New Samsung ad suggests you should ditch your iPhone for a Galaxy S6 to "change the way you charge"

New Samsung ad suggests you should ditch your iPhone for a Galaxy S6 to
Samsung today released a new video ad - embedded below - which directly suggests that the Galaxy S6 and Galaxy S6 edge are superior to other smartphones (including Apple's iPhone 6).

The new video shows the everyday struggle of users who own handsets that don't support wireless charging and have to rely on cables to keep their devices alive. By comparison, since both the Galaxy S6 and S6 edge have built-in wireless charging capabilities, charging them is a breeze (as long as you have a wireless charging pad, which is sold separately). As it did before with every occasion it had, Samsung is once again trying to diss Apple - we can clearly see an iPhone 6 at 0:14 in the video, alongside a frustrated user who can't seem to get along with the way the device needs to be charged. All in all, Samsung is subtly suggesting that you should ditch your iPhone and get a Galaxy S6 if you want to "change the way you charge."

Sure enough, Samsung isn't the only company that manufactures smartphones with wireless charging capabilities, but it can still try to make fun of handsets that don't support this feature.

Do you think wireless charging is an important feature of the Galaxy S6 and S6 edge?


Related phones

Galaxy S6
  • Display 5.1" 1440 x 2560 pixels
  • Camera 16 MP / 5 MP front
  • Processor Samsung Exynos 7 Octa, Octa-core, 2100 MHz
  • Storage 128 GB
  • Battery 2550 mAh(23h 3G talk time)
Galaxy S6 edge
  • Display 5.1" 1440 x 2560 pixels
  • Camera 16 MP / 5 MP front
  • Processor Samsung Exynos 7 Octa, Octa-core, 2100 MHz
  • Storage 128 GB
  • Battery 2600 mAh(26h talk time)

FEATURED VIDEO

78 Comments

1. DeusExCellula

Posts: 1390; Member since: Oct 05, 2014

this is so dumb. there is still a wire connected to that disc. Instead of crawling around trying to fit your tiny Lightning charger into your iphone, your crawling around trying to fit the tiny cord into the charging disk. You cant even use your phone if its on the wireless charge pad.

3. Taters

Posts: 6474; Member since: Jan 28, 2013

Lol um.. There is just so much fail in this post. Lol I am not even going to go there, it's self explanatory.

50. AlikMalix unregistered

The point I want to make is: Pad Charging (face it, it's not wireless - it's got a wire that you must plug it in and MUST be in direct contact for it to work), it is convenient for a common area that you use often to charge it like office desk or next to your bed. Wireless charging is different. I'm waiting for infrared or radio-wave charging - that would be TRUE wireless charging - GET A FREAKEN GRIP - THIS IS NOT WIRELESS CHARGING - if apple used this and called it wireless - you would be the first to call it out that it's another marketing word.... But SAMSUNG is advertizing it as "Get rid of your wires" while showing someone with more wires in her purse than an IT guys inventory closet which is BULL s**t - NO ONE EVER carries that many wires for their phone. BUT what everyone is pointing out is: if SAMSUNG is truely advertizing to get rid of your 'WIRES' then that same person in the ad would have to carry their charging "PAD" and the argument is - it's really much easier to just have your regular charging port than carry a charging pad. Basically, Samsung is saying that if you do not own their S6 - you will have wires in you purse, but if you own your S6 - you wont! and that's not true because Taters does have a wire in his "purse" (lol) everywhere he goes - everyone takes it with them (or leave one in car) if they dont expect to return home at the end of the day. I do a lot of work on my phone throughout the day (I also play games a lot) so at the end of the day when I read in bed (where a wireless charger would be useful) I need it plugged in while I use it. And my last point: Lightning charger is much more convenient than micro-usb that Android users are using - so for them something that does take away the need to plug their "dirt-cluttered/one-sided/doesnt-stay-plugged-in" ports in phones at least once during the day is probably a HUGE deal, it would be for me as I know how inconvenient my daughters toys are to plug in with that same micro-sub relic. So, yes I'd like to have a charging "PAD" near my bed, but it does not eliminate to have charging cables that you must carry with you - SAMSUNG COMMERCIAL IS MISLEADING!

58. tedkord

Posts: 17201; Member since: Jun 17, 2009

"if apple used this and called it wireless - you would be the first to call it out that it's another marketing word...." No, the only issue I would have would be the Apple diehards calling it revolutionary. Like they did with AirDrop, despite the fact that it was pretty much just WiFi Direct. Just like with any of the dozens upon dozens of features in IOS 7 and 8 that were simple copies of things other devices had before. If you're going to copy a feature I have no problem with it. Just do it and move on. If it's a good idea, everyone should have access to it.

82. E.N.

Posts: 2610; Member since: Jan 25, 2009

Lol, he literally just wrote a full essay about the misleading advertisement and the pros and cons of cables and 'wireless' charging, but the only thing you picked to go on and on about was that very tiny mention of Apple. Talk about Apple tunnel vision...

