Report shows why Nokia made the right choice by going with Windows Phone

Report shows why Nokia made the right choice by going with Windows Phone
Nokia was at a crossroad when it selected Microsoft to be its partner instead of going with Android. A recent report by financial magazine Forbes suggests that the Finnish based company made the right choice. While there are other Windows Phone manufacturers besides Nokia, the company owns  80% of the market for the platform. Samsung and HTC have barely made a dent and Nokia's Lumia line is the one you think of when Windows Phone enters your consciousness. That begs the question, is it better to be a big fish in a small pond or a little fish in a big pond? In Nokia's case, it seems that the former is the correct answer.

By becoming instantly identifiable as THE Windows Phone handset producer, Nokia is assured of receiving support from Microsoft as long as Microsoft wants to stay in the game. And with the recent launch of BlackBerry 10, Nokia will certainly be the recipient the bulk of those advertising dollars that Microsoft feels compelled to spend to win the battle for third place that it is waging with BlackBerry. Remember, Microsoft does have quite a large cash hoard.

Forbes points out that the Nokia Lumia 920, the current Windows Phone 8 flagship, is selling very well globally.  Apple refused to come to a deal with the world's largest carrier to adapt the Apple iPhone for China Mobile's proprietary 3G network. Nokia stepped in with a version of its top-shelf model and now the Nokia Lumia 920T has allowed both Nokia and Windows Phone to take off in a market that could have been Apple's.

And don't forget the payments that Microsoft makes to Nokia each year to support Windows Phone. Does Steve Ballmer's hand shake when he signs these checks? Nokia is apparently receiving $250 million quarterly from Microsoft ($1 billion a year), which is more than Nokia sends to Redmond to pay for its license to sell Windows Phone models. But it is certainly worth it for Microsoft as Nokia has become the biggest ambassador for its mobile OS. Nokia also has an easier access to carriers thanks to its decision. Had the Finnish company gone green instead of selecting Windows Phone, it would have been lost in a sea of Android phones, led by top shark Samsung. And the carriers are thankful for another platform to sell outside of the iOS-Android duopoly.

There still is the risk that Windows Phone loses the battle for third place with BlackBerry 10 or that Microsoft decides not to support it anymore. Even more scary for Nokia is the idea that Microsoft is working on its own Windows Phone model. Recent speculation suggests that tests of such a device are ongoing. But for right now, at this moment in time, Nokia is still alive. The decision to go with Windows Phone instead of Android could be one of the reasons why.

source: Forbes 



1. lovenyc8

Posts: 164; Member since: Mar 13, 2013

but still nokia is not getting the spotlight it deserve for their phones with windows os. if they need to be more in the game they need to stay with windows but also do andriod phones one or two phones.

18. Johnnokia

Posts: 1158; Member since: May 27, 2012

When was only primitive phones Nokia market share 55% Nokia Featured phone market share 62% Nokia symbian market share (when Symbain was dominant and all other big manufacturers were part in it) 70% Now, Nokia Windows Phone market share 80% I adore Nokia. But, please let's stop fooling ourselves. Nokia would have been a dominant in Android, if it had adopted it. people are buying WP because they love Nokia. The same had to happened with Android. How many Nokia Purveiw Nexus would Nokia buy?? Poor sales or + 100 million ? Please stop it Elop !!

32. MartyK

Posts: 1043; Member since: Apr 11, 2012

You sir, are the ONLY Nokia lover who has a clear vision on this company everyone else is doing nothing less thentrying to reflect attention from a problem. This article has nothing to do witht Samsung/htc/sony..etc it's about Nokia (Android vs WP); with Nokia rich history in hardware, they would had battle Samsuung for the #1 spot (30% of 750 million is a lot), but instead they are left in last place ( 80% of 1.5 million isn't much) looking up at everyone else (sales number).

36. Johnnokia

Posts: 1158; Member since: May 27, 2012

Please, for everyone who says that Nokia would fail in Android and justify this with the failure of HTC, Sony, Motorola and LG. Nokia is not like those at all. Nokia was the only dominant in Phone's world for along 14 years, and in every platform they took apart in. The success of Samsung mostly came from the absence of Nokia in Android OS. Just watch this ,,, Samsung could not even take a breath in WP market share and now leaving WP because it sees that there is no chance to compete in issue where Nokia exist in. Please be reasonable.. I'm really sad when I see Nokia had to win Millions of dollars that could extremely develop this legendary company.

