Microsoft to drop Windows Phone and Nokia brands

Microsoft to drop Windows Phone and Nokia brands
A leaked confidential document reveals that Microsoft is slowly weaning itself off of the Nokia name, and will stop using it on handsets following the Nokia Lumia 730 and Nokia Lumia 830 models. Future devices will most likely be called Microsoft Lumia phones. In addition, Windows Phone handsets are being referred to as Windows, most likely to help smooth the way for the unified Windows experience that Microsoft has long been talking about.

The internal document reveals that Microsoft will start shying away from placing the Windows Phone logo next to new Microsoft handsets in promotional material and ads, and instead will use the regular Windows logo. Regional sites have already started redirecting visitors to Microsoft owned sites.

The leaked document makes a reference to dropping the Nokia name from product references during the upcoming holiday campaign.

source: GeekonGadgets via Engadgets



2. hurrycanger

Posts: 1773; Member since: Dec 01, 2013

I don't like the name Microsoft put on my phone. But that doesn't really matter. If MS keeps making good hardware to keep up with what Nokia has been known for and keeps improving WP to compete, it will be all good.

6. ThePython

Posts: 902; Member since: May 08, 2013

Such a shame.

15. fiebor

Posts: 25; Member since: Oct 26, 2011

There is no way it will sell well, without the nokia brand, microsoft should think twice.

17. Arthurhkt

Posts: 727; Member since: Apr 19, 2012

Hm...... I don't think it is a good move Microsoft, as globally people more recognized the Nokia Brand much much more than the your "Microsoft Mobile". Most of the time, people around me that supporting Windows Phone is just simply because of the Nokia name. By removing the Nokia brand Microsoft are basically killing them self... Well that my personal opinion thou.....

99. jedpatrickdatu

Posts: 169; Member since: Jan 24, 2013

It's not like Nokia has a good reputation anymore. Here in the Philippines, Nokia is considered outdated and everyone buys Android phones, especially Samsungs. When I talk about Nokias and Lumias with people, someone will often mention, "isn't Nokia dead?" Perhaps "Microsoft Lumia" will make people curious to what Microsoft can do.

112. Ashoaib

Posts: 3309; Member since: Nov 15, 2013

absolutely correct... I experienced the same thing, whenever I say anything about nokia people say who buy nokia? I dont want or like feature phone... some people even dont know nokia manufacture touch screen phones as well

19. gigaraga

Posts: 1454; Member since: Mar 29, 2013

Nice. No more Nokia-named phones anymore?

21. Pattyface

Posts: 1658; Member since: Aug 20, 2014

If they can keep the hardware hot like Nokia had then I'm fine with the name and even like the name. I loved the Nokia name but have no ties to which brand I buy as long as it catches my attention and I like it at that moment. It's Microsoft that needs to impress me, if they do then I'll buy a Lumia phone

22. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I wonder there will actually be a day where you buy a WP phone before it goes EOL.

23. Pattyface

Posts: 1658; Member since: Aug 20, 2014

I wonder if there is a day that you type a correct sentence. Me as a tech fan will never limit myself to the possibility of one platform. If I like it I'll buy it. I'm also not limited to one two or even three phones per year. I want to try them all and despise fanboys of one platform like yourself.

83. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Ever since you come into this forum you always ask other people to buy wp phone. After a year you are still asking people to buy while you buy a more established Android platform. Such hypocrite.

100. Pattyface

Posts: 1658; Member since: Aug 20, 2014

Show me where I ask anyone to buy a Windows phone dude.. I am waiting for your reply

103. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I just stating the fact be it Pattyface or BillGates. Paying lips service in every WP article is not supporting it. I just find your behaviour to be a hypocrite and pointed it out as such.

107. Pattyface

Posts: 1658; Member since: Aug 20, 2014

First off I wish I were Bill Gates as he has much more money than you or I and certainly more intelligent than both of us. I would say that seeing how you find your way into every Microsoft article and spew broken sentences full of hate it's you that is pathetic.

