Nokia makes fun of Samsung Galaxy S4 Zoom with perfectly placed mobile ad

Nokia makes fun of Samsung Galaxy S4 Zoom with perfectly placed mobile ad
Nokia plays a mean game of one upmanship. What the Finnish based manufacturer did to Samsung is hilarious, but at the same time it is a perfectly good business tactic. It seems that in the U.K., Korean OEM Samsung had put up a billboard extolling the virtues of the camera-centric Samsung Galaxy S4 Zoom. The ad reads "Samsung Galaxy S4 Zoom, the only smartphone with 10X optical zoom," which apparently got the marketing guys at Nokia thinking.

Parking a mobile billboard truck at just the right spot, Nokia put up an ad for the Nokia Lumia 1020, which is the Windows Phone 8 flavored smartphone with a 41MP PureView camera on back. Passers-by probably did a double take when they read the complete message including what Nokia added.

After adding Nokia's contribution, the two billboards combine to read, "Samsung Galaxy S4 Zoom, the only smartphone with 10X optical zoom, still, it didn't see this coming...The Nokia Lumia 1020: exceptional zoom without the exceptional bulk."

Come to think of it, that's another shot at the Samsung Galaxy S4 Zoom which sports a pretty big camera hump. Let's see if Samsung can grab back control of this street corner.


Thanks Anonymous Tipster!

source: UKMobileReview

Related phones

Galaxy S4 Zoom
  • Display 4.3 inches
    960 x 540 pixels
  • Camera 16 MP (Single camera)
    1.9 MP front
  • Hardware Samsung Exynos 4 Dual, 1.5GB RAM
  • Storage 8GB, microSDXC
  • Battery 2330 mAh
  • OS Android 4.4.2
    Samsung TouchWiz UI
Lumia 1020
  • Display 4.5 inches
    1280 x 768 pixels
  • Camera 41 MP (Single camera)
    1.2 MP front
  • Hardware Qualcomm Snapdragon S4 Plus, 2GB RAM
  • Storage 32GB,
  • Battery 2000 mAh
  • OS Windows Phone 8.1

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61 Comments

61. dr.Ayman

Posts: 3; Member since: Aug 28, 2013

i wish if the screen is bigger than what is recently rumored , if it is 6'' or bigger it will be better compared to other phablet available like the xperia z ultra 6.44'' or will be available in the market soon like the htc one max and nokia bandit that will both feature 6'', also because it is the note series which is supposed to be for note taking means the bigger the screen the better for note taking.

55. Taters

Posts: 6474; Member since: Jan 28, 2013

Whether you Nokia humpers like to admit it or not, the GS4 zoom is nothing except an experiment with house money in the same way as the Galaxy beam. A project car if you will. While the 1020 is Nokia's baby and their daily driver. Anyway you slice it, resorting to comparing your best car with someone's project junk from the junk yard is really really sad. Even by Nokia and HTC standards.

52. Taters

Posts: 6474; Member since: Jan 28, 2013

Nothing fanboy about it. The saying go all the way or don't go at all actually applies to a lot of things in life. That is seriously one if the things Nokia and HTC doesn't understand with these weird half humps and stuff like that. The key is having no compromises when adding a feature. That Nokia hump is a huge compromise for a phone. The GS4 zoom is basically a compact point and shoot with an antenna. The Nokia tries to be a phone with no compromises and fails hard at it with that unsightly hump.

46. Taters

Posts: 6474; Member since: Jan 28, 2013

That is actually really stupid on Nokia's part. It is like a skinny guy with this huge gut making fun of a chubby guy. Or a a guy with a really bad comb over making fun of a guy with a shaved head. That Nokia hump is horrible because its just big enough to be really noticeable and just small enough to look like it is trying to hide something. While the gs4 zoom makes no pretenses about its hump. It flaunts it

48. nlbates66

Posts: 328; Member since: Aug 15, 2012

I believe this is the point where you know someone is a fanboy. :P

51. chaoticrazor

Posts: 2347; Member since: Aug 28, 2012

Your pathetic...you have slated every nokia for its size and now suddenly your praising samsung for making a chunky camera and passing it off as a phone The 808 flaunts its camera hump and produces better quality photo's. So face it you fanboy samsung failed. A camera centric device and its still no better then the older 808. You have no credibility anyways your a known sammy leg humper

53. Taters

Posts: 6474; Member since: Jan 28, 2013

Lol someone is butt hurt and really bad at debating. What I said is true. The Nokia hump is like a comb over while the GS4 Zoom is a shaved head. The GS4 zoom is a point and shoot and the lumia is some unsightly phone that tries to hide it's hunchback but can't.

56. chaoticrazor

Posts: 2347; Member since: Aug 28, 2012

Your an idiot plain and simple. You have been proven wrong on every comment you make yet live in denial. You actually believe the bs you write....I just hope no one takes advice from you on anything So tell me idiot the 808 doesnt hide the hump in any way...you complained about it but now by your own logic this means the 808 is standing proud and all the bs you stated about it was just that bs. You will continue to move the goal posts as you are a know nothing sammy fanboy....if samsung are paying you then they deserve there money back your not worth it.

58. Taters

Posts: 6474; Member since: Jan 28, 2013

LOL Yes, I have been proven wrong in every post. LOL Not on my score card, I absolutely destroy you in every thread by my count and the count of anyone with proper reading comprehension and average to above intelligence. Maybe in your cracked out world of below average intelligence I have been proven wrong but you are straight out a moron and sometimes I wonder why I even reply to you. Does that make me stupid like you? Naw...

