OnePlus and Google's value pricing lead to strong Q2 growth in the U.S.

OnePlus and Google's value pricing lead to strong Q2 growth in the U.S.
According to the latest data from Counterpoint Research, the smartphone market in the U.S. continues to struggle. During the second quarter, covering April through June, smartphone sell-through (how many units were sold by a retailer) declined 1.5% year-over-year. As the research firm points out, U.S. consumers are holding on to their handsets for longer periods of time leading to an upgrade rate among the four major U.S. carriers of only 4.5% during the period. Sales of premium models also were "soft." As a result, those manufacturers offering lower-priced handsets did well in the U.S. during the quarter.

Just because a phone has a value price, it doesn't mean that the handset is a budget model. No manufacturer exemplified that more than OnePlus. The OnePlus 7 Pro has all of the features that a premium flagship device would have (and while OnePlus didn't spring for an IP rating, it did show off the phone's water resistance in a teaser) including a Snapdragon 855 Mobile Platform, 6GB of memory and up, 128GB/256GB of storage, a triple camera setup, and a pop-up selfie snapper. And don't forget the 90Hz refresh rate for the display. Priced at $669 and up, the device helped the company score a leading 152% improvement in sell-throughs on an annual basis.

The Apple iPhone XR was the most popular handset in the U.S. during the second quarter


Second, with an 88% increase in sales, was Google. We can safely assume that the mid-range Pixel 3a and Pixel 3a XL were the reasons behind the surge. Priced at $399 and $479 respectively, the new models offer the same outstanding photographic experience, quick updates and stock Android found on the high-end Pixel 3 series at about half the price. Alcatel (+73%) and Motorola (+47%) were next with the latter reaping the rewards from its budget line. Judging by the interest of our readers, the Moto G7 Power with its 5000mAh battery is very popular and has been the subject of numerous sales and promotions. Apple also saw an increase in sell-through during the three months with a 14% gain from the number of iPhones it sold during the same quarter last year.


The manufacturers that did the worst during the three month period were led by ZTE's ghastly 64% decline. The company at one time was the fourth most popular smartphone brand in the states but was crushed by an export ban imposed on it by the U.S., preventing the firm from accessing its U.S. supply chain. Even though ZTE eventually settled with the U.S. government, its sales in the states have not snapped back. Both LG and Samsung had dreadful quarters with their sell-through declining 24% and 19% respectively.



Counterpoint also discovered that as far as the U.S. is concerned, the larger the screen-the larger the sales. During the second quarter, phones sporting screens of 6-inches or higher made up 43.4% of smartphone purchases. Devices carrying a screen measuring 4-inches to 4.99-inches accounted for only .4% of sales. And the top five smartphones in the U.S. from April through June were, in order of sales:

  1. Apple iPhone XR
  2. Apple iPhone 8
  3. Apple iPhone XS Max
  4. Samsung Galaxy S10+
  5. Samsung Galaxy S10

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