Sales data from Gartner shows Android on top of the Apple iPad for the first time ever in 2013

Sales data from Gartner shows Android on top of the Apple iPad for the first time ever in 2013
Despite creating the category in 2010 and amassing a huge lead in market share over the competition, for the first time ever in 2013 Android tablet sales globally topped those of the Apple iPad. Not only did Android take the top spot from the iOS flavored slates, it more than doubled the sales of iPads. The information was disseminated by Gartner.

First, let's look at the figures. According to Gartner, 121 million Android tablets were sold in 2013, up from the 53 million sold in 2012. Apple sold 70.4 million iPads last year, up from the 61.4 million sold in 2012. And Microsoft also turned in a great year as its tablet sales surged from 1.1 million to over 4 million slates. On a percentage basis, Android accounted for 61.9% of tablet sales in 2013 with iOS picking up 36% and Microsoft 2.1%.


But there are some questions. There is a 4 million unit difference in the 74 million iPads reported sold last year by Apple and the 70 million counted by Gartner. In addition, Apple is the only major tablet manufacturer that reports sales to end users while Samsung reports tablets shipped. Still, the latter manufacturer had a whopping 336% increase in tablet shipments last year, although it did ship about half the number of slates as Apple sold last year.

The low priced niche was a big winner for Android while Asus, Amazon and Lenovo finished third, fourth and fifth respectively among the top tablet manufacturers last year. And even adding those missing 4 million iPads back into Gartner's figures wouldn't have changed the results at all.


source: Gartner via AppleInsider

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37 Comments

1. bugsbunny00

Posts: 2262; Member since: Jun 07, 2013

first time,and still running STRONG!

5. Mxyzptlk unregistered

When you price something super low of course people will buy it. That doesn't mean apple should be worried.

10. tedkord

Posts: 17198; Member since: Jun 17, 2009

Who said Apple should be worried? You're the one who sounds worried, making excuses and rationalizing.

17. Mxyzptlk unregistered

I'm not. Apple has a specific market they target. I simply pointed that out.

30. jroc74

Posts: 6023; Member since: Dec 30, 2010

Listen...super low prices didnt and doesnt make a difference for Palm, WP, BB, and anyone else I forgot. You have to have a decent, super low priced product. And all the Android tablets arent super low priced. When will the hyperbole stop?

33. Finalflash

Posts: 4063; Member since: Jul 23, 2013

It's literally the only fan boy excuses left, that more people choose Apple even though it's over priced. But what they don't know is that it probably now or soon enough, more people will be buying expensive Android tablets that expensive ipad, just as it is in the phone market. Then they'll bring up how Apple is making more money but that's just them punching their own mouth but thinking they're being smart.

35. xfire99

Posts: 1205; Member since: Mar 14, 2012

Wish thats true, then I wouldnt need to pay 800US for SM-P605 32GB and things had changed around. Since you were in yours 5S dimension and you need to come back to reality in the real world more often.

20. akki20892

Posts: 3902; Member since: Feb 04, 2013

Today's mobile os king. I mean Android.

2. LiyanaBG

Posts: 381; Member since: Nov 07, 2013

best news ever Android

3. skyline88

Posts: 697; Member since: Jul 15, 2013

consumer can't be fooled so easily by iJunk. bravo Android!

4. Mxyzptlk unregistered

No they can easily be swayed with cheap knockoffs, low quality tablets, and bargain bin prices.

6. Topcat488

Posts: 1412; Member since: Sep 29, 2012

Hahaha you sound mad sister... Next year the ipad will get multi-window. like that cheap knockoff i hear..... sike... No multi-window. :(

7. jellmoo

Posts: 2544; Member since: Oct 31, 2011

The problem here is that it's not really giving us a clear picture. We need to see a breakdown of revenue and profit, not total volume sold.

11. tedkord

Posts: 17198; Member since: Jun 17, 2009

No, we don't because it's Android /iOS, neither of which is sold directly.

14. jellmoo

Posts: 2544; Member since: Oct 31, 2011

But that's why. It's a bit of a meaningless comparison. If we can break down profit per company, we can see where the majority of tablet dollars are going.

