Nokia makes fun of Samsung Galaxy S4 Zoom with perfectly placed mobile ad

Nokia makes fun of Samsung Galaxy S4 Zoom with perfectly placed mobile ad
Nokia plays a mean game of one upmanship. What the Finnish based manufacturer did to Samsung is hilarious, but at the same time it is a perfectly good business tactic. It seems that in the U.K., Korean OEM Samsung had put up a billboard extolling the virtues of the camera-centric Samsung Galaxy S4 Zoom. The ad reads "Samsung Galaxy S4 Zoom, the only smartphone with 10X optical zoom," which apparently got the marketing guys at Nokia thinking.

Parking a mobile billboard truck at just the right spot, Nokia put up an ad for the Nokia Lumia 1020, which is the Windows Phone 8 flavored smartphone with a 41MP PureView camera on back. Passers-by probably did a double take when they read the complete message including what Nokia added.

After adding Nokia's contribution, the two billboards combine to read, "Samsung Galaxy S4 Zoom, the only smartphone with 10X optical zoom, still, it didn't see this coming...The Nokia Lumia 1020: exceptional zoom without the exceptional bulk."

Come to think of it, that's another shot at the Samsung Galaxy S4 Zoom which sports a pretty big camera hump. Let's see if Samsung can grab back control of this street corner.

Thanks Anonymous Tipster!

source: UKMobileReview

Related phones

Galaxy S4 Zoom
  • Display 4.3" 540 x 960 pixels
  • Camera 16 MP / 1.9 MP front
  • Processor Samsung Exynos 4 Dual, Dual-core, 1500 MHz
  • Storage 8 GB + microSDXC
  • Battery 2330 mAh(13h 3G talk time)
Lumia 1020
  • Display 4.5" 768 x 1280 pixels
  • Camera 41 MP / 1.2 MP front
  • Processor Qualcomm Snapdragon S4 Plus, Dual-core, 1500 MHz
  • Storage 32 GB
  • Battery 2000 mAh(13.3h 3G talk time)



1. rms.max

Posts: 95; Member since: Sep 26, 2012

good one,, :D

12. ghaniosman

Posts: 78; Member since: Jun 06, 2013

look out!! a brick coming through!!

28. rd_nest

Posts: 1656; Member since: Jun 06, 2010

Samsung will never respond to Nokia. Nokia is a dead company. If you respond to Nokia, it will only help Nokia not Samsung. Samsung's fight is against Apple. other small entities like Nokia, LG will try to bite Samsung. Samsung or Apple will never respond to those. It's not worth giving attention to small fishes. The more attention you give them, more they will benefit. #Business101

31. Sauce unregistered

Which is why you never see Apple responding to Samsungs "blows".

34. Ant34

Posts: 193; Member since: Aug 10, 2013

Apple responds all the time in court.

44. pwnarena

Posts: 1129; Member since: Feb 15, 2013

which allows them to make money. compared to simply doing propaganda that makes them spend money, it's apparently way better to go to the courts.

38. x_maly_x

Posts: 72; Member since: Jun 01, 2013

Something wrong with your head....

16. takeja

Posts: 35; Member since: Aug 16, 2013

Good one from company taking our morality from Microsoft ....again and again: 1) limited, closed products without choice and freedom 2) poor apps in the MicroSoft stores 3) ads like from crying baby trying to despise competition 4) poor strategy caused lost.....profit insecure in the future

20. the_best

Posts: 139; Member since: Oct 14, 2012

1) The desktop is never the same on two different phones, total freedom. 2) Much like Nintendo has few third party games, but great selfmade games, windowsphone has few apps but great quality in their own software (read Nokia and microsoft). 3) ads are there to make us Think and feel. it got you pissed, so thats half a win. 4) madness is the closest condition to greatness.. profit insecure in the future.

26. rd_nest

Posts: 1656; Member since: Jun 06, 2010


22. UrbanPhantom

Posts: 949; Member since: Oct 30, 2012

takeja: Google is happy to share your private emails and other personal information with the NSA, and Samsung was caught paying individuals to post fake reviews about HTC Android products. If you are searching for examples of morality and ethical behavior in a corporate business environment, then all I can say to you is "good luck".

36. chaoticrazor

Posts: 2347; Member since: Aug 28, 2012

He and his fanboy kind turn a blind eye to could hire someone to slap his mother and it would still be microsofts fault Google are saints remember, they do no evil.......people living in the real world see the fact is google are as bad as all others

49. takeja

Posts: 35; Member since: Aug 16, 2013

Google has to do that while Microsoft gives for free NSA back doors ;)

45. akki20892

Posts: 3902; Member since: Feb 04, 2013

Give a credit to truck driver.

2. XperiaFanZone

Posts: 2277; Member since: Sep 21, 2012


3. XperiaFanZone

Posts: 2277; Member since: Sep 21, 2012

Double post error-_-

4. MCrapp

Posts: 318; Member since: Apr 07, 2013

Android makes fun of windows phone! Perfectly!!!!!

5. McJobs

Posts: 107; Member since: Jul 08, 2012

Good Job NOKIA !

6. wicpromd

Posts: 266; Member since: Aug 20, 2013

papasmurf will only be watching this lol

9. Miracles

Posts: 560; Member since: Aug 31, 2013

Haha :D

7. Miracles

Posts: 560; Member since: Aug 31, 2013

Haha sweet!

8. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Hahaha good one Nokia xD

10. MistB

Posts: 581; Member since: Jul 07, 2012

Ha ha, very funny! Wake the hell up Samsung, instead of making those corny ads aimed at Apple, do have the courtesy to realise you have other competitors you need to be taking seriously from here on. Well done Nokia :D

50. -box-

Posts: 3991; Member since: Jan 04, 2012

Or maybe they should actually advertise their ativ phones (and get them to stores in a reasonable amount of time...) so that the gap between Lumias isn't as big in terms of WP marketshare, or at least to better WP's overall position.

60. bwhiting

Posts: 188; Member since: Jun 15, 2013

the ativ phones aren't really all the cut up to be honestly. Nokia is holding strong to the WP platform and the new ativ phones don't really have the actual umph behind them to help. they stick to android due to it is a easier platform for them and offer more variety in the long run in profits to gain.

11. papss unregistered

Pretty funny actually. I wonder how well the zoom is selling. I like the idea just not the execution with regards to design.

13. InspectorGadget80 unregistered

Lmao Nokia

14. fanboy1974

Posts: 1345; Member since: Nov 12, 2011

Take "Note" Nokia. The Zoom is not the phone to get worried about.

15. Shatter

Posts: 2036; Member since: May 29, 2013

Zoom has 10x optical zoom the lumia 1020 only has 6x. From what I understand the zoom has better software and doesn't have the cancerous OS that windows 8 is installed on it. While the 1020 camera is better hardware wise at most stuff.

17. Muzhhur

Posts: 261; Member since: Sep 14, 2012


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