43. Whateverman

Posts: 3295; Member since: May 17, 2009

Preach my brotha!!!

47. HDShatter

Posts: 1021; Member since: Jan 17, 2013

Samsung has its name backing up its phones. If they decided to make a WP Galaxy with same specs as the s4 it would outsell Nokia by a huge amount. They won't though, Samsung is anti windows 8.

59. sbw44

Posts: 433; Member since: Dec 04, 2012

And where exactly will samsung beat Nokia in a WP Galaxy? Nokia makes better: Camera's Hardware Designs Durability Maps Reception Even their PureMotion HD Clear Black Displays are better! Also if you want specs Nokia could easily bring out a device with a quad core cpu, 2gb ram and 1080p screens!

87. jcpwn2004

Posts: 314; Member since: Jan 18, 2012

Little bit of bias there..... Nokia makes better: Camera's --- Sorry people agree s4 camera is better Hardware Designs ----- Opinion, i think the 920 is too bulky but better build quality/design Durability ----- I'll give you that one Maps ----- Sorry google maps is better Reception ------ I'll give you that one although I don't really know Even their PureMotion HD Clear Black Displays are better! ----- Maybe at making darker blacks, but overall s4 & s3 screen are better. s4 has a lot better software features and android is way ahead of windows phone right now. Nokia had nothing to lose and everything to gain by adopting android.

88. akki20892

Posts: 3902; Member since: Feb 04, 2013

yeah right sbw44, waiting for Catwalk maybe catwalk will bring 1080p, quad core cpu, and 2gb ram.......!!!

61. sbw44

Posts: 433; Member since: Dec 04, 2012

Also if samsung is anti WP why did they make stuff like the Ativ,Omnia's and numerous tablets????

63. MobileJunkieJr

Posts: 46; Member since: Mar 15, 2013

There's ignorance and arrogance in what you wrote. It would be wrong to say Samsung would outsell everything because of it's name...that's just blind following. Knowing the limitations is also necessary. Samsung didn't have success written all over it when everything started, it was earned. Same thing goes for every OEM. Samsung is good and it is at a good level right now. But everything has it's own time...that which no one knows.

68. KParks23

Posts: 733; Member since: Oct 13, 2010

@Hdshatter they did make one they made the Ativ or whatever pretty much a s3 clone running windows except windows phone users recognize a POS when they see one unlike android and the phone ain't sell worth crap so how would the s4 fair any better

74. threed61

Posts: 259; Member since: May 27, 2011

By the time Android was released, Nokia was already in decline. Symbian could not be adapted very well to touchscreen phones and customer satisfaction was also declining. Elop's greatest accomplishment was to end the numerous fiefdoms at the company that slowed the development of new models to the point that they were already obsolete when released. If he hadn't cleaned house, Nokia would have made crappy obsolete Android phones too.

89. akki20892

Posts: 3902; Member since: Feb 04, 2013

agree with you bro (johnnokia), right Nokia was king for 14 years, and right now nokia taking rest, then king Nokia will rise again. just need time for Nokia.

69. TechBizJP08

Posts: 495; Member since: Mar 25, 2013

Its the right path to take. As of now Samsung is riding on the glory of Android not the Handset, GS4 will be nothing if Android(Google) is not in existence. If Nokia would have joined the Android Army, then there will be no challenge at all. Okay Nokia will win but all in all GOOGLE will win. IT WILL MONOPOLIZE everything. And that will be too much problem. Having an iOS-WPOS-RIM(aka BB)-Android and other OS, people can have the chance to look for a better OS suitable for their liking. Having a competition makes the business/innovation booming. People have to think of a better(gimmick) to make their handset attractive. Its not that WP have no games, no app no nothing. Developer don't go to other OS (namely WP)because as a DEV. who only earns on ads to continue to create apps. Its difficult to earn a living. They don't want to gamble. Being a popular OS(Android and iOS) they would go to that platform rather than an upcoming (WP/FFOS/UOS/SFOS). Why will they go there? they will not earn anything. So the prefer the most popular ones. The bottom-line here is that. "Those who have started will achieve glory for today" "But don't forget the one behind"

