Microsoft's Myerson says the company will unveil new premium Lumia handsets powered by Windows 10

Microsoft's Myerson says the company will unveil new premium Lumia handsets powered by Windows 10
Terry Myerson, Executive Vice President of the Windows and Devices Group at Microsoft, spoke at the Worldwide Partner Conference earlier today and confirmed that there will be premium Lumia models rolling out soon. This dovetails perfectly with comments made last week when Microsoft announced a huge $7.6 billion write off related to the purchase of Nokia Devices and Services. At the time, the company said that it would focus on value-priced models, phones for the enterprise, and high-end phones for specs-centric smartphone fans.

Microsoft is said to be working on at least two high-end models, the Nokia Lumia 940 and Nokia Lumia 940 XL. Yesterday, we passed along speculation that the two handsets will be made with polycarbonate, and be will priced higher than other competing premium models. Both phones are rumored to contain specs in line with current top-shelf phones. The Lumia 940 could feature a 5.2-inch screen, a Snapdragon 808 chipset, 3GB of RAM and a 20MP PureView rear camera. The Lumia 940 XL is expected to carry a 5.7-inch display and the Snapdragon 810 chipset. It also should come with 3GB of RAM and a 20MP PureView snapper on back.


Whatever Microsoft plans to roll out in the short term could be revealed in Berlin at September's IFA show. With all of the time and expense used to make Windows 10 Mobile a reality, Microsoft will probably be willing to give its revised mobile platform some time to see if it can gain some traction against iOS and Android.

source: WMPoweruser

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18 Comments

1. valapsp

Posts: 565; Member since: Aug 12, 2011

all of a sudden September seems too far away.

2. Ruturaj

Posts: 1484; Member since: Oct 16, 2014

Microsoft should have stuck to intel processor this year, Qualcomm 810 is no good. Microsoft should launch surface phone, it would sell better just on name.

7. cdgoin

Posts: 614; Member since: Jul 28, 2010

That would require forethought, and clarity of best business practices on MS part. They should do one REALLY good and one low end.. and sell them at ALL carriers.. and advertise the crap out of them. Having their ONE good phone live or die by ONE carrier. Is whats killing them. What good is it to have a great phone on a carrier that only covers 20% of the market at best, or even one like Verizon that has 40%.. thats 80-60% of the market you miss completely. ALL or nothing.. and a TOP TOP of the line phone that carries the Surface look and they would have a winner. IF they come out on only one carrier with the good phone, and a few with the ok phone and one with the top of the line phone.. they are done. I say this as I have had NOTHING but Windows Phone since WIndows Mobile 5.0 I want them to succeed.. but every single launch has been a utter failure due to a fragmented approach. Look at the Dell Venue Pro. best phone at launch for WP7 where was it sold.. NO WHERE.. only buried on Dells website. NO carrier had it in the WORLD.. US and Tmobile had variants here, but you had t know it existed, Not even A&TT or Tmobiles website carried it. Tmobile HTC One M8 and Lumia 640, BOTH only sold at Tmobile website NOT at store.. and they wonder why they are failing.. this is thier LAST chance.. and they need to make a big deal and advertise BEFORE launch day, at all carriers, and make it a "big deal" even if they have to pay for "fake" guerilla marketing. Soft launching WM10 will be a death sentence to it.

10. Niva.

Posts: 440; Member since: Jan 05, 2015

Well, they get their advice from the same "people" who advise Motorola into doing exclusive deals with Verizon. MS phones should be available to all carriers and come unlocked.

13. sgodsell

Posts: 7433; Member since: Mar 16, 2013

Ruturaj, and codgoin clearly you two do not have a forethought or insight into why Microsoft is not using an Intel processor for a surface phone or new Windows 10 Mobile phone. Microsoft's current WP app ecosystem would not run on x86 hardware. If you ever developed any app then you would have known this. Remember the vast majority of WP apps are compiled and optimized for Qualcomm ARM hardware. See Android can use such things because its platform and app ecosystem is device agnostic. Microsoft is trying to bring a device agnostic ecosystem to Windows 10 with its Universal apps. However this takes time to develop and make apps that run on x86 and ARM based hardware. Apple is trying to do the same with their Apple Swift language and runtime. So to sum it up if Microsoft did make a surface phone with an Intel processor, then there would be next to no apps that would currently run on that surface phone. Other than some legacy apps. But most legacy apps are not optimized or will take advantage of a touch screen.

18. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

'use' such things....hilarious. No, you make a universal app, even in win8, and it runs on all platforms.

3. jellmoo

Posts: 2620; Member since: Oct 31, 2011

I honestly can't believe that their strategy will be to price their flagships higher than the competition.

4. Penny

Posts: 1859; Member since: Feb 04, 2011

They're going to market these as little computers, not advanced phones. From that perspective, it makes sense. Besides, your disbelief stems more from societal perception than it does from an objective assessment of value. Why would I say that a device should necessarily be priced lower than competitors if it has the potential to be more capable? Should my Lexus cost less than my Toyota because Toyota is more popular? Or should I make sure the Lexus is priced higher because it simply offers more, and that's the perception I'm trying to convey?

5. noler

Posts: 326; Member since: Aug 19, 2013

Well, this is just a rumor but if it will better like the surface 3 pro is better than others tablets, why not.

6. tigermcm

Posts: 861; Member since: Sep 02, 2009

*yawn* iPhone prices.........

12. hound.master

Posts: 1044; Member since: Feb 27, 2015

I honestly do believe it cause that's what makes a phone flagship in reality. Honestly why iPhone is a flagship rather than price?

16. holydemon6

Posts: 19; Member since: Jun 30, 2015

Making a product seem "exclusive" seems to work. Apple did it, and now Samsung does it

8. cdgoin

Posts: 614; Member since: Jul 28, 2010

They should do one REALLY good and one low end.. and sell them at ALL carriers.. and advertise the crap out of them. Pay the carriers to carry them, BUY the displays and install them. Have HUGE displays at Best Buy. Go BIG MS or GO HOME !! Having their ONE good phone live or die by ONE carrier. Is whats killing them. What good is it to have a great phone on a carrier that only covers 20% of the market at best, or even one like Verizon that has 40%.. thats 80-60% of the market you miss completely. ALL or nothing.. and a TOP TOP of the line phone that carries the Surface look and they would have a winner. IF they come out on only one carrier with the good phone, and a few with the ok phone and one with the top of the line phone.. they are done. I say this as I have had NOTHING but Windows Phone since WIndows Mobile 5.0 I want them to succeed.. but every single launch has been a utter failure due to a fragmented approach. Look at the Dell Venue Pro. best phone at launch for WP7 where was it sold.. NO WHERE.. only buried on Dells website. NO carrier had it in the WORLD.. US and Tmobile had variants here, but you had t know it existed, Not even A&TT or Tmobiles website carried it. Tmobile HTC One M8 and Lumia 640, BOTH only sold at Tmobile website NOT at store.. and they wonder why they are failing.. this is thier LAST chance.. and they need to make a big deal and advertise BEFORE launch day, at all carriers, and make it a "big deal" a "Must Have", or at least a "Must see", then places for people to see it and touch it and play with it. Even if they have to pay for "fake" guerilla marketing. Soft launching WM10 will be a death sentence to it.

9. sip1995

Posts: 1771; Member since: Feb 07, 2014

What a loooong comment....

11. hound.master

Posts: 1044; Member since: Feb 27, 2015

By"be will priced"you mean will be? Come on read what you write.

14. kach22

Posts: 153; Member since: Nov 04, 2011

DOA. Now I know what it means.

15. zorkor

Posts: 2; Member since: Aug 02, 2014

Priced higher than the competition? Thats suicide. Atleast it should be similarly priced as i have seen people when given a choice, will go with the current top model if the price is same. MS should reconsider that.

17. apamau

Posts: 13; Member since: Jun 29, 2014

simple question : Premium means 20MP or 41MP ? That's the only thing that set all the phone apart.

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