New Samsung ad focuses on BYOD

New Samsung ad focuses on BYOD
Much has been written about BYOD in the workplace. Samsung's last ad focused on this and now its brand new ad also concentrates on this trend and at the same time, takes on the Apple iPhone 5 and BlackBerry. We find ourselves inside a software company four weeks out from dropping their latest game, "Unicorn Apocalypse" and they have announced a new BYOD policy (That means Bring Your Own Device for those Rip Van Winkles out there). So one developer asks another if this means he is going to give up his BlackBerry. Insulted at the question, the other developer says, "You're not even working, you're watching basketball." Yes, he is watching the game, but also closing deals with clients thanks to the multi-windows feature on his Samsung GALAXY Note II. The 'Berry owner lifts up his phone (BlackBerry Bold 9900?) and says, "This is business." If you're a smartphone fanatic, this is funny stuff!

One employee has a system. She uses a BlackBerry for work and an Apple iPhone for home and won't let a colleague get a word in about the Samsung Galaxy S III replacing both phones. When discussing how the unicorns should look in the game, one developer says he wants them to look like they do in real life, while another points out that real unicorns have rainbow blood. Hmm.

Samsung is pushing the SAFE technology which stands for Security and Feature Enhancements and makes the Korean manufacturer's high-end models acceptable for the workplace. Having said all this, will BlackBerry Balance move the, uh, balance of power back to the Berry in the office? This is the feature on BlackBerry 10 that offers a separate home page and apps for business. The feature prevents anything but BES enabled apps from being installed on the office side of the phone, meaning that a company's IT department still has control over your phone at work. At home, it is a different matter as you are allowed full access to BlackBerry App World.

Anyway, we digress. It's another great ad for Sammy, although not as funny as the barista-era ads. Check it out below, and expect to see more Samsung GALAXY Note II models in the office.

source: Samsung via AndroidAuthority

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15 Comments

1. Commentator

Posts: 3722; Member since: Aug 16, 2011

Having to sit through this commercial about 50 times was worth it to watch the 49ers and Ravens get to the Super Bowl. Samsung's not one to skimp on ad dollars.

2. Android4u

Posts: 456; Member since: Aug 16, 2012

Lol I agree.. moreover, let's go niners!!! We got this !!

3. techguy22

Posts: 227; Member since: Aug 09, 2012

dont see the point of this commercial oh well.

4. HDShatter

Posts: 1021; Member since: Jan 17, 2013

Samsung wants to be Apple but in the end they will drive themselves into the ground.

7. PhenomFaz

Posts: 1236; Member since: Sep 26, 2012

oh yeah yeah you're so right! thats why Sammy beat Apple as the top handset manufacturere by more than double in sales for the first time since they locked horns and Apple is desperate this year thats why they're always launching rehashed versions of their idevices with minimal improvements and calling it new. Thats why Apple is developing the stylus like the one on the Note 2 for a larger screen variant...thats why they actually are trying to lauch three variants with larger screen sizes.....and the beat goes on! But yeah you're so right....cute!

5. 1ceTr0n

Posts: 549; Member since: May 20, 2012

So its a silly, stupid add with some good points in how inflexible people are in the modern business market using cellular device, who farking cares? Don't get your panties in a wad about it. Blackberry is all but on its deathbed, people are scared of change and the smartphone world is a volitale, changing market. If your that butt hurt by the truth, go to Starbucks, get a coffee and go sit in a corner with your iPhone and shut up.

9. e.wvu unregistered

Taking it a little too personal, eh?

6. amozhi

Posts: 131; Member since: Oct 23, 2012

Let's samsung focus first on battery charging issues on S3. In the web I read lot of complaints on S3 charging issue. Samsung has to fix ASAP

12. donfem

Posts: 708; Member since: Mar 30, 2011

And how my dear friend has that affected you personally?

14. 1ceTr0n

Posts: 549; Member since: May 20, 2012

Sounds like a user error. A lot of people with S3's, like millions, don't have charging issues.

8. Firedrops

Posts: 254; Member since: Sep 06, 2011

IMO this article was pretty badly written, it had no direction, no focus. In fact, why is this ad even on PA?

10. REYNER

Posts: 187; Member since: Feb 10, 2012

hahaha!!! very funny and im laughing my heart out!! but as i look at it in different perspective. it seems like samsung is somewhat threaten in the up coming bb10os yes its not pertaining to the bb10 itself but it focus on blackberry im not a hater or what just an observation but really nice ad..

11. jbitounis

Posts: 54; Member since: Oct 08, 2011

This ad is naive and misleading at the same time. You know what business people still use (at least the ones I see in London)? They use "ancient" Nokias and BBs. You know why? Because they can use and abuse them for days. Now, Sammy and Apple are trying to shove down our throats that business is about "productivity" apps and styluses and highlighting a sentence on a pdf document. No. Business is about receiving emails, sending emails, reading documents, talking on the phone (a lot, sometimes using blutetooth) and, occasionaly, accessing the web. And if I had to choose between a fancy battery hog (which every single Android phone and iPhone is) and a "plain" smartphone that could do all the above, I would defo go for the tested, trusted smartphone. Don't get me wrong, I like these gadgets as much as the next guy, but let's be honest here, it's not anymore about the "phone" aspect. These are multipurpose, pass-time, entertainment-centric gadgets shown in this ad. Nothing wrong with that, but it's going to be a long time before they reach the consitstency and longevity required for the business world.

13. donfem

Posts: 708; Member since: Mar 30, 2011

That s why there is something called "choice"

15. jeff1434325

Posts: 97; Member since: Aug 07, 2012

...but the question is, Will it blend?

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