New Cricket Wireless to be launched at the end of this quarter by AT&T

New Cricket Wireless to be launched at the end of this quarter by AT&T
Some time before the current quarter ends, AT&T will launch an "upgraded" Cricket Wireless with 3000 distribution points across the country. AT&T CFO John Stephens said that the new Cricket will offer simple pre-paid plans and affordable devices, all while having a nation-wide presence. The nation's second largest carrier acquired Cricket in the transaction that saw AT&T buy Leap Wireless for $1.2 billion. At the time it announced the deal, AT&T said that it would replace its Aio Wireless pre-paid brand with the Cricket name once the deal closed.

AT&T closed on the deal last month. Besides converting Aio to the Cricket brand, the carrier wants to use the PCS and AWS spectrum it received from Leap in the acquisition, to good use immediately. That will not require much in the way of capital expenditures, said Stephens. AT&T will need to spend money next year, said the CFO, when it shuts down Leap's CDMA network and gets Cricket customers to migrate to AT&T's GSM powered pipeline. That could take 18 months, according to Stephens.

Stephens said that the Cricket acquisition gives AT&T access to a side of the business that it didn't focus on in the past. He sees the migration for Cricket customers as coming off easier than others might think. With 70% of new Cricket customers opting for smartphones, it shouldn't be difficult to get them to become AT&T smartphone customers. In fact AT&T plans on giving Cricket customers the smartphones that its AT&T Next customers trade-in to upgrade to a new phone.

AT&T's combined Aio-Cricket Wireless pre-paid carrier will now compete with names like Virgin Mobile, Boost Mobile and T-Mobile's MetroPCS. Considering that AT&T is T-Mobile CEO John Legere's favorite whipping boy, it is no surprise that the executive sent out a tweet in reference to AT&T's launch of the new Cricket brand. "Omg No...impaired brand and fat slow owner..they will only hurt themselves," tweeted Legere.


source: FierceWireless

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9 Comments

1. Jommick

Posts: 221; Member since: Sep 10, 2013

Personal insults: less edgy, more childish

2. Augustine

Posts: 1043; Member since: Sep 28, 2013

AT&T does a lot of talk, but very little walk. I'd love to switch from T-mobile to any other GSM carrier to get more for less. So far, just empty promises and strings attached.

3. jroc74

Posts: 6023; Member since: Dec 30, 2010

Patiently waiting for Cricket to transition to GSM. So glad this went thru. Bye bye Boost...Hello Cricket!!! Might just get a Cricket CDMA phone just for the gell of it. Dear Legere.....its not funny anymore...you can stop now. Its starting to look petty.

4. Titania

Posts: 21; Member since: Dec 20, 2013

Its not funny anymore but it still made me laugh.

5. networkdood

Posts: 6330; Member since: Mar 31, 2010

Hmmm, if they offer a great phone, at a great price and a great monthly price, then....maybe....

6. ryanj04

Posts: 6; Member since: Oct 30, 2013

You can still sign up on the AIO network which is gsm and just transition over to cricket. I have AIO now and it is great! Unlimited talk, text, and 2.5GB of data for $45 a month.

9. jroc74

Posts: 6023; Member since: Dec 30, 2010

Thanks...I just might do that then. Now to find a cheap Moto X somewhere...or wait for the Oppo to launch...

7. Landmarkcm

Posts: 507; Member since: Aug 11, 2009

I like Tmobile & what they have done and have had every carrier. However this tweet from him is pushing it a bit much. Could it be that they are worried that there Metro brand is going to have some real competition now! I am happily running Moto G on AIO (soon to be the "new Cricket) right now and the coverage is better then Tmobile in certain areas..

8. corporateJP

Posts: 2458; Member since: Nov 28, 2009

AT&T's network still trumps T-Mobile. Aio works great where I am, T-Mobile is still EDGE 2G, nothing more. Legere puts on a great, entertaining show, but it's all smoke and mirrors...he's sweating behind the scenes. I applaud him for all he's done and his down-to-earth, man-of-the-people attitude, but if Aio/The New Cricket keeps rolling and they remain extremely competitive, he has a real fight on his hands. AT&T's network is still stronger at the end of the day. You should not poke sleeping giants with sticks, as they will wake eventually. It's a shame Verizon is too proud, greedy, and ignorant to add a good prepaid option to the fight. That "Bridge" thing...yeah...they can go jump off it themselves. Cheers.

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