Lenovo is not chasing Apple or Samsung with the Moto Z line as it keeps its goals realistic

Lenovo is not chasing Apple or Samsung with the Moto Z line as it keeps its goals realistic
Sometimes, manufacturers get caught up in unrealistic goals. As a result, a phone that might appear to be a failure could have been considered a major success had the manufacturer been more realistic about its expectations. And vice versa. Take the Moto Z line. There is the Moto Z Force, Moto Z and Moto Z Play. In the U.S., the Droid version of the phones are Verizon exclusives with the Droid brand added to the end of each name (for example, Moto Z Force Droid, Moto Z Droid and Moto Z Play Droid).

These are thin phones. The Moto Z is just 5.19mm thin. They have superb battery life. While the Moto Z Force has a 3500mAh battery stuffed inside, it is the Moto Z Play that is the battery life champ among the three. And with Turbo Charging, all three models take just minutes to provide users with enough juice for the rest of the day. All of the Moto Z handsets have the pins on the back of each phone allowing them to be attached to the Moto Mods modular accessories such as the InstaShare projector, Incipio OFFGRID power pack, JBL SoundBoost speaker, Hasselblad True Zoom camera and more. The Moto Z Force sports the second-generation Shattershield screen. Combining this with the P2i nano-coating, the top-of-the-line unit can fall without the screen cracking and survive a rain storm or a spill without damaging the device.

Lenovo has been realistic about the Moto Z line. David Roman, Senior Vice President and Chief Marketing Officer of the company, says that it had no plans for beating out Apple or Samsung with the Moto Z models. Launched last summer, the executive says that if the the three handsets can capture even a small fraction of the smartphone market, Lenovo would call it a success.


And Lenovo could be prepping a new Moto Z (2017). We recently caught a new version of the phone on Geekbench powered by the Snapdragon 835 chipset, carrying 4GB of RAM and Android 7.1.1.


source: BusinessInsider

FEATURED VIDEO

7 Comments

1. Zylam

Posts: 1817; Member since: Oct 20, 2010

Where did the Moto X go?

7. MK10R

Posts: 9; Member since: Apr 09, 2013

Just like Sony did with their Z series, now became X series... And now Motorola with their X. Sorry, IE user..lol

2. Punchy506

Posts: 129; Member since: Jan 10, 2016

Just got the January security patch and bugfix update on my Moto Z Droid, too.

4. JC557

Posts: 1919; Member since: Dec 07, 2011

Yup, got the download yesterday and it fixed the low notification volume issue and seems to be better on battery life as well.

3. KingSam

Posts: 1449; Member since: Mar 13, 2016

S this must be the 2017 model and not a oneplus 3T scenario. But with the Sd835 delays the wait will be long

5. JC557

Posts: 1919; Member since: Dec 07, 2011

Motorola/ Lenovo should stick to what made Motorola great which is tough design and great signal and call qualities which quite a few OEMs lack (people who hold real jobs require voice calling).

6. SupermanayrB

Posts: 1188; Member since: Mar 20, 2012

Lenovo is not chasing Apple or Samsung because they know they can't. That stopped in 4Q 2012 with launch of the DROID Razr Maxx HD. After that phone none of their devices stood up against the major competition & that's why they lost me as a consumer.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.