Motorola confirms that a more powerful Moto Z3 Force is not coming

Motorola confirms that a more powerful Moto Z3 Force is not coming
Moto Z2 Force

Before its launch earlier today, many expected the Moto Z3 to act as a premium flagship smartphone that would compete against Samsung’s Galaxy S9 series and even Apple’s next-generation smartphones. Ultimately, this didn’t turn out to be the case, and when asked about the potential launch of a more powerful Moto Z3 Force on Twitter, Motorola confirmed that no more Moto Z devices will make it to the market in 2018. 

At this point in time, it’s unclear why Motorola has chosen to steer clear of the premium flagship segment entirely this year but it may have something to do with the tough competition it has faced in recent times. After all, while the company has continuously performed well in the mid-range segment, the release of last year’s Moto Z2 Force was deemed a pretty big failure after its launch was allegedly backed by a $200 million marketing campaign which failed to generate sales of even 150,000 units within the first three months, thus resulting in a big loss for Motorola.

While on paper the Moto Z3 may not make much sense, it may prove to be the exact release Motorola needs. After all, not only will the relatively low price tag of $480 and future 5G capabilities attract much more consumer interested, but the fact that the device is exclusively available on Verizon should also translate into more sales in the long run – an aggressive marketing campaign by the carrier that will push the smartphone over the coming months as its 5G network goes live is expected.

Overall, some consumers may be disappointed that Motorola has chosen to avoid the flagship segment this year. From a financial point of view, though, the launch of the Moto Z3 does appear to make sense and could ultimately help increase Motorola’s smartphone market presence in the long run.

source: Motorola

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8 Comments

1. Metropolis75

Posts: 192; Member since: Aug 28, 2012

A little disappointing. I guess I'll have to see it when it comes out and decided to replace my Droid Z Force with either that or the Pixel 3 XL.

2. legiloca

Posts: 1673; Member since: Nov 11, 2014

If this is not Motorola raising the white flag before HTC or Sony could, then I don't know what is.

3. D34ever

Posts: 192; Member since: Jul 14, 2018

I think this is a good move by Motorola. I don't mind "last year's chip". Give me a 6" 1080p AMOLED screen, headphone jack, and some audio features like Dolby Atmos and/or Quad DAC, and I'll buy one.

4. fyahking

Posts: 1146; Member since: Jan 28, 2015

Im getting one.

5. kanagadeepan

Posts: 1186; Member since: Jan 24, 2012

Good move, imho... A phone with no headphone jack, tiny battery, giant camera hump (though for mods), unbreakable yet easily scratch-able screen, fragile glass back with 600+$ price plus mods extra costly -- better not released, especially when Moto sales is not great in that segment...

6. fyahking

Posts: 1146; Member since: Jan 28, 2015

That tiny battery has great battery life, though.

7. VRSpock

Posts: 1; Member since: Aug 03, 2018

A little disappointing but I understand. I will wait and see if a Z3 Force comes out next year. I dropped $700 into the original Z Force when it first came out. It was worth every penny and then some. I used the magnetic car dock mod with it which makes my work life super easy. Also use a wireless charging battery mod and another extra battery mod because I am a very heavy, extremely heavy smartphone user. I have a 128GB SD card in mine if that tells you anything. I would gladly fork out $700 plus for a Z3 Force, especially if it waited until next year to come out and included 5G natively without a mod. I'm good with my original Z Force 1st Gen phone and don't really need to upgrade right now. The only issue I have with my 1st Gen Z Force is that there is a little burn in on the screen from the Android Auto app from it being in car mode so much on the car dock. That's where it spends about half it's time during the work week.

8. AngelicusMaximus

Posts: 581; Member since: Dec 20, 2017

"...but the fact that the device is exclusively available on Verizon should also translate into more sales in the long run..." Time has shown that this is clearly not the case. Carrier exclusivity deals only kill sales no matter hard the phone gets marketed.

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