Kantar's data shows worldwide decline in iOS market share during Q4, Android and Windows Phone gain
In the U.S., Android made it over the 50% mark, rising to 50.6% from 46.2%. Apple's iOS suffered a fairly large drop stateside, with a market share that declined from 49.7% to 43.9%. The combination allowed Android to leap frog over its major rival for the top spot in the U.S. But it wasn't only the states where iOS lost share. In Italy, Apple's mobile OS saw its share of the smartphone market crash from 23.1% to 12.8% with Android having nearly a corresponding rise. In five major European countries, iOS saw its market share decline from 23.7% to 18.5% while Android's share increased from 62.9% to 68.6%.
Windows Phone showed momentum in the quarter. In Europe, Microsoft's mobile OS had 10.3% of the market, up from 5.6% a year ago. In the U.K., the figures showed Windows Phone with an 11.3% slice of the market at the end of 2013, up from 5.9% during the same time in 2012. And in the U.S., the platform took its 2.4% market share at the end of the fourth quarter of 2012, and ran it up to 4.3% at the end of the fourth quarter in 2013.