We have seen very creative ways to advertise a smartphone, but in India, Nokia might have started something that we could see spreading around the globe. To promote the Nokia Lumia 800 in India, the manufacturer painted the name and colors of the device on the side of an Indian Airlines Jet Airways plane. Of course, we don't expect too many people to view the ad while the plane is in flight. However, with the trend lately to leave passengers sitting on the tarmac for hours without Air Conditioning, food or a usable bathroom, this captive audience will get to look at the ad while waiting to take off.
Even better for Nokia, they can honestly say that the Nokia Lumia 800 is taking off. And even without the paint on the plane, the Windows Phone powered handset is expected to go places. An LTE enabled variant is rumored to be undergoing testing for AT&T and Verizon with speculation that the AT&T model will be getting a look-see at the CES in Las Vegas.
Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
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