Nokia Lumia 2520 U.K. ad takes shots at the Apple iPad Air

Nokia Lumia 2520 U.K. ad takes shots at the Apple iPad Air
With so many tablets now available, including refreshed models of some slates like the Nexus 7 (2013) and the Samsung Galaxy Note 10.1 (2014 Edition), Nokia needed a way to standout with its new Nokia Lumia 2520 tablet. So the Finnish based manufacturer created an ad for the U.K.that takes some shots at the new Apple iPad Air.

The ad shows a random guy walking in to a coffee house to show his friends his new iPad Air. The voice over announcer says that it is thinner than a pencil, referring to Apple's recent commercial for the device. So this guy sits down to do some work, and finds that typing on glass isn't so productive. He's forced to switch to his "beast" to complete his task, which is a laptop he carries around with him. Eventually, he is back to using the iPad Air when all of a sudden, the battery dies. Back to the laptop.

And just then he spots someone with the Nokia Lumia 2520 attached to the Power Keyboard. That adds as much as another 5 hours of battery life to the 8000mAh cell inside the tablet, and makes typing a breeze for users. And while our hero sits with his dead iPad Air and his humungous laptop, he asks, "Did I buy the wrong tablet?"

Another clever ad from Nokia. Earlier this past weekend, we showed you an X-rated spot for the Nokia Lumia 1020 from Nokia France. Commercials like these are bound to help Nokia get some attention for its products.



Thanks,Anonymous Tipster!

source: Nokia via UKMobileReview

Related phones

Lumia 2520
  • Display 10.1" 1920 x 1080 pixels
  • Camera 6.7 MP / 2 MP front
  • Processor Qualcomm Snapdragon 800, Quad-core, 2200 MHz
  • Storage 32 GB + microSDHC
  • Battery 8000 mAh

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24 Comments

1. twens

Posts: 1156; Member since: Feb 25, 2012

That's pretty cool.

2. toiletcleaner

Posts: 224; Member since: Oct 10, 2012

I didn't see anything good from the Nokia 2520, just the red color and the guy been a Ish eep

3. rawbow

Posts: 428; Member since: Mar 30, 2012

I'll get a MacAir for meself and call it a day tyvm!

4. Hallucinator

Posts: 390; Member since: May 24, 2010

You couldn't pay me to get a Windows RT tablet.

5. joaolx

Posts: 364; Member since: Aug 16, 2011

So the huge amount of keyboard accessories for iPad, the iPad having the best battery life and still being thin and super light, having free office apps and if you want, third party office apps is worse? I'm not hating the Nokia 2520 but it seems like no company can make a good ad without trashing Apple.

9. brrunopt

Posts: 742; Member since: Aug 15, 2013

those keyboard are not really that great... It doesn't have the best battery life, booth Lumia 2520 and Surface 2 have better None of those apps come close to MS Office

12. sprockkets

Posts: 1612; Member since: Jan 16, 2012

BS. Ipad Air leads them all: http://anandtech.com/show/7460/apple-ipad-air-review/8 Office for WinRT or 8.1 is not touch optimized either. Touch optimized MS Office is available if you want, on ios and android.

15. Altair

Posts: 367; Member since: Feb 02, 2012

Blind Apple fanboy alert! Don't you get it? Fact is, that Apple iWork is a toy compared to MS Office. Those who really work with Office, are using keyboard anyway. So what is your point here?

17. sprockkets

Posts: 1612; Member since: Jan 16, 2012

"Blind Apple fanboy alert!" Sorry buddy, don't like apple as a company, but I'm not blinded by fanboyism to acknoledge a simple fact that battery life on ios is very good, unlike I guess you. "Don't you get it? Fact is, that Apple iWork is a toy compared to MS Office. Those who really work with Office, are using keyboard anyway. So what is your point here?" A toy? Oh please. MS Office is great for those who really, really, need it in a professional setting. The vast majority don't fall into that category whatsoever and would be frustrated with how crappy it works as it is intended, in tablet form.

6. zuckerboy

Posts: 898; Member since: Dec 22, 2011

y nokia always use apple in ads??? I think this is pathetic

7. karll1

Posts: 22; Member since: Jun 12, 2013

remember mac guy and pc guy commercials? what goes around comes around. i don't sympathize with apple whenever i see these ads

11. zuckerboy

Posts: 898; Member since: Dec 22, 2011

yes it is pathetic too. I am not fan of any platform.. and using your rival in ads is not good bcuz you marketing your rival too

13. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

This is the first add that put a Nokia Lumia device solely against a Apple device.. What are you talking about❔

20. Meccalangelo

Posts: 29; Member since: Mar 05, 2013

doesn't matter if it was used solely or not. They've used apple in their ads a few times.

21. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Yes it does when the comment that I'm replying to is suggesting that Nokia is specifically targeting Apple products.. My reply is extremely relevant.. I don't say things to no reason. I used the word solely just incase someone, like you, tried to bring up the Lumia wedding, and recital, commercials, in which those targeted both Samsung, and Apple, products.. Those commercials are irrelevant to dudes point above.. Now, if you can show me another Nokia commercial that specifically targets Apple besides the ones mentioned in the article, and the ones I mentioned, then I stand to be corrected..❔❔❔

8. W.P._Android_in_that_Order

Posts: 208; Member since: Feb 15, 2012

Windows rt is so glitchy, it's not worth using one.

14. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

What glitch have you come across❔

16. Altair

Posts: 367; Member since: Feb 02, 2012

Please, tell us more. What glitch you have seen? I bet you are just a troll and never even saw RT tablet.

22. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

I haven't found any glitches.. What is he talking about❔

10. deewinc

Posts: 454; Member since: Feb 21, 2013

"Did I buy the wrong tablet?" ROTFL

18. TechCrazyedBoy

Posts: 129; Member since: Nov 12, 2013

yeah u did buy the very wrong tablet..

19. chemhaz

Posts: 161; Member since: May 04, 2012

Did'nt Samsung already to the pencil thin "thing" in one of their ads.... http://www.youtube.com/watch?v=AgYSpjU43ro Looks like Apple is copying Sammy in all areas..... "Rakim'll say, "Follow the leader!" Rakim'll say, "Follow the leader!" Rakim'll say, "Follow the leader!" Rakim'll say, "Follow the leader! Rakim'll say. Follow me !

23. Taters

Posts: 6474; Member since: Jan 28, 2013

That is funny. Not a single Samsung fan brought that up or not a single news article. But because of that bs unfair lawsuit. Every single thing Samsung does is magnified as copying Apple, even the gold colour thing which Samsung has been doing for ages. The power of stupid ifans at work.....it's quite laughable actually how easily they are fooled by some good PR tactics.

24. Taters

Posts: 6474; Member since: Jan 28, 2013

Nokia is horrible at making ads. They pick all the wrong features to spotlight and just make themselves look desperate.

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