New television ads for RIM's flagship BlackBerry Bold 9900

New television ads for RIM's flagship BlackBerry Bold 9900
The BlackBerry Bold 9900 is the current flagship model for RIM and it brings the manufacturer closer to iOS and Android while not quite filling the gap. Unlike the original BlackBerry Bold 9000, this model features a touchscreen, faster processor and a much improved browser that actually will even let you pinch to zoom. The fabulous physical QWERTY from the original Bold 9000 is made even better, if you can believe it, by making the keys wider.

Of course, what good is a flagship model if you are not going to promote it? RIM has taken two ads that it used for different models and re-worked them for the Bold 9900. The first spot with DJ Diplo was originally used for the BlackBerry Torch and the other spot with the Night Bikes appeared for the BlackBerry Curve 9350/60/70. One major change is the tag line which is "Be Bold".

Will RIM be bold enough to fix the problems that made 2011 such a terrible year for the company? The problem is that as good as the BlackBerry Bold 9900 is, the phone is missing some features that Android and iOS users take for granted like a dual-core processor, front-facing camera and a well stocked online app store. The BlackBerry Bold 9900 would have been a huge hit about 18 months ago which bring us to the point that RIM remains a step and a half behind its competition.

Of course, all of this might change once RIM introduces the delayed BlackBerry 10 line of phones. This could be the Canadian manufacturer's last shot at closing the gap with iOS and Android in one quick move. Still, things got off to a poor start when RIM was sued for calling its new OS BBX which another company claims it was using. RIM changed the name of the new OS to BlackBerry 10. But before the ink was dry on that memo, RIM was sued by BBM Canada for using the BBM abbreviation for BlackBerry Messenger.

Can RIM ever catch a break? All we can do for now is watch these spots for the BlackBerry Bold 9900 with one eye firmly focused on the future.

source: BlackBerryOS



Related phones

Bold 9900
  • Display 2.8" 640 x 480 pixels
  • Camera 5 MP
  • Storage 8 GB + microSDHC
  • Battery 1230 mAh(5.90h 3G talk time)

FEATURED VIDEO

6 Comments

1. snowgator

Posts: 3617; Member since: Jan 19, 2011

Okay, the bike ad was really, really cool!!

2. henrickrw

Posts: 408; Member since: Sep 16, 2011

I use a 9780 for Corporate, but I definately will upgrade my contract to 9900

3. crankyd00d

Posts: 191; Member since: Oct 17, 2011

I don't know the DJ dude seems to be in love with himself a little too much, the one with the bikes was better but they're both pretty much about BBM and that's it, they need better commercials

4. davecann2

Posts: 460; Member since: Mar 15, 2011

Looks like the same lame technology to me.

5. Mailyn9

Posts: 2; Member since: Jan 05, 2012

I need to give me the price of this phone because I want I'm crazy for this phone.

6. Mailyn9

Posts: 2; Member since: Jan 05, 2012

hola necesito saber el precio de este telefono incluyendo el envio para venezuela. respondan porfavor

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.