Lawsuit forces RIM to change BBX name

Lawsuit forces RIM to change BBX name
There had been worries as to whether or not the BBX name would stick for RIM's next generation mobile OS, but a US court has decided against RIM and is forcing the company to change the name. The court ruled against RIM in a temporary restraining order for trademark infringement.

The trademark for the BBX name is held by software company Basis, so RIM has decided to change the name of its next mobile OS to BlackBerry 10 pending a permanent decision in the case. RIM confirmed this news in a tweet from its developer relations team. 

Of course, the name of the OS doesn't really mean much. The real question is whether or not the new platform can come to market in a timely fashion and turn around the tailspin that the platform has been in recently. The last we've heard, the first BlackBerry 10 phone due out is the BlackBerry London in March 2012. 

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6 Comments

1. Tatperson

Posts: 58; Member since: Oct 21, 2011

They should have just called it Blackberry-X or retained the QNX name.. BlackBerry10 sounds boring and uncool..

2. andrew1953

Posts: 176; Member since: Nov 13, 2011

So BBC morphs into BB10-fine with me.Lets just hope it is really something that takes the smartphone world has to sit up and take notice of as will the BB London. Minimum specs 4" screen,high resolution,dual core or faster processor,16 CB internal memory plus another 16GB or more on micro sd,high quality on screen keyboard or slider version.

3. vijaysivakula

Posts: 229; Member since: Aug 17, 2011

I think they should call their version of the OS as BerryX (pronounced "Berrix"). Sounds nice and is catchy.

4. ScottSchneider

Posts: 336; Member since: Dec 06, 2011

They should name it "Strawberry - A BlackBerry"

5. linguistisch

Posts: 7; Member since: Nov 04, 2011

I always thought it was so strange how RIM started jumping version numbers so quickly. There were a lot of updates to version 3 and 4, then version 5 came along with a few updates of its own which was great, and it had a lot of improvements that clearly made it an evolution from 4. Then the OS sort of jumped to 6 too quickly with some basic visual effects, followed right behind with 7 which I still don't see much of a difference except improved touchscreen ergonomics. It was like they wanted to convince themselves and their customers that they were getting somewhere quickly. They wanted to think they had made all these big advancements and improvements and wanted you to believe you were getting something revolutionarily new from your old Blackberry. I'm not a fanboy of either Apple or Google, I love them both for different reasons.. but at least when they update their OS' to the next versions each year or so you can clearly see an evolution and not some sad marketing ploy. Now RIM is jumping from 7 to 10(?) because the BBX name is taken? I'm with the others, just keep the QNX moniker if you really want customers to feel brand loyalty and have people identify with a new OS altogether. I actually played with a Rezound and was all over the Galaxy Nexus since last Spring. But coming from 4 years of Blackberries what I thought was going to be a way to get an idea of Android actually just put me off. I seriously looked at the 9930 and I would have purchased it with my one exchange (thank you Verizon for your crappy exchange policy) but even if it had QNX or BBX or Blackberry 10, it still would have sucked because RIM is too worried about making something thin to convince you you have something current. Just like their OS numbering scheme. So sad.

6. 1iam5mith

Posts: 22; Member since: Dec 07, 2011

I Think With The Fast Decline In RIM Stocks They Should Cut Their Losses And Go Into Liquidation (Or Go Bank Corupt Or Whatever You Want Too Call It), Then Apple Or Google Should Buy Them And Incorperate BBM Services To Either Android Or IOS (Depending If Apple Or Google Buy) And Make A Market Leading Clear Winner Smartphone That Everone Can Agree On ... Final Stopping Fanboy Arguements Lol :) (P.S. If You Own A Blackberry And Reffer To It As A Smartphone, You Should Be Ashamed Of Yourself!)

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