8. jphillips63

Posts: 253; Member since: Jan 04, 2012

And once again this reflects one companies sales against half a dozen or so. I'd be ashamed if I were android with so many companies selling my product yet one company alone can hold its own against so many.

13. tedkord

Posts: 17198; Member since: Jun 17, 2009

iRationalization at its finest.

34. darkkjedii

Posts: 30903; Member since: Feb 05, 2011

Actually he's right ted, we both know only two android tablet makers really matter, Samsung and amazon. As the article said the cheap sector made up the difference. Target, walmart, Walgreens, CVS, even 7-11 all carry $70-$100 android tablets. My sister in law bought like 5 for her husband and children. This shows that android is doing great bro, but let's keep it in perspective.

37. AntiFanBoyz unregistered

Actually, he's wrong jedii. One could reasonably argue that if 15 companies all sold iPads that the results would be exactly the same because those companies would simply steal market share from Apple. It's an Android vs iOS comparison and number of companies is moot. Android should be ashamed for having many companies use their product? That's the most asinine iFan style statement I've read today. Perspective is great; logic is better.

38. darkkjedii

Posts: 30903; Member since: Feb 05, 2011

No, android shouldn't be ashamed, they should continue to follow a very successful business model. I do however agree with him, as far as the android vs iPad thing. No one android tablet outsells the iPad, combined they do. That was his point.

23. PBXtech

Posts: 1032; Member since: Oct 21, 2013

Did you say the same when Windows was killing Apple in computer sales?

9. seanwhat

Posts: 321; Member since: Jul 11, 2013

121 mil is not more then double 70 mil D:

12. twens

Posts: 1167; Member since: Feb 25, 2012

It doesn't matter. The issue is android is catching up to the ipad Market share and apple should be indeed worried. They are indeed loosing sales to android when it comes to market share. Look at their iPhone shares . Android has totally crashed that and now it's starting with their tablets also. You ifans are just ignorant and soon before u realize your precious company will be out of business.

15. jellmoo

Posts: 2544; Member since: Oct 31, 2011

Are they though? Somewhat in the market for a $150-200 tablet isn't buying an Apple product. It's not a real comparison. And I'm not an "iFan". I own neither an iPhone nor an iPad. I just want to see a more direct comparison.

18. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

The market is expanding, which is not crashing sales for Apple. If that was the case, Apple wouldn't sell more, they would sell less. There are only two competitors in tablets, and they are the same as in smartphones: Apple and Samsung, with everyone else picking up the scraps or losing money. Ask the PC OEMs what a race to the bottom in profits feels like. 100% of all profits go into the pockets of two companies! and neither one is named Microsoft or Google. As for "Android" tablet sales, I think if they actually broke it down into Google Play Android sales, Amazon sales, and "white box" Android sales, the picture would be drastically changed. I would be willing to bet Android tablets that tie into Google's ecosystem would represent a minority, based on other market analysts' reporting, which doesn't bode well for Google.

24. PBXtech

Posts: 1032; Member since: Oct 21, 2013

Apple isn't going out of business, they just won't be making as much money as they could be thanks to Android.

16. nctx77

Posts: 2540; Member since: Sep 03, 2013

60 million drug store tablets! Good job Android. Android fanboys always look at these number and think people are picking android tablets because they are better. If Apple made there tables as cheap as the tablets in the other category or the other category was as high as the ipad, then the comparison would be fair. Actually, most android people I know have ipad, but I'm in the US.

26. Scott93274

Posts: 6030; Member since: Aug 06, 2013

If you think that price is the issue then why did the iPhone 5c do so terribly? Also, iPhones are not out of the price range of low income people. Best Buy just had a deal allowing people to pick un a iPhone 5S for $0.01 on a two year contract. this is hardly an uncommon occurrence. so giving away an iPhone is still not as attractive of a deal as buying an Android.

27. jphillips63

Posts: 253; Member since: Jan 04, 2012

That best Buypromo was to trade in a iPhone 4/4s to get the deal read fine print.

28. Scott93274

Posts: 6030; Member since: Aug 06, 2013

I'll have to take your word for it. I had no interest in it so I didn't bother reading the fine print. Though, you can still get the phone for super cheap subsidized so price should really be no excuse.

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