Legere: T-Mobile is on fire

Legere: T-Mobile is on fire
T-Mobile CEO John Legere continues to be the Pied Piper of wireless. With his casual attire, longish hair style, and wit, he offers quite a contrast to the executives running the other carriers, which is probably why he likes to go after them verbally. Thanks to Legere and his consumer friendly Uncarrier initatives, T-Mobile has become the "cool" carrier choice, even amongst the kids whose parents pay for their cell bills.

It would be one thing if Legere wasn't delivering results. Most boards, comprised of corporate oldtimers, would never put up with his schtick, much less understand it. But even the most conservative board member at T-Mobile cannot complain about the numbers being racked up by John Legere. On Friday, he said that in August, T-Mobile had the best month ever for adding net postpaid accounts. That figure came in at 552,000. Adding the 208,000 net new prepaid additions, T-Mobile overall added 760,000 net new accounts last month. That compares with a total of 672,000 net postpaid additions for the entire third quarter of 2013.

Legere says that 80% of T-Mobile customers are using its contract-free Simple Choice plans, a figure he sees rising to as high as 90% by the end of the year. Overall, he sees further growth ahead for T-Mobile, and would like to steal away another 5% in market share. The executive also said that he is flattered by the number of other companies that have expressed an interest in buying T-Mobile. Sprint recently pulled away after rumors of a merger between the two percolated for more than 6 months. French telecom Iliad, often compared to T-Mobile in its home country, made a $15 billion bid for 56% of Legere's firm, a bid rejected for being too low. Dish Network is now rumored to be talking with T-Mobile, and Legere expects even more companies to show an interest in the mobile operator. He sees T-Mobile joining up with another company as a partner, or as an acquisition target, in order to scale up. But there is no rush. "We're playing from a position of strength," Legere says.

source: FierceWireless

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21 Comments

1. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Well, I don't think he called the fire brigade before making that statement.

2. shamatuu

Posts: 159; Member since: Nov 02, 2011

I was really disappointed with the announcement.

3. The_Innovation

Posts: 648; Member since: Jul 18, 2012

Given the corporate greed which has swallowed the entire country, it is amazing to witness this. The man is single handily making a change across all carriers. Kudos to you Mr. Legere.

9. NexusX

Posts: 613; Member since: May 16, 2013

it's obvious what this guy is trying to do. undercut the competition, steal subscribers then put the company up for sale. once tmobile gets sold, legere unloads his shares and leave with a big fat bonus. the corporate world has always been the same. it's all about profit and stock prices. i doubt tmobile is any different.

10. james1

Posts: 97; Member since: Mar 16, 2013

If he was trying to sell T-Mobile he wouldn't care a bit about the customers, he would have left T-Mobile the way it was in 2011... No MetroPCs purchase, no 1900mghz refarm, no 700mghz spectrum, and for sure no FASTEST LTE in America. Don't make conclusions based on unsupported theories. Oh and he would have also agreed to lliad offer it that was his intention.

11. Gemmol

Posts: 793; Member since: Nov 09, 2011

you do not understand what he said, by doing all the things he doing now and then sell it, he would get a bigger bonus than what he would of had if he had sold it in 2011......by making the company a better value, it would sell higher.......all i am saying think before you attack people, I am not saying what he said is right, but thats the point he was making

13. The_Innovation

Posts: 648; Member since: Jul 18, 2012

Even if that were true, doesn't change the fact that it got all the carriers up and running to make more pro-customer changes. Overall, he will leave a good mark on the industry. That's if he even does what NexusX is assuming.

12. The_Innovation

Posts: 648; Member since: Jul 18, 2012

I see what you're saying, but wouldn't he already do this, when he had some great offers? Just saying... Give the man a chance.

17. TheMoltenD

Posts: 109; Member since: Jul 13, 2014

DT controls T-Mobile, T-Mobile does not own itself.

4. Not_Amused321

Posts: 66; Member since: Jan 06, 2013

Disappointed with uncarrier 7.0?

5. bucky

Posts: 3795; Member since: Sep 30, 2009

Thanks to Legere and his consumer friendly Uncarrier initatives, T-Mobile has become the "cool" carrier choice, even amongst the kids whose parents pay for their cell bills. Art, do you agree?

6. fwinst

Posts: 64; Member since: May 08, 2010

T-Mob might be cutting edge on offerings. They might even be the "cool" choice. However, their coverage around my area is horrible. I've found that their coverage map is wildly inaccurate in my, and some other areas I've traveled in and through. And, they have the worst 4G coverage of the top carriers in the U.S.. I like their moxie. However, they need to improve their coverage before I'd seriously consider them.

7. QWIKSTRIKE

Posts: 1461; Member since: Mar 09, 2010

Smoke and mirrors.... A small coverage foot print and cheap prices works wonders.... A family member had Mobile and for not always have blazing speeds, or even coverage. Of you stay inside the coverage bubble you are fine outside of that bubble you have no signal.... Fast speed's, cheap prices matter most go for it. Pick your poison wisely.

8. mcoomes

Posts: 56; Member since: Aug 12, 2014

Disclaimer: I have been with T-Mob for ~2 years, coming from VZW, but living in the greater Seattle area. T-Mob coverage is very likely NOT as expansive as ATT&T or VZW. What many of you posters don't include in your assessment though, is that the vast majority of Americans live in densely populated areas, and therefore receive adequate coverage. I wasn't sure about leaving VZW due to coverage concerns, but when I separated the emotional "Oh, but what about the reduced coverage" thought from the analytical "yes, but 99% of your life is in an urban center", the practical beat the emotional. That said, I love Mr. Legere's approach. I'll take a "less is more" deal anytime, and suffer the lost coverage when I drive across eastern Montana every couple of years.

14. mfungah

Posts: 2; Member since: Dec 11, 2013

Did you just reference the show Silicon Valley?

15. mike2959

Posts: 697; Member since: Oct 08, 2011

Footprint is what counts, not population count. TMO coverage is horrible, layer their coverage maps on top of at&t or Verizon. It's a joke. There's a reason why people pay more. It's service, always have and always will.

16. cfprelude

Posts: 140; Member since: Oct 27, 2011

Smarter business model to cover lots of people in a smaller footprint (why they can keep their prices lower and market to the populations in denser areas)...

18. JMartin22

Posts: 2388; Member since: Apr 30, 2013

Maybe I'll consider jumping from AT&T to these guys in a year from now when their coverage improves. They're supposed to have LTE here in Chicago, but the coverage and speed is shoddy at best. Compared to my AT&T network running on HSPA+ (can't get LTE due to the G900F Galaxy S5 not having the right bands)

20. atrain2324

Posts: 3; Member since: Dec 23, 2012

They do have LTE in Chicago. I have an unlocked Moto X on TMo and I pull 40 down, 8 up in my home area in the suburbs. Where I work, I still manage 15-17 down and 4-5 up (when I was on Sprint, I was pulling slower than 512k DSL there). In the city, I average around 25 down, 6 up, although in Chinatown, I fell back to HSPA+, which is better than when I was on Sprint, I'd get nothing and my parents have AT&T and they fall back to EDGE.

19. theguy2345

Posts: 1216; Member since: Jun 24, 2014

Kids don't think t-mo is the cool carrier. It is Verizon. And the one thing I really hate about tmo is their abysmal support of WP. My phone never got an update after amber thanks to tmo

21. EnigmaticPsychotic

Posts: 70; Member since: Nov 26, 2013

Keep up good work, guys.

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