Rovio reveals what it has 'in store' for China

Rovio reveals what it has 'in store' for China
China is the world's largest smartphone market which is why game developer Rovio has some huge plans for the country. In an interview, Rovio's GM for China, Paul Chen, said that the developer is planning on opening two Angry Birds retail stores in Beijing and Shanghai with "several hundred" more units expected to be opened in the next 12 to 18 months. Additionally, Rovio is moving toward opening an official Angry Birds activity park near Shanghai in October with more planned in the future.

Rovio has said that its goal lies far beyond game development and the company wants to be the "next Disney". The company opened an office in China at the beginning of the year to try to take advantage of the huge number of potential Angry Birds players in the country. Rovio has added "Chinese Moon Festival" and "Year of the Dragon" levels to its Angry Birds Seasons game in an effort to introduce Chinese culture to tens of millions of people outside the country.

Rovio says that it has some concerns about dealing with the largest country in the world, but with the large number of new lost-cost handsets coming to the market, it allows millions of new fans to become infatuated with Angry Birds. If you want to see the entire interview with Chen, click on the sourcelink.

source: MobileWorldLive via IntoMobile

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