Nokia gets involved in Samsung's 'Genius' ad

Nokia gets involved in Samsung's 'Genius' ad
Samsung tried to shake things up by running an ad that compares the features on its flagship Samsung Galaxy S III with those on the Apple iPhone 5. The ad was received critically by Apple iPhone users who produced parodies of it. But now we have a response from Finnish handset manufacturer Nokia. In a tweet, Nokia throws in some features of its upcoming Windows Phone 8 flagship, the Nokia Lumia 920. "Wireless charging, amazing camera, screen you can use with gloves on. No it doesn't take a Genus."

On one hand, it's good business for Nokia to interject itself into this battle because there are plenty of eyes watching anytime Samsung and its fans go against Apple and its fans. The only question is whether or not the Nokia Lumia 920 has what it takes to compete with both the Apple iPhone and the Samsung Galaxy S III. Now that Nokia has made itself part of the conversation, unless its new flagship delivers, it will have been all for naught.

source: WPCentral



1. E.N.

Posts: 2610; Member since: Jan 25, 2009

I love how this is becoming a team effort. I guess Nokia forget its competing against the SIII as well.

15. Jelly_Bean

Posts: 109; Member since: Sep 11, 2012

At the same time I would like to see another ad from Sammy when they officially launch Note 2. Heading should be "It can never take the Beast"....!!!

16. Mxyzptlk unregistered

These ads are so ridiculous. This is from the recent trial I bet.

23. weinerslav

Posts: 126; Member since: Jul 31, 2012

I think is pretty funny how these ads are ridiculous but the mac vs pc where cool and amazing...

18. RapidCat

Posts: 351; Member since: Jun 12, 2012

because samsung have ativ s, and nokia compete with it

22. weinerslav

Posts: 126; Member since: Jul 31, 2012

I supose someone should explain you (naturally) that it was also an attack on samsung... You know, since the sIII doesn't have those features?

33. E.N.

Posts: 2610; Member since: Jan 25, 2009

When I read "No, it doesn't take a Genius" I read it as if they were agreeing with Samsung since it seems like Apple is public enemy #1, but I can see it as a stab to Samsung as well. I really don't know which effect they were going for (the ambiguity works really well here), but considering the history of attacks on Apple and pretty much no other manufacturer, I would be surprised if I was right (naturally).

51. willard12 unregistered

Nokia has been bought and paid for by Microsoft and Microsoft has stood by Apple in an effort to take over Android's position as the lead open source provider. When Samsung loses a case, Microsoft cheers.

56. -box-

Posts: 3991; Member since: Jan 04, 2012

I wouldn't disagree with that (as evidenced by the Samsung v Apple case's reactions), excepting that they'd probably be upset if Samsung lost a Windows-based or -involving case

35. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

If Nokia wants to tag team with Sammy against the iP5, then the more the merrier. Only challenge for Nokia is they will need to be able to walk-the-walk. It is one thing to talk-the-talk, but another entirely to walk-the-walk. If they biff it on the walk part, both Apple and Sammy will slam them. It is just bid-ness.

2. RyFry

Posts: 6; Member since: Sep 16, 2012

This is how it should be! Make your product and fight each other in ads. It's way more entertaining than lawsuits.

3. Captain_Doug

Posts: 1037; Member since: Feb 10, 2012

Agreed. Clever ads always win.

13. Quezdagreat

Posts: 428; Member since: Apr 05, 2012

tell that to tmobile

14. XPERIA-KNIGHT unregistered


41. cepcamba

Posts: 717; Member since: Feb 27, 2012

Yup. I saw an ad once (forgot where) about a car manufacturer. They are not the biggest so they used it to their advantage in ads. They are saying, since they are not the biggest, they have shorter lines, better customer service, more affordable products. The ad was actually cool.

17. Mxyzptlk unregistered

Samsung is making themselves look desperate with these new ads. Their phones being built out of plastic makes them a pretty big target.

24. weinerslav

Posts: 126; Member since: Jul 31, 2012

And a glass backplate doesn't...

31. pegasso

Posts: 285; Member since: Nov 27, 2011

apple is making themselves look desperate with those stupid lawsuits. Their phones being built out of fragile glass makes them a pretty big target.

36. -box-

Posts: 3991; Member since: Jan 04, 2012

Original iphone, 3G, 3GS, and ipods are all made from (wait for it...).. PLASTIC! Your stupid argument is irrelevant and tiresome.

39. CreeDiddy

Posts: 2146; Member since: Nov 04, 2011

Apple realized on experimenting after the 2G. After that Samsung and many Android manufacturer's love plastic and don't provide high quality materials into their phones like Apple.

38. networkdood

Posts: 6330; Member since: Mar 31, 2010

Mxyz, you precious iphone 4/5s break real easy....

47. Snoobab

Posts: 175; Member since: Dec 07, 2011

One lawyer disliked your comment...

58. metalpoet unregistered

Hell yeah! I wish they would stop crying over patent issues. apple get over yourself, quit making yourself an enemy of the wireless world otherwise your ass will be sitting in court wondering why samsung, google, htc, and lg all sued them. haha!

4. tiara6918

Posts: 2263; Member since: Apr 26, 2012

Trying hard to join the ad battle nokia? Add more....

5. nwright94 unregistered

Can't wait to get my lumia 920 :) and the galaxy s3 is great too! To each his own.

6. aoikemono27

Posts: 177; Member since: Feb 27, 2012

It's all vaporware until I actually see one in store. The Galaxy S III was released months ago and is in every major carrier's store. The iPhone of course always launches a week after announcement. The Nokia is vaporware right now as far as I'm concerned. The Lumia 900 was so delayed in the US that an already outdated phone became even more outdated. I am gonna laugh if the rumored 5" HTC phablet gets released before the Lumia 920. Hell the quad-core krait Optimus G is gonna be released soon as well. I want a Lumia 920 but they should have never announced it to begin with until they were good and ready to ship it soon. The sparkle of a new product dulls very quickly in this fast paced environment and considering I am a PhoneArena after all, I'm always impatient for the next big thing. Optical stabilization isn't unique to Nokia and any one of the big boys, especially the camera makers like Samsung, can implement it, and at a much quicker pace. It might even arrive before the Lumia 920!

8. dsDoan

Posts: 235; Member since: Dec 28, 2011

I'm not sure you understand what vaporware is. It takes months to years after a product's expected release date before something can be considered vaporware. In fact, from your comments, you clearly expect the device to release "maybe after" other upcoming devices, therefore the term "vaporware" has no place in your post at all. The Galaxy S II's US release was so late that it was an outdated device as well, but no one doubted the Galaxy S III's release.

29. Lucas777

Posts: 2137; Member since: Jan 06, 2011

that is a little unfair to say of the 920… i think it was smart of nokia to announce it before the iphone 5 so that it would be included in the iphone 5 comparisons and get exposure for free… samsung and nokia, as opposed to htc and lg, are getting free publicity right now from the iphone 5 release… nokia needs all it can get, and nobody cares if it comes out a a few weeks after it is announced-- the microsoft surface is taking longer than expected but less than a month seems fine

7. Medel

Posts: 84; Member since: May 31, 2011

Nokia = Real Innovation!

40. CreeDiddy

Posts: 2146; Member since: Nov 04, 2011

Please... Nokia = On last breathe to revive company with WIndows Phone 8 Market share at a low rate and made massive layoffs to restructure their company. You call that a company of innovation!!!

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