28. meanestgenius

Posts: 22490; Member since: May 28, 2014

Good GOD, dude! You just DON'T STOP trolling Windows Phone articles! Don't you have anything better to do with your time?

84. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I just say it like I meant it. If you don't like it that your business. If I want to ask others to support wp I would buy one for myself first period.

90. meanestgenius

Posts: 22490; Member since: May 28, 2014

I do own a WP, therefore I support the platform. You're just a troll that offers nothing of substance. You troll each and every WP article. Get a life already, dude.

104. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

To you WP fans I am a troll. But what have I said that is not factual. WP could be a great platform and I will gladly support it but so far that had not happened and the chances of that happening is going slim. I always support the more establish platform by choice. Anyway, meanestgenius have fun with your WP phone as least you walk the talk.

110. meanestgenius

Posts: 22490; Member since: May 28, 2014

You're not just a troll to WP fans, you're a troll to EVERYONE. What you do is trolling, plain and simple. Why continue to post on articles where you CLEARLY do not like the product?

24. Adrian38

Posts: 142; Member since: Nov 05, 2012

Awesome :)

25. Damo579

Posts: 266; Member since: May 18, 2013

Nokia will have phones in 2016, when they are allowed to according to the agreement.

26. AndyYan

Posts: 84; Member since: Feb 10, 2014

I don't know who would still buy these WP phones if these don't have NOKIA logos on them, at least in China. The biggest factor that kept WP alive in China is the lingering fame and assumed durability of NOKIA, and when NOKIA is wiped out of the front panel, the mass will consider "Microsoft Mobile" from scratch (even if they know it's derived from Nokia) and market share will sure go down. Oh well, I'll save up a bit to grab a Lumia 800/620 before WP quits China.

29. Federated

Posts: 263; Member since: Mar 06, 2010

So long.... :"(

32. meanestgenius

Posts: 22490; Member since: May 28, 2014

Not sure if I agree with the removal of the Nokia name off of their Lumia smartphones. Nokia's name still carries a lot of weight in the industry and their are still those that buy Lumias due to the Nokia name. It will be interesting to see how well the Lumia brand fares without the Nokia name on it. That being said, I agree with the move to unify their products under one name. This will indeed help Microsoft push their own brand and sell products through brand recognition. Trolls and MS detractors can say what they will, but products with the Microsoft name do indeed still sell.

33. Alex123

Posts: 241; Member since: Oct 17, 2012

Microsoft is so bad. What did you do with Symbian? Do you want to force those users to use WP? You are so bad in the world. I am using Nokia 808 and Nokia Lumia 925 but keep in kind that I got them because they are Nokia products.

93. Smarter

Posts: 60; Member since: Jul 18, 2014

Microsoft and USA did it very well. Firstly they refused competitition of Symbian, Meego and Nokia. MS used the time with Nokia for evolution of their own OS. Now MS’OS is fully under control of american inteligence services. One OS for smartphones, tablets, notebooks etc. means that Android fall down to 50%, Windows will have 40%, iOS 5% and BB under 0.1%. That is the end of BlackBerry.

39. rkoforever90

Posts: 476; Member since: Dec 03, 2011

i have lumia 620 nothing to complain or winge considering the price i paid for it.

42. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Microsoft often seems to have some sort of terminal corporate brain damage. So I understand removing the Nokia brand. After the acquisition of a division of Nokia, Microsoft shouldn't keep using the brand of the still existing company. But Lumia? Lumia means prostitute in Spanish, one of the most widely used languages in the world. It just opens up Microsoft to all sorts of bad jokes, especially whenever they offer a new inexpensive low end phone: Q: What's your daily driver? A: I really like the cheap whore that I just bought from Microsoft.

59. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Lumia also means "Beauty created by light" , In Finland " Snow. The name is great sounding, its been around for yeats now, get over it. Nokia didn't just pick that name with research. Read.

67. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Because the hundreds of millions of Spanish speaking people who already know "lumia = prostitute" will read that article before seeing a phone called "lumia"? You are a hard working W (formerly WP) shill, but not very bright. Kinda ironic with that lumia-light thing you mentioned and all.

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.