77. MartyK

Posts: 1043; Member since: Apr 11, 2012

No one can predict the future, however base on evidence we have now, I have to disagree; meaning, look at Amazon, Samsung, Sony or better yet look at XDA..Google is doing all the heavy lifting( OS) but everyone can put their spin on Android... Honestly, from a business prospected, if you get a free ride on the #1 system in the world, it only make sense to take the free ride and add a little. If Nokia would had took up Android, that would had free up Money to invest in Marketing and feature..Nokia already had the followers, who by the look up things brought Windows Phone 7, would be in hog heaven with Jellybean 4.2.2, heck I would had brought a nokia phone

83. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

I dont think that would have been the case. Think about the HTC One , which has a great design , but it won't sell quite as much as the Galaxy S4 becuase of the software feature added on by Samsung. Also, a third OS is required so that we can have our options. And Nokia is not a company who will compromise and adopt a OS which brought its downfall.

86. akki20892

Posts: 3902; Member since: Feb 04, 2013

and i will buy nokia lumia because i'm a nokia fan.

99. AeroPrime

Posts: 175; Member since: Feb 21, 2011

I agree with you but the war will be over too soon when Nokia adopts android...

34. nanbanda

Posts: 17; Member since: Mar 30, 2013

when you wanna fry a few fish in a small pond instead of a big pond it exactly sounds like this..

2. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

No need to show why, Nokia have already prove it to us! Nokia do made a right choice, a very very right choice by going with WP! Nokia doesn't need Android! Nokia is ok with WP, and I hope they will keep it up with the apps and games, and I also hope one day Nokia will success like Samsung! Those who said "Sold my WP, almost no games and apps." don't even know what is a TRUE NOKIA MASTERPIECE!

3. lovenyc8

Posts: 164; Member since: Mar 13, 2013

there ok but they not were they need to be and deserve to be in market which is #1 and that can only happen if they make one or two phones of andriod.

4. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Dude, just wait and see.........Give Nokia and WP some time, and you'll see the success!

5. chaoticrazor

Posts: 2347; Member since: Aug 28, 2012

not true, look at HTC there doing android and there not in a great position, Motorola aint either, LG arent doing much too. only samsung are seeing much return on android as the dominate it nokia wouldnt make a dent with android as most associate android to samsung and now nokia will be associated to wp android isnt the road to success for every damn company why do people keep begging

7. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

I agree with you! And even though I'm using Android, but I must say that Android is not gonna rule forever! :)

9. chaoticrazor

Posts: 2347; Member since: Aug 28, 2012

exactly, android is an excellent os but no where near perfect and will fall like others for the next big thing whatever that will be. an os with the customising levels of android and to a lesser extent symbian, optimised like wp and have the uniformity in its apps that ios has. sure it mite not happen but it shows each current os has its pro's and con's

79. MartyK

Posts: 1043; Member since: Apr 11, 2012

Nope, it will last, because Android has something NO OTHER OS has!!.."OPEN says ME". we have ROMS, hundreds and hunderds on top of Hundreds..might need to Google "ROMS" :) Motorola AOSP AKOP GOOGLE HTC SONY LG SAMSUNG AMAZON

100. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Not every OS need Google "ROMS"! :)

20. PhoenixWright

Posts: 102; Member since: Feb 11, 2013

Consumers need choices. The best thing Nokia can do since it's king of the Win8 Platform (And HARDware IMO) is making one or three phones with android. similar to what Samsung's Ativ line. I'm sure A lot of nokia fans are gonna buy it. and IF Android or WP market even crashes then they have some else that they've already ventured upon. Still happy with the GNote II, but would be happier if I had a Nokia on android :D + The 41MP cam doesn't hurt since I don't care about size and weight hence the GNote :D

24. chaoticrazor

Posts: 2347; Member since: Aug 28, 2012

you see that all wel and good but again look at the bigger picture and not the android centric garden HTC use both android and wp8, there struggling with both. so nokia stretching to 2 os's would be a foolish move and damage them ofcourse most on here wouldnt care all they want is everything android then they can slate nokias efforts and run back to samsung as there are many sammy brainwashed fanboys here. i dont get why android users cant just give credit to nokia and wp8 instead of the senseless hate ( there are only a few reasonable people on here)

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