Pokemon GO craze sends Nintendo shares soaring


Shares in Japanese gaming giant Nintendo increased by nearly a quarter on Monday, spurred by the ever expanding Pokemon GO craze. The game has not even launched globally yet, but is nonetheless poised to surpass Twitter in daily active users on Android, according to data published by SimilarWeb yesterday. And that's not all. SimilarWeb's report also notes that as of July 8th – only two days after the game's official release – it has been installed on 5.16% of all Android devices in the US. If you are not impressed by these figures, consider that by July 7th, Pokemon GO was installed on more US Android phones than popular dating app Tinder. Wow.

Unsurprisingly, perhaps, this has caused Nintendo shares to jump 24.5% to $199.70 (¥20,260) per share, following Friday's gains of around 8.9%. Since its debut on July 6th, Pokemon has added more than $7 billion to Nintendo's market value.

It is unknown how much Nintendo will actually profit from Pokemon GO, as the game was developed and published by Niantic, and distributed by the Pokemon Company, of which Nintendo owns 33% but the boost in market value is nonetheless welcome for the Japanese giant, which has been struggling in the past few years with less-than-impressive Wii U sales.

In order to have a meaningful impact on Nintendo's profits, Pokemon GO needs to hit a minimum of $140 to $196 million turnover per month, claims Mia Nagasaka, an equity analyst with Morgan Stanley MUFG Securities. Daily turnover on the first day of Pokemon GO's release is estimated to be around $3.9 to $4.9 million, according to Nagasaka.

Pokemon GO was conceived by Nintendo's late CEO Satoru Iwata and president of the Pokemon Company Tsunekazu Ishihara as an April Fool's Day collaboration with Google called the Pokemon Challenge. With the success of its first entries in the mobile market, Nintendo is now reportedly planning to release four more games for Android and iOS by the end of March 2017, and possibly a smartphone peripheral further down the line.

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14 Comments

1. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

Without Pokemon, Nintendo is already rotten inside the coffin

2. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Yea, without Pokemon, Mario, Zelda, Metroid, Fire emblem, etc and hardware like the 3DS, and any spinoffs like smash bros, they're pretty much dead.

13. yoghibawono

Posts: 240; Member since: May 04, 2016

Nintendo is the only company that push forward innovation (no matter what the outcome is). hopefully they will survive. The Legend of Zelda™: Breath of the Wild beats other exclusive games from another consoles.

3. Plasticsh1t

Posts: 3108; Member since: Sep 01, 2014

Change this site's name to Pokémon arena.

4. Omarc07

Posts: 574; Member since: Nov 12, 2012

i agree everything lately its Pokemon on here. ..

5. Pattyface

Posts: 1658; Member since: Aug 20, 2014

I have to admit I was apprehensive at first but this game is pretty fun to play.

6. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

The The game is such a ripoff. It's just a game called "IMPRESS" which they simply changed the graphics and called it Pokémon Go. The 2 games are virtually identical. Nothing new, just a new coat of paint. Shame on you Nintendon't.

7. Blazers

Posts: 746; Member since: Dec 05, 2011

It's called Ingress, and it's the same developers. They didn't copy anything since they created Ingress. They simply used the same engine....nothing wrong with that. They took a niche product, and turned it into a world wide phenomenon. Good for them.

8. JMartin22

Posts: 2371; Member since: Apr 30, 2013

Except, Pokemon GO is going to make that developer more money than their native Ingress game; so I'm sure we'll see more features and resources put into Pokemon GO

9. Scott93274

Posts: 6038; Member since: Aug 06, 2013

That's a pretty ignorant statement Techie. Based on the last line of your comment, I'm willing to bet that you're not the biggest NIntendo fan out there as you didn't seem to hesitate to bash them when you clearly didn't have a clue what you're talking about.

10. gskelter

Posts: 7; Member since: Mar 23, 2016

Usually when people doesn't know a s**t of what they are talking about tend to make statements like yours. The company who made INGRESS is the same company who made pokemon go. So, how exactly Niatic is rippin off theirselves?

14. yoghibawono

Posts: 240; Member since: May 04, 2016

you are being a troll doesnt suit you.

11. Shrihari

Posts: 104; Member since: Jan 29, 2013

Pokemon is an temporary craze which will be down soon...

12. legiloca

Posts: 1676; Member since: Nov 11, 2014

Daaaamn...!!

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