92. ecmedic4

Posts: 520; Member since: May 02, 2013

Seems a lot of ppl on this website have that Apple tunnel vision, and 95% of what they comment is always about Apple and how horrible them and their products are. I agree with Alik, the ad is misleading as if you do have a GS6 and need to charge it on the go, you either have to bring one of those bulky battery packs or a charging cable, unless you wanna pack that wireless charging pad that you still have to plug in somewhere. So yeah your not really totally getting rid of the wires. And no one i know carries THAT many cords with them, that is quite silly to even portray someone having that many cords with them. Not a very well thought out ad IMO.

64. DeusExCellula

Posts: 1390; Member since: Oct 05, 2014

Lightning charger is more convienient? lmaoo tell me about how you can share a cable with an iphone 4/ 4s user. All of our phones use this "relic" charger so from LG G2 to G4 to Note 4 Nexus 6 Galaxy S3 HTC One M8 and M9 and hundreds more we only need 1 fcking charger.

74. AlbertAribe

Posts: 168; Member since: Jun 21, 2014

Yeah, bring and carry your charging pad for S6 and put in your pocket and let see what will happen.

88. AlikMalix unregistered

DeusEX. After using lightning - the old Apple 30pin and micro-USB or regular USB feels like relics. Sorry, it's just my opinion. The worst I hate about other charger ports vs lightning is the way they don't hold in place (specially after about 5-6 months of use). My wife's iPhone is nearing 3 years and that baby snaps in like new and you can dongle the phone from it - it wouldn't fall). Sorry I was a bit harsh - I will absolutely change my opinion once all android start using USB-c.

78. Taters

Posts: 6474; Member since: Jan 28, 2013

Actually, the way the marketing department approaches this has its issues yes but it's not totally off. If you charge it on your pad at home, the pad in your car, and the pad in your office, chances are you would be at at least 90% when you get home so you wouldn't even have to look at a cable. So yeah the marketing team is approaching it wrong but then again, the person that did this ad probably all have iPhones. Consistency should be the least of your worries here and what a marketing company does shouldn't be directed at Samsung.

79. E.N.

Posts: 2610; Member since: Jan 25, 2009

Completely agree. I was pretty excited when I first heard about wireless charging. But then I realized it's not wireless... it's a charging pad with wires and you're just as confined to outlets as you were using USB or lightning cables. With wired charging pads you have the convenience of not having to plug in your phone, but you also lose the convinience of maneuverability and actually using your phone while it charges. A charging pad is a great option, but Samsung's marketing approach (as expected) is ridiculous and misleading. This is the same company that made fun of the iPhone for not showing colors when receiving a call even though the best-selling S6 with no dual-edge display also "just vibrates".

80. Taters

Posts: 6474; Member since: Jan 28, 2013

Also, Samsung has less to do with the name than society and the media does. It is a standard and that's what they called. If you have an issue with it, talk to them, not Samsung. If you want a true mockery of a name, look at post 58.

93. XperiaFanZone

Posts: 2277; Member since: Sep 21, 2012

"... it's not wireless - it's got a wire that you must plug it in and MUST be in direct contact for it to work), it is convenient for a common area that you use often to charge it like office desk or next to your bed." With your logic, wireless routers and keyboards are not wireless because it's got a "wire you must plug in". How close the contact is does not change the definition of wireless. "Wireless charging is different. I'm waiting for infrared or radio-wave charging that would be TRUE wireless charging - GET A FREAKEN GRIP - THIS IS NOT WIRELESS CHARGING - if apple used this and called it wireless - you would be the first to call it out that it's another marketing word...." No it's not, and what you're waiting for also doesn't change the meaning of wireless charging. You don't speak for everyone. There are people who prefer and find current wireless charging useful. "True wireless charging" is probably subjective, for now. Do not tell others to "GET A FREAKEN GRIP", if you can't do the same, unless you like to look like a hypocrite. If Apple used this and called it wireless, the Android fans may or may not point out how the Apple fans think Apple invented wireless charging, but more likely, the Apple fans would blindly call it revolutionary. "... NO ONE EVER carries that many wires for their phone. " In many cases, people do carry wires, but mostly for different devices. Samsung is showing the people who don't organise them. Now, this may sound surprising to you: unorganised people do exist. "BUT what everyone is pointing out is: if SAMSUNG is truely advertizing to get rid of your 'WIRES' then that same person in the ad would have to carry their charging "PAD" and the argument is - it's really much easier to just have your regular charging port than carry a charging pad." To you, they may be advertising it to "get rid of your 'WIRES' ". People carry cables for different reasons. They are not actually telling you to get rid of them, they are telling you to CHANGE THE WAY YOU CHARGE. Seeing how thin the charging pad is, the difference in convenience doesn't seem big. It's more useful for people with phones that have a low battery life as they can just place it on the pad. "Basically, Samsung is saying that if you do not own their S6 - you will have wires in you purse, but if you own your S6 - you wont! and that's not true because Taters does have a wire in his "purse" (lol) everywhere he goes - everyone takes it with them (or leave one in car) if they dont expect to return home at the end of the day. " You are misinterpreting. Ever say the new iPhone 6 advert? People with your logic can say, "Basically, Apple is saying that when your iPhone is thrown upwords, it spins around." And your last point: It's not a HUGE deal to have universal ports. Doesn't take much effort to plug it in the correct way. But this probably depends on the person. Android have more support with the USB port.

