AT&T sells only 10,000 Moto Z2 Force handsets since its launch; Motorola's U.S. share rises 91%

BayStreet Research is a company that tracks sales of specific products. One of the devices it tracked recently was the AT&T branded Moto Z2 Force. The data revealed that since the launch of the phone in August, the nation's second largest carrier sold only 10,000 units through the end of October. AT&T rang up this paltry sales total even though buyers of the phone received a free Moto Insta-Share Projector valued at $300.

Last year, the Moto Z Force Droid was a Verizon exclusive and as such, it was part of the carrier's historic Droid lineup. Not wanting to limit its sales to Verizon customers, this year Motorola had the Moto Z2 Force on the shelves at all four major U.S. carriers. Featuring the ShatterShield screen, and the powerful Snapdragon 835 SoC, Motorola did reduced the battery capacity by 22%, from 3500mAh to 2730mAh. Still, some good optimization on the part of Motorola allowed the battery life to remain about the same as experienced by users of last year's variant.

According to BayStreet Research, Verizon sold ten times the number of Moto Z2 Force phones than AT&T did during the same time period. Big Red watched 100,000 units go out its doors from the August launch through the end of last month. From August through October, T-Mobile is believed to have sold 20,000 Moto Z2 Force phones, with 15,000 getting rung up by Sprint. BayStreet says that sales of the device probably failed to meet Motorola's expectations, despite a $200 million ad campaign (Hello Moto? Goodbye Moto's marketing team).

Despite having Moto Z2 Force units collecting dust inside the AT&T warehouse, Motorola shipped 2.1 million handsets in the states during the third quarter, up from 1.1 million the year before. This gain gave the manufacturer a 5.2% market share in the U.S. at the end of the three month period, a 91% gain year-over-year. The company was the fifth largest smartphone manufacturer in the states during the quarter.

source: FierceWireless

Related phones

Moto Z2 Force Edition
  • Display 5.5" 1440 x 2560 pixels
  • Camera 12 MP / 5 MP front
  • Processor Qualcomm Snapdragon 835, Octa-core, 2450 MHz
  • Storage 64 GB + microSDXC
  • Battery 2730 mAh



2. JoshN

Posts: 202; Member since: Apr 01, 2015

Am i the only one who totally forgot this phone even existed?

3. kiko007

Posts: 7520; Member since: Feb 17, 2016

Judging by the stat line in the article... nope.

19. sgodsell

Posts: 7567; Member since: Mar 16, 2013

The Moto G's like the G5, and the E4's are Motorola's main bread and butter. The Z2's are not sold anywhere else in North America. Where as the rest of Motorola's lineup is sold every where else. Motorola still sells millions of G's and E's.

5. EC112987

Posts: 1216; Member since: Nov 10, 2014

My mother in law has last years mode and it’s a pretty great phone. I’ve been to AT&T stores and they don’t promote this phone whatsoever

7. uncle_gadget

Posts: 1050; Member since: Sep 20, 2017

Would you promote it? They promote what will make them the most money. iPhone's and Galaxies. Basically promoting the best available. The last time I visited a T-Mo store, they tried to get me to get a Moto G6 or V30. I liked the V30. The G6 is a ugly phone like the Pontiac G6 was an ugly car. V3- sounds like a Exotic sports car. ATT didn't try to sell me anything and VZW tries always to get me to upgrade my iPhone's as my VZW account only has iOS devices on it - 6S+, 7+ and iPad Pro (1st-Gen). Having to deal with 3 carriers is troublesome.

9. EC112987

Posts: 1216; Member since: Nov 10, 2014

If they sell the phone they’ll get their money regardless. Why carry a device you’re not going to promote??

16. MrShazam

Posts: 987; Member since: Jun 22, 2017

Yeah, that's also what I notice here in electronic retail stores like Staples, The Source, etc. Most of the times the staff don't even have a clue of what the product offers. But then again, can't really blame them. They're just average joes 99% of the time at those retail jobs, and they only know what has been advertised...

6. uncle_gadget

Posts: 1050; Member since: Sep 20, 2017

Samsung should just buy out every Android OEM that sells less than 100M phones in a year, replace them all with re-badge names, like Galaxy V30 and Galaxy Z1 Premium etc. Then they can make and sell over 800M devices per year with no competition. If AT&T only sold 10,000 of these Moto shouldn't have commercials poking fun at any OEM.

10. roldefol

Posts: 4745; Member since: Jan 28, 2011

Yes! Finally someone who recognizes that what's missing from the smartphone industry is a true monopoly. Samsung über alles!

11. jove39

Posts: 2148; Member since: Oct 18, 2011

“$200 million ad campaign” Seems unbelievable. Motorola will getter advertisement if they handed free phones worth $200 million.

12. emjoigently

Posts: 154; Member since: Aug 22, 2017

I just don't see any compelling reason for this phone over a bunch of others. The Mod thing would be great if there were Mods I actually want.

13. p51d007

Posts: 705; Member since: Nov 24, 2013

Unless it is Apple or WON'T promote it.

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.