at all, they’re positioned right next to power outlets, reading: "The Samsung Galaxy S5 with Ultra Power Saving Mode. So you can be anywhere but here." At the moment, such ads can be found only in JFK, O’Hare (Chicago), and Chicago Midway. According to Android Central, Samsung apparently plans to spread the campaign to other airports.

For those who don’t know, Ultra Power Saving mode is one of Samsung’s new features that debuted on the Galaxy S5. It makes the display black and white, while restricting the use of some apps - thus being able to keep the handset running for up to 7 days on a single charge.

In case you haven’t seen the wall huggers commercial, it’s embedded at the end of the slideshow below, after some photos of Samsung’s Ultra Power Saving Mode ads.


source: Android Central

Related phones

Galaxy S5
  • Display 5.1" 1080 x 1920 pixels
  • Camera 16 MP / 2.1 MP front
  • Processor Qualcomm Snapdragon 801, Quad-core, 2500 MHz
  • Storage 32 GB + microSDXC
  • Battery 2800 mAh(21h 3G talk time)

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51 Comments

1. Drsarcastic

Posts: 136; Member since: Jul 23, 2014

That is the best marketing I have ever seen.

20. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

Marketing IS NOTHING without having something great to advertise. And Samsung have plenty.

32. MrJerry

Posts: 403; Member since: Oct 05, 2012

This is kinda true Every time I go to the airport, I can see iphone wallhuggers

44. engineer-1701d unregistered

i hate the people at the mall plugging into the walls all over am like its not your home stop stealing power i dont come to your house and steal your cable or internet, they unplug machines and all kinds of things that companys are paying to have plugged in there. apple people so inconsiderate i see them in the bestbuy mobiles and sprint stores and others plugging there phones into the chargers.

2. UglyFrank

Posts: 2194; Member since: Jan 23, 2014

Pretty smart

3. syncronyze

Posts: 103; Member since: Apr 26, 2014

Finally Samsung has some good marketing skills

4. Python212

Posts: 363; Member since: Aug 13, 2014

even haters think it's good....good job Sammy

6. syncronyze

Posts: 103; Member since: Apr 26, 2014

I don't hate Samsung, I just hate some of the close-minded idiots that follow them that act like jerks towards any other device on the market if it doesn't have SAMSUNG written on it. This was a smart marketing move by Samsung and I like it.

8. Python212

Posts: 363; Member since: Aug 13, 2014

"close-minded idiots that follow them that act like jerks towards any other device on the market if it doesn't have SAMSUNG written on it" you mean like HTC, Nokia, SONY, Apple, etc fans?

22. syncronyze

Posts: 103; Member since: Apr 26, 2014

I mean like people who trash talk phones when they haven't even used the phones / operating system, but I guess you could call them "fans" I guess

26. Python212

Posts: 363; Member since: Aug 13, 2014

so why did you single out samsung "fans" if your not a samsung hater?

35. syncronyze

Posts: 103; Member since: Apr 26, 2014

Because this is a Samsung article, friend. Not to mention I said I don't hate Samsung, but I do hate some of the ignorant fans of Samsung. I'm not going to talk about Nokia fans on a Samsung article. =)

38. Python212

Posts: 363; Member since: Aug 13, 2014

so do you go around to different brand articles and let everyone know you hate their fans, too? Or do you only do that with samsung fans?

39. syncronyze

Posts: 103; Member since: Apr 26, 2014

Depends, do you go around to different brand articles and call people haters when they praise their marketing? Maybe you should just reread the whole conversation and let me know where I said I hate all Samsung fans. Have a nice day, my friend. :)

41. Python212

Posts: 363; Member since: Aug 13, 2014

I'm no samsung fan but everyone including samsung haters know they're awesome, if not the best with their marketing strategy/ads. And you wrote "Finally Samsung has some good marketing skills". Sure....you don't hate Samsung or all of their "fans".... I'll sleep good tonight hope you do the same, my friend :)

21. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

Not marketing is smart , ignorant. But the feature they advertise.

45. engineer-1701d unregistered

what the hell did you just try saying,?

5. gigaraga

Posts: 1454; Member since: Mar 29, 2013

Nice. Then Apple owners will be crying in because of short battery life.

7. na7noo7

Posts: 278; Member since: Mar 29, 2014

Great. Well, suprised the Apple users didn't listen to the UPSM advert (you can see they have the iPhone 5S).

9. AfterShock

Posts: 4146; Member since: Nov 02, 2012

You're changing the battery!!?!! Yup. Frown!

10. Python212

Posts: 363; Member since: Aug 13, 2014

Apple's response: You're charging it wrong!!

46. engineer-1701d unregistered

no your holding it wrong!!!!!! now jiggle it a bit and dont move.

11. amiaq

Posts: 509; Member since: Jun 30, 2012

I would rather carry an external battery aka power bank. 20-30 dollars, then you're free to roam the duty free shop. Regardless what phone i am using. I guess the "lamb chop" just have too thick of skull.

13. AfterShock

Posts: 4146; Member since: Nov 02, 2012

Same when I think I might need it. Bonus is it charges as fast as a higher output tablet charger would. We ain't common enough for that to make sense.

23. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

You do know that S5 lets you to have spare battery in the pocket or in the hand bag, too. No need of extra bulk on the phone.

31. AfterShock

Posts: 4146; Member since: Nov 02, 2012

That's the point we're conveying, no real reason for wall huggers.

12. Metropolis75

Posts: 197; Member since: Aug 28, 2012

Floors me than people go the airport without a fully charged phone to begin with. It took that commercial for me to even realize what people were doing. I just figured that people thought the boarding areas were too crowded lol.

14. frizodanizzo

Posts: 8; Member since: Aug 01, 2014

I don't know how anyone's a wallhugger I get a full day of use out of my iPhone and I'm totally cool with that. I'm up 18 hours a day and it last longer than that usually.

17. amiaq

Posts: 509; Member since: Jun 30, 2012

not enough FB friends may be, or no followers on instagram. Or may be one's life is too boring to be on twitter.

47. engineer-1701d unregistered

thats me, real people to talk to and job and dont care if the rest of the world knows i went to the bathroom and had a good dump or i am eating sushi.

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