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Nokia Lumia 800 and Lumia 710 launch accompanied by a stunning marketing campaign in India

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By Nick Todorov

Published: Dec 16, 2011, 7:54 AM

Nokia Lumia 800 and Lumia 710 launch accompanied by a stunning marketing campaign in India

Wow, Nokia's marketing department knows no rest! So far, we have seen giant Lumia handsets, free Xbox 360 bundles, private concerts, and the list of publicity stunts keeps on growing. The Nokia Lumia 800 and Lumia 710 were made available for purchase in India today, and the company is putting quite an effort in ensuring that the launch grabs the audience's attention.

In particular, the marketing campaign that accompanies the release of the two smartphones is said to be the biggest one that Nokia has launched in India to date. The campaign includes dance performances, musical events, helicopter and luxury car rides for customers, cricket games with famous cricketers, parasailing sessions, and much more.

The Nokia Lumia 800 and Lumia 710 are the company's first two Windows Phone devices – the result of a partnership with Microsoft that was signed and sealed earlier this year. If Nokia is to succeed on a market dominated by Android handsets and the iPhone, effectively promoting its fresh breed of smartphones will be crucial. But will clever advertising ideas, such as the iced Nokia Luma 800, be enough for the Finnish manufacturer to succeed? Only time will tell.

source: IndiaTimes via The Nokia Blog

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