LG considering removing the 'Optimus' brand from its high-end models?

LG considering removing the 'Optimus' brand from its high-end models?
A published report on Monday says that Korean OEM LG is considering removing the Optimus name from its high-end models. But that doesn't mean that the name will be gone from LG phones forever. According to the report, the Optimus title will be moved down to the low to mid-range models and a new brand will encompass LG's high-end smartphones. No question that this will be confusing at first, but the introduction of a new brand could generate some excitement for LG.

While the LG Optimus G and the LG Optimus G Pro did well for the manufacturer, the most talked about LG phone in years did not have the Optimus brand, nor did it have the LG name. The Google Nexus 4, built by LG, received high praise after launching last year. In fact, it topped our list of 2012's best smartphones. At one point, LG probably could have sold every unit it could build.

Last month, word leaked out from Korea that LG was going to use a common design language for all of its hardware, and not just for mobile devices. Considering the number of different products that LG makes, that sounds intriguing, but at the same time a bit daunting. Does that mean all of LG's products like washer/dryers and refrigerators will have a common design to an LG smartphone? Does this have anything to do with the rumored new high-end brand coming? Hopefully, LG will respond to this new report and we will have a better idea of what is being planned.

Thanks Anonymous Tipster!

source: Chosun.Biz (translated) via AndroidCommunity



1. Erthling

Posts: 17; Member since: Oct 08, 2012

At least they're not milking the name like the Galaxy brand... As someone said before, All samsung phones look the same and it lowers the value of their high end models to the middle/lower phones.

9. umadden

Posts: 90; Member since: Apr 14, 2013

you just went full retard

11. phil2n

Posts: 519; Member since: Apr 30, 2012

They will name it.. LG Constellation

18. ardent1

Posts: 2000; Member since: Apr 16, 2011

unmadden's comment is a good example of full retard personified.

2. FlushGordon unregistered

I've had the Nexus 4 and it is definitely the worst POS I have ever owned in a while...the glass back coating just cracked spontaneously and it was giving me a battery life that is way worse than an HTC ONE x. I'm glad I sold it

3. istitch

Posts: 181; Member since: Mar 19, 2013

Maybe it's gonna call Sentinel, or Megatron,

14. CanYouSeeTheLight

Posts: 1122; Member since: Jul 05, 2012

LG Sentinel actually sounds really good.

15. roldefol

Posts: 4744; Member since: Jan 28, 2011

I don't care what they call it, they just need to own their flagships. Here on Verizon LG hasn't been able to get a single Optimus-branded phone out. Still a slave to the carrier and its exclusive brands.

4. abcdefgh

Posts: 471; Member since: Mar 29, 2013

lg "smartdroid" i suggest

6. Kurai unregistered


5. dan86

Posts: 298; Member since: Mar 17, 2012

I hope don't go for fruits.

7. abcdefgh

Posts: 471; Member since: Mar 29, 2013

"lg ghanta"sounds cool

8. MCrapp

Posts: 318; Member since: Apr 07, 2013

They inspired by Samsung so LG Galactica sounds good!

10. lallolu

Posts: 732; Member since: Sep 18, 2012

Do they want to go for the "One" name. It seems to be getting popular among manufacturers nowadays... HTC One, Xbox One and another ONE I do not remember.

16. roldefol

Posts: 4744; Member since: Jan 28, 2011

Purina ONE?

20. lallolu

Posts: 732; Member since: Sep 18, 2012

lol. Nice one. I meant Alcatel One though.

12. OpTiMuS_BlAcK

Posts: 418; Member since: May 04, 2012

I wonder what it'll be...

13. Fantazma

Posts: 6; Member since: May 27, 2012

they'll call it LG OMEGA..

17. WakaFlakaD

Posts: 576; Member since: Apr 30, 2011

Yes please. I always find it confusing

19. justsayit

Posts: 256; Member since: May 09, 2013

i hope new flagship comming soon

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