Microsoft's big announcement slips, company to enter tablet business to compete against Apple

Microsoft's big announcement slips, company to enter tablet business to compete against Apple
On Thursday, Microsoft teased everyone by saying that the company was going to have a big announcement on Monday. Apparently, there has been a big leak and the subject matter has been revealed. On Monday, Microsoft will announce its plan to build tablets so that it could better compete with the Apple iPad. According to All Things D, some of Microsoft's tablets will use Intel processors while others will use ARM based processors.

Microsoft's big announcement slips, company to enter tablet business to compete against Apple
Sources for the site add that by deciding to manufacture the tablets, Microsoft will be sure to upset a number of tablet manufacturers who have been planning on using Microsoft's upcoming Windows 8 OS for new tablets. By producing  hardware and software for their new tablets, Microsoft is acting like Apple. Unlike Apple though, Microsoft has been urging PC builders like Dell, HP, Acer and Lenovo to build Windows 8 tablets and those manufacturers will now have to compete with Microsoft's own tablets. And there is no question that the latter would have a huge advantage over the other manufacturers considering that the company is also producing the software that is running the hardware. While the tablet manufacturers could turn to Android for help, Google's acquisition of Motorola Mobility also puts them in the hardware business.

We will probably get some responses from the other manufacturers soon which will give us an idea what they are thinking.
 
source: AllThingsD

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83 Comments

1. Non_Sequitur

Posts: 1111; Member since: Mar 16, 2012

Huh, should be pretty cool. Can't wait!

50. appleDOESNT.com

Posts: 456; Member since: Nov 19, 2011

So slow to react MS... you coulda been a contenda, if you hadn't let Apple run wild in the 2000's but even now, too little too late methinks... if it weren't for Google we would all be in the herd by now :(

60. ilia1986 unregistered

Dude, MS designed windows XP in 2001 - which still has a larger world wide market share than ALL of OSX right now. Let's not even talk about the 500 million windows 7 users. For Microsoft, Apple is nothing more than an annoying buzzing little bug, waiting to be squashed. Seeing how OSX turns more and more into iOS - that bug WILL be squashed by Microsoft and Google's Android.

63. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

One problem with your analysis is that the iPad was an evolution from the iPhone and Apple was leveraging the iOS ecosystem. Maybe MS can leapfrog the requirement for a large foundation upon which to build, but it is doubtful. Annoying buzzing little bug, waiting to be squashed.... Good one. That is why Apple has a larger market cap than MS - a bug just waiting to be squashed.

65. tegradragon

Posts: 68; Member since: May 23, 2012

You can't compare those 500 million windows users with OSX users! Windows based computers are significantly cheaper than Macs! And Apple's just a bug? Do you know which is the most valuable brand in the world? You may argue upon their products but there's just no way you're going to call Apple a BUG..

81. Pdubb

Posts: 249; Member since: Aug 08, 2011

You are right you cannot compare the 500 million WINDOWS7 users to the 26 million OSX users. MS just makes the software while Apple makes both. That makes for a hard to define comparison in and of itself. Also stop using the market value to decide how a company is doing because it is just a perception not a real metric. It changes daily and does not take a-lot of other things. Apple does not employ as many people as other companies with a much lower market value. I will agree with you however that Apple is no bug.(unless it is one of those Journey2 bugs)

77. appleDOESNT.com

Posts: 456; Member since: Nov 19, 2011

@ila dude, if you are replying to me? I am a MS and Google supporter (well all technology really other than the narrow vision of Apple's eye). That doesn't change the facts tho.. in this last decade, MS and Apple traded places. Apple was a mere 13billion market Cap and MS was in the 400billions.. 10 years later, iPod, iPhone, iPad have just stole those markets and vaulted Apple into ridiculousness.. Basically MS has had no competing products worth a damn in this space... Google saved us all, without android we all would be in the herd. MS should be ashamed of themselves, letting Apple just run wild all these years. Balmer is soooo far from Bill and Steve it isn't even funny.. he basically took MS and ran it into mediocrity

2. steven252000

Posts: 64; Member since: Feb 10, 2010

Hope they do better with their tablets than they seem to be doing with their windows phones......

12. jabrecer

Posts: 26; Member since: Jul 26, 2011

They don't built phones...

28. TROLL

Posts: 4851; Member since: Apr 13, 2012

Wish u not all the best to the coming years....

57. PAPINYC

Posts: 2315; Member since: Jul 30, 2011

Ha-Ha, at the risk of being cynical, their tablets should sell as well as their phones. I'm not an Apple fan but, not even I, would forego an iPad for a WinPad. It should be fun to watch Ballmer swim out of another sink hole.

