LG Mobile reports quarterly losses due to G5 marketing, expects sales growth
LG hopes its investment in marketing the LG G5 will pay off in the second quarter.Still, the LG G5 had only started hitting retail shelves by the time the first quarter was through, which means its influence on LG's sales is yet to be established. With an adequate investment in marketing behind it, the modular smartphone could motivate growth during the second quarter. Looking ahead, LG anticipates a global expansion of G5 sales and better budget model performance. As smartphone demand slows down, price competition among vendors will get even more intense, so the company is preparing a "cost-competitive value chain" to respond.
source: LG (.PDF) via The Verge