Leap Wireless may look towards offering smartphones to boost sales
After posting a wider-than-expected quarterly loss, Leap Wireless may look outside of its usual mix of feature phones to boost sales in a market that continues to be fierce. To make things even worse, they've already been active in seeking a buyer for the company that's failing to keep up to the competition. One area they plan on pursuing in boosting customer levels seems to lay in the market of smartphones – something that some of its rivals have been doing; like Boost Mobile. Although there is still no concrete information surrounding the potential of diving into this market, the prepaid wireless carrier has hinted their intentions to launch a BlackBerry device from RIM and also a smartphone running Google's Android platform. It'll definitely be interesting to see how things pan out and if there will most likely be some new plan offered by them with the advent of these devices. Boost Mobile already carries the BlackBerry Curve in its lineup and requires a slightly higher plan for owners to use. Still, it doesn't compare to the costly ownership that postpaid customers pay for their smartphones.
via FierceWireless
via FierceWireless
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