3. gallitoking

Posts: 4721; Member since: May 17, 2011

waiting for Sniggly.......

4. networkdood

Posts: 6330; Member since: Mar 31, 2010

I am not sure what to think of this, but it makes sense. Maybe a Nokia Windows 8 tablet would be pretty cool.

20. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Especially with the $85/copy license fee. Maybe Nokia can get a special 'dicount' from MS?

35. chrischau1308

Posts: 53; Member since: Feb 28, 2012

Like 84.99$ ?_? (Price after discount)

64. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Exactly - the $84.99 is Nokia's special discounted price. Friends and Family and whatnot.

5. mas11

Posts: 1034; Member since: Mar 30, 2012

Good luck with that. The only hardware Microsoft should make is the Xbox.

6. thedarkside

Posts: 654; Member since: Apr 30, 2012

i agree.

36. ieronz

Posts: 9; Member since: Jun 12, 2012

i couldn't agree more mate. by the way, i remember their execs saying different nays about the iPad and the tablet market. Talk about going back to eating their vomit..

7. Santi_Santi unregistered

oh these guys, dont they realize about the importance of the xbox?

8. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Sniggly surveyed the event from his perch up in the rafters. It was almost time. His eyes hardened as his excitement built. After so long, after so much pain and suffering, he would finally have his revenge. The laughter, the mocking, the expressions which triggered unbelievable rage... Soon, Sniggly thought. Soon, he would have his payback. Suddenly, movement behind the stage curtains. "Target acquired," Sniggly whispered into his mic. "Understood, Agent S. Good luck." Sniggly stood, easily balancing on the steel rafters, taking quick, silent steps as he glided to attack position. There he was. His target was right there below him. It was time. Sniggly dropped down, landing easily in front of his target. He tossed tranq darts in all directions, knocking out the guards rushing to defend their leader. Ignoring the screams and terrified cries around him-not to mention the smell of urine coming from his target- Sniggly grabbed the petrified man and forced him to his knees. "Why?" pleaded the man. Sniggly stared at him coldly, his hard eyes boring straight into the man's soul. His fist drew back, then drove forward as his muscles uncoiled, smashing into the hawklike nose. "This," he roared, "is for thinking no one would buy the iPhone!" Another punch landed, driving back the target's chin. "This is for thinking Android would never succeed!" A third punch, an uppercut this time, knocked the target on his ass. "And THAT was for having an extremely punchable face!" And with that, Sniggly laid down a card for a local plastic surgeon, turned, and walked off the stage and into the hearts of millions, leaving Steve Ballmer to choke on his goddamn teeth.

22. remixfa

Posts: 14605; Member since: Dec 19, 2008

sniggly.. i think we need to talk about some punchy anger issues.. lolol

23. snowgator

Posts: 3614; Member since: Jan 19, 2011

Nope.... nothing wrong here....

37. chrischau1308

Posts: 53; Member since: Feb 28, 2012

Your post is awesome.

40. jove39

Posts: 2140; Member since: Oct 18, 2011

Ever considered writing a book?

44. DigitalBoy05

Posts: 275; Member since: Jun 04, 2011

i almost cried a lil at how awesome that was.

45. jmoita2

Posts: 930; Member since: Dec 23, 2011

Dude, you can write!!! A+

61. ilia1986 unregistered

Awesome! :) Yeah Steve ball-less-mer is one of the worst CEOs ever. However Microsoft is still Microsoft. It has enough cash to always try something new if the old one fails.

9. Penny

Posts: 1844; Member since: Feb 04, 2011

I second networkdood, not sure what to think about this. I think Microsoft is excellent at what they do and I'm sure they can make a great product, but at the same time, other manufacturers have be very irked by this. Microsoft has a huge advantage over them because they can A) better integrate the OS with their own hardware and B) enjoy a reduced manufacturing cost by saving on the OS licensing. I just hope it doesn't turn other manufacturers away.

24. remixfa

Posts: 14605; Member since: Dec 19, 2008

OK.. explain to me MS's upper hand in this. The only hand they are gonna get is from branding not from hardware. MS is going to use the same hardware as everyone else. Intel processors and the like. Its still a windows product. There is no "secret code" they are going to give themselves and deny everyone else. That has never happened and never will. I am talking specifically of Windows, not RT. Though I doubt RT will have any real "favorites" either other than Nokia. At best its a "nexus" style product. Self branded and guaranteeing certain updates. At worst, its exactly the same as everyone else, just with an MS logo on it instead of Dell/Asus/Sammy People get up in arms over nothing.

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