Nokia Lumia 800 buried in ice, challenges you to dig it out

Nokia Lumia 800 buried in ice, challenges you to dig it out
The Nokia Lumia 800 is supposed to bring the best out of Nokia and Windows Phone, and it’s certainly an impressive handset with a neat polycarbonate body and design. It takes a massive marketing campaign to elevate it to higher highs though and it all started in London with a massive show featuring DJ deadmau5. Now, it continues in Germany where the Nokia Lumia 800 (or actually a mockup of it) has been frozen in huge ice blocks displayed on central streets. The challenge is to break the ice to get to the handset and if you succeed you get what you've dug, but also get a real brand new and supposedly never frozen Nokia Lumia 800.

The crowds were of course there and everyone had a different method for breaking the ice ranging from melting it to punching it to hammering it down. 

Check out the video below to see how it all ended up and who was the most effective in breaking the ice. Would you have participated as well? Is the Nokia Lumia 800 worth it? Let us know your thoughts in the comments below.


Related phones

Lumia 800
  • Display 3.7" 480 x 800 pixels
  • Camera 8 MP
  • Processor Qualcomm Snapdragon S2, Single core, 1400 MHz
  • Storage 16 GB
  • Battery 1450 mAh(9.50h 3G talk time)

FEATURED VIDEO

8 Comments

1. rendHELL

Posts: 304; Member since: Nov 09, 2011

wow... insane... tough phone ha!

2. ZEUS.the.thunder.god unregistered

keep it up nokia. you can do it again

3. dirtydirty00

Posts: 427; Member since: Jan 21, 2011

propane torch woulda had that out in no time.

4. 7thspaceman

Posts: 1597; Member since: Feb 14, 2011

folks like I said for Microsoft and Nokia and other Windows phone 7.5 OEM"s to sell more of their Products. They have to advertise advertise and advertise and make their product worth buying. i'M GLAD SOMEBOIDY GOT A NEW PHONE IN THIS STUNT TYPE COMMERCIAL HA HA HA .

5. remixfa

Posts: 14605; Member since: Dec 19, 2008

interesting promotional campaign. i like it. remind me to start keeping a sledge hammer in my car... just in case. :)

6. chirole

Posts: 18; Member since: Sep 16, 2011

ITS A DUMMY PHONE! THE PHONE INSIDE THE ICE IS A DUMMY PHONE!

7. remixfa

Posts: 14605; Member since: Dec 19, 2008

maybe u didnt read the story. they give u the real one when they win. reading is fun.

8. corps1089

Posts: 492; Member since: Jan 20, 2010

R.I.F.

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