Rogers starts accepting BlackBerry Priv pre-orders

Rogers starts accepting BlackBerry Priv pre-orders
Canadian carrier Rogers is now accepting pre-orders for the BlackBerry Priv. All Rogers customers need to layout at the moment is $40 to reserve one of the Android powered sliders. Unfortunately, we don't have an idea what the final price of the Priv is going to be. Carphone Warehouse's pre-order page for the phone, lists a SIM free version of the phone priced near $900.

The BlackBerry Priv will sport a 5.4-inch screen with a 1440 x 2560 resolution. That works out to a 544ppi pixel density. The Snapdragon 808 chipset is powering the handset, with a hexa-core CPU and the Adreno 418 GPU. 3GB of RAM is inside, along with 32GB of native storage. A 2TB capacity microSD slot is aboard for those requiring additional memory.

An 18MP Schneider-Kreuznach camera (with OIS) is on back, and there is a 2MP front-facing snapper ready to shoot selfies and handle video chats. Users should be able to squeeze plenty of battery life out of the 3410mAh juicer, and Android 5.1.1 is pre-installed.

Yesterday, BlackBerry put up a blog post explaining how it is able to keep Android secure, a task that BlackBerry's CEO said was a must before he would sell a phone powered by Google's open source OS.

via: Crackberry

Related phones

  • Display 5.4" 1440 x 2560 pixels
  • Camera 18 MP / 2 MP front
  • Processor Qualcomm Snapdragon 808, Hexa-core, 1800 MHz
  • Storage 32 GB + microSDXC
  • Battery 3410 mAh



1. carlemillward unregistered

Pricing will be the downfall of this phone. You are more better off getting one of the new Lumias.

4. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

I also believe that a 2MP Front Facing camera is going to suck. Today's minimum is 5MP. Lot's of people are going to hate that about this otherwise pretty awesome device.

5. carlemillward unregistered

True, but we see what happens. I mean, selfies are down-scaled anyways when posted on social media. But it would be wise to up the pixel quality. My guess is that Blackberry thought this phone would be for people who want more security and a qwerty keyboard, and that a 5mp camera would not be used that much. At least it has NFC...

22. xq10xa

Posts: 810; Member since: Dec 07, 2010

I agree with you. I think there are not that many people searching for security on their phones though...only ones that work in enterprise and even they have iPhones most of the time. BB doesn't have enough to offer other than security. Every other spec is just OK on the phone.

27. eman99

Posts: 410; Member since: Aug 03, 2010

is there going to be a cdma?? hoping u.s. pricing is under500

28. Zeeya

Posts: 331; Member since: Mar 17, 2013

It is a 5 one. I don't know why PA keeps writing 2...

7. meanestgenius

Posts: 22395; Member since: May 28, 2014

I think it's best for us to wait for BlackBerry to announce official pricing on the Priv before we jump to conclusions. That being said, if BlackBerry prices this handset above $700, they will have a hard time selling it to consumers.

13. downphoenix

Posts: 3165; Member since: Jun 19, 2010

Except this will actually have apps, the lumias won't.

15. meanestgenius

Posts: 22395; Member since: May 28, 2014

Gotta agree with you there. The lack of apps is Windows Phones Achilles heel.

2. drdaly

Posts: 78; Member since: Nov 09, 2012

I think BB should announce it officially with a decent introduction bec. Its strange that carriers starts to accept pre-orders for a phone that hasn't been officially and properly introduced by its own company !!!

6. meanestgenius

Posts: 22395; Member since: May 28, 2014

By decent introduction, I'm assuming you mean marketing and a some big event. That being the case, BlackBerry can't do anything official like that until the Priv passes FCC regulations, which it has not done so yet.

18. Taters

Posts: 6474; Member since: Jan 28, 2013

You know BlackBerry is in trouble when the first thought that comes to mind is Bobby Buster and not BlackBerry when I see BB. His viral marketing is working! lol

3. Subie

Posts: 2415; Member since: Aug 01, 2015

$900! I hope BlackBerry store sells for less. That price would definitely keep it out of the hands of a lot of potential buyers.

8. meanestgenius

Posts: 22395; Member since: May 28, 2014

The $900 price tag is including VAT, something that BlackBerry or US carrier stores (and others) will not add in official pricing.

9. meanestgenius

Posts: 22395; Member since: May 28, 2014

Waiting for official pricing from BlackBerry. I hope they price it at no more than $700, max.

12. Subie

Posts: 2415; Member since: Aug 01, 2015

when you say $700 do you mean American dollars. If so then the price in Canada could still be $900.

16. meanestgenius

Posts: 22395; Member since: May 28, 2014

True. But Canada's pricing is always higher, due to VAT, unless I'm mistaken. Someone please correct me on this if I am.

20. jellmoo

Posts: 2651; Member since: Oct 31, 2011

Not really, our taxes get applied after purchase, not before. Here it's the currency exchange that's the killer. Recent releases also sometimes add an extra little something on top of a straight currency swap. The iPhone and new Lumia phones, for example, add an extra $30-40 on top of currency exchange. I'm hoping that with BB being a Canadian company, they won't hit us too hard with it. On release, the Passport went for $100 more here than in the US, which I believe was actually about par, if not a little under the currency exchange at the time.

25. meanestgenius

Posts: 22395; Member since: May 28, 2014

Thank you for the correction. However, I think it's going to be priced above $700CAD. I'm hearing somewhere in the range of $799CAD at launch, which would suck big time. I hope I'm wrong. I sincerely do.

21. Subie

Posts: 2415; Member since: Aug 01, 2015

Also the exchange between US/Can dollar. right now 1 CAN dollar is worth about 75 cents US. Hence the price of the new Lumia phones being $200 more in Canada.

17. kick413

Posts: 162; Member since: Sep 16, 2012

I thought Blackberry and Android coming together would be the perfect storm, but yet I'm disappointed.

19. Taters

Posts: 6474; Member since: Jan 28, 2013

In all seriousness though, I think this will do better than all other non Samsung Android smartphones. Whether that is enough for Chen is a different story.

24. jibraihimi

Posts: 816; Member since: Nov 29, 2011

If they price it more than 600$, then it means,John Chen has got the orders to sell the company anyhow.....and thats why they are taking this decision to flop this device....... very sad, seeing how this device had everything to make it successful, and bring back blackberry in competition....... they could have capitalize by earning more on sequel to this device, instead of making it so expensive......

26. meanestgenius

Posts: 22395; Member since: May 28, 2014

I sincerely doubt Chen has any orders to sell the company. If they price it more and the device flops at the beginning due to pricing, BlackBerry will drop the price first about $100-$200 dollars. When they wanted to continue brisk sales of the Passport beyond a certain point, they dropped the price. If, and I say IF, BlackBerry intentionally flops the Priv, it will be because Chen wants out of the hardware business completely, not because he's been told to sell the company. Chen has already stated on numerous occasions that BlackBerry isn't for sale. He said he wouldn't entertain the idea of selling BlackBerry until he's realized the company's full financial potential. He has been completely transparent thus far with the way he operates. I've seen nothing to suggest otherwise.

29. shahrooz

Posts: 792; Member since: Sep 17, 2013

How about no?

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.