59. chaoticrazor

Posts: 2347; Member since: Aug 28, 2012

lmao aww you deluded child, you cant destroy anyone. anyone on here see's what you are and you have never added anything of value to this site. always the same boring sammy loving crap. you say i have below average intelligence yet ive made you look a fool everytime and you have never come back with anything substantial. if i have below average intelligence you must just sit at home licking windows. you reply as you believe in your deluded reality your somehow winning, you proved with your scorecard comment your immature and believe you ''destroy'' others. this is ofcourse far from the truth. i wouldnt be surprised if your 13 year old thinking he knows it all. heres your logic '' 808 is too bulky and will never be accepted by the public due to the hump but samsung with there bulkier zoom is perfect and will be massive people will love it because it is proud of its bulkiness'' thats what you basically said and say in your poor excuse for comments. you show your a fanboy and now absolutely nothing. i put this to you, if the 808 never hid its hump why do you slate it for what you then go and praise the zoom for? answer fanboy

43. google-apple

Posts: 34; Member since: Jul 19, 2013

Samsung gets a piece of their own cake...

42. ddeath

Posts: 170; Member since: Apr 14, 2012

That's funny, but they are still making millions of losses.

40. zuckerboy

Posts: 898; Member since: Dec 22, 2011

and samsung makes fun of selling numbers of lumias lol

39. Ikechukwu

Posts: 264; Member since: Oct 03, 2011

Sublime Nokia :)

21. Googler

Posts: 813; Member since: Jun 10, 2013

So the camera hump on the 1020 isn't big? ok

23. UrbanPhantom

Posts: 949; Member since: Oct 30, 2012

No bigger than the bump on your head...

24. Googler

Posts: 813; Member since: Jun 10, 2013

How mature of you. Oh, wait.

27. papss unregistered

No near as big as zooms hump. I know you aren't used to holding anything big so its understandable

29. Googler

Posts: 813; Member since: Jun 10, 2013

Another mature kid, place is crawling with them. Poor comedians are going to be out of work today. Why don't you two face reality, both cameras have huge humps, neither can rag on the other for that.

30. papss unregistered

Firstly im no kid and secondly the zoom looks like total garbage compared to the 1020 and feels way more cheap and finally the zoom even with extra zoom doesn't come close to the picture detail/quality.

32. Googler

Posts: 813; Member since: Jun 10, 2013

Then stop acting like a kid with the immature comments. Not a fan of either phone, but the 1020 will probably sell more because it's integrated more effectively. At the end of the day, Samsung really doesn't care about this Nokia add, they'll sell 10x more smart phones than Nokia will. Doubt Nokia is even on Samsung's radar, Apple is their primary focus right now.

33. clevername

Posts: 1436; Member since: Jul 11, 2008

its all relative and nokia is using that to its advantage. no the lumia 1020's camera hump isn't big... compared to the s4 zoom. the s4 zoom is very bulky by any standards. the 1020... only by some, and again, relative to the s4 zoom it isn't bulky at all. its all relative. comparing it to any other device is irrelevant, because the ad, and the article are, are only comparing these two phones.

19. xtroid2k

Posts: 601; Member since: Jan 11, 2010

Basically Noka knows how to throw punches aswell. TAKEJA if you don't like Nokia windows phone then you don't have to buy one. As far as corporate ethics; every company has its sour apples; speaking of APPLE. also what about other android phone based manufacturers such as HTC. I think they recently made headlines recently aswell. Closed products: some people like that. And Finally I think the point of this artical exemplifies how one company being one uped by another who's real specualty is cameras.

18. tedkord

Posts: 17532; Member since: Jun 17, 2009

That's funny. I'm really liking Nokia ads lately. Shame about the OS.

25. papss unregistered

The OS is fine.. Its a shame the other os uses grid icons from 07... So sad they have no originality

35. Ant34

Posts: 193; Member since: Aug 10, 2013

In my opinion, the tile interface is ugly. That's why iOS and Android stick to grids.

37. chaoticrazor

Posts: 2347; Member since: Aug 28, 2012

Or maybe they just have no ideas to modernize the grid setup. Apple gets ripped into for staying the same yet android hasnt seen much change either Wp gave a new way for everyday use. Its easier too then opening a menu and looks more refreshing then static icons and widgets scattered on your screen Before people say im a wp fanboy im using an s4 with wp8 launcher as I like the setup

41. tedkord

Posts: 17532; Member since: Jun 17, 2009

Android doesn't need to change because you can set it up any way you like. My home screen looks nothing like a grid of icons. Metro is just plain ugly.

54. chaoticrazor

Posts: 2347; Member since: Aug 28, 2012

You guys are real dense arent you. The fact is 90% of android devices are setup in the classic clock widget and menu style. Most of the launchers are so similar now its boring. Showing off saying customisation is limitless on android is bs. Lets see your homescreen then. ...even buzz launcher just uses cleverly placed icons and wallpapers to give the impression its different. Most of the general usrrs arent willing to jump through all that just to try and make there device appealing. Metro been ugly is your opinion and the opinion of your fellow fanboys too scared of a new os and closed minded. Apple proved people like a phone that just works out the box.couple that with nokia exclusives like here maps etc and they could suprise many. Why are android fanboys so attached to the robot yet everything they praise requires tinkering and jumping through hoops. The general market isnt full of fanboys like this site

57. solomonsteve

Posts: 80; Member since: Dec 19, 2012

No my friend, maybe u ar ugly

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