94. XperiaFanZone

Posts: 2277; Member since: Sep 21, 2012

(Cont.) People are more likely to find someone with a microUSB charger than the lightning cable (because those with the cables, more of them are the microUSB ones). You're probably the only one who's not capable of using themicroUSB cable. *Off to bed*

99. nahusiv

Posts: 100; Member since: Apr 20, 2015

so much for saying "is not true WC so"

100. iushnt

Posts: 3083; Member since: Feb 06, 2013

I don't think one has to carry the charging pad.. Yesterday, me and my fren went to a restaurant and there was the charging pad inbuilt in every table. His phone(s6) was 26% when we entered and 83% when we left, no hassles of wires. I was kinda jealous.

108. razraptre

Posts: 168; Member since: Oct 21, 2014

Just out of curiosity, why do you feel that the lighting charger is more convenient than the micro-USB charger?

111. AlikMalix unregistered

Apart from the obvious of reversible sides, see post #88 above. It's solid - no crevices to trap lint and dirt in, it snaps in tight and you can even dongle the phone from it, it won't fall off, vs micro-USB which stats to feel loose after a few months of daily use, in comparison, my wife's nearly 3 year old iPhone 5 charges feels as new when plugging in. Lightning port also utilizes a firewall type protection inside the port (google it). I don't like that it's proprietary - but I prefer it over old 30pin, micro USB and bunch of others that android/Samsung used prior to micro-USB. Try snapping a lightning cable in an iPhone - the feel alone makes others seem old. But reversible sides makes it way better if nothing else matters to you.

4. wando77

Posts: 1167; Member since: Aug 23, 2012

Yes it you don't have to fumble in the dark to try get the wire in

69. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

There's no problem getting it in the dark, well I have no such problems. However, most folks have a night light, and most blinds or shades allow enough light to see the cords.

5. wando77

Posts: 1167; Member since: Aug 23, 2012

You can even buy furniture and lamps from ikea with built in charging pads so no wires

8. DeusExCellula

Posts: 1390; Member since: Oct 05, 2014

so your going to sit in your bed with a lamp in your lap so you can charge your phone wirelessly?

11. jmonteiro829

Posts: 260; Member since: Feb 13, 2012

W . . . T . . . F!!!!

23. drunkenjay

Posts: 1651; Member since: Feb 11, 2013

i think he is abit "special"

13. Taters

Posts: 6474; Member since: Jan 28, 2013

No you just don't charge it until you go to sleep. The battery life should be more than enough to allow you to do that. Or you can use and charge if you like but if you are using your phone in bed, why do you have to charge it at the same time? Or why would you want to use your phone with wires dangling if you battery has 20% or more? I don't know about you but I don't charge unless I have to and in most cases I have enough battery that I don't need to have my phone plugged in to use it. But if you really have to have it plugged in while using it, no one is stopping you. It's not like the Nexus 5 or GS6 is missing a charging port or something.....

39. Athene

Posts: 72; Member since: Jun 22, 2015

Best post on this thread. I love all these illogical fanboys defending gimmicky wireless charging. I will never buy a wireless charging pad for my S5. Cables are simply better in terms of overall use and situation (don't forget Apples amazing Lightning Cable, and upcoming Type C).

53. Ordinary

Posts: 2454; Member since: Apr 23, 2015

1. You are Sauce5, 4, 3, 2, 1 (Vexify) all banned before 2. You dont own S5 3. You are the biggest fanboy here behind Jakelee

91. Athene

Posts: 72; Member since: Jun 22, 2015

I'm pretty sure Sauce 5 is still around, meaning I am not he you accuse me of. Im pretty sure you're not allowed to make duplicate accounts, unless you have a VPN? that is... And Ive never bothered with a VPN on PC.. sooooo.....Good guess but sorry, not Sauce 5 lol. I own my S5 and love it, regardless of what people say. Jakelee...I've been hearing that name a lot around here from a lot of cry babies..you're not a cry baby, are you? By the way, love how you assume I don't own an S5 ha ha? You don't own a phone either! Or a bike! Or a hoodie! Or anything I can just say you don't own because its the internet hah. Stop hiding behind a false identity, troll.

106. Ordinary

Posts: 2454; Member since: Apr 23, 2015

You just exposed that you are AppleSauce5 no need to hide it m8, I know you like your fellow comrade Jakelee thats why you defend him lol while whole PA hate him... so much about it.

123. Athene

Posts: 72; Member since: Jun 22, 2015

Don't get me wrong, Jakelee is a fool, but the fact that you mention this guys name (as well as Sauce5) every ten seconds says a lot about you. I wouldn't call this defending. Its more of me laughing at you for 1) Your love for these morons. 2) Your lack of fresh air. Everyone knows you're a huge troll. Accept it.

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