Kantar's data shows worldwide decline in iOS market share during Q4, Android and Windows Phone gain

Kantar's data shows worldwide decline in iOS market share during Q4, Android and Windows Phone gain
The fourth quarter market share numbers from Kantar are out, and the whooshing sound you hear is BlackBerry circling the drain. The period from October through December included the failure of the Canadian manufacturer to complete the $9 a share privatization bid from its largest stockholder. As a result, BlackBerry had to settle for $1 billion in capital and the replacement of CEO Thorsten Heins with turnaround expert John Chen. In the fourth quarter in the U.S., Kanter shows BlackBerry losing 55% of its market share from the same period in 2012. BlackBerry finished the year with a .4% slice of the U.S. smartphone market, down from the prior year's .9%.

Even in regions where BlackBerry had a fairly good share of the smartphone market, things collapsed during the final three months of the year. In  Latin America, where BlackBerry controlled 10.3% of the smartphone market at the end of 2012, the company saw a huge decline to 2.8% at the end of 2013. Incidentally, Android had a monumental quarter in that very area, as Google's open source OS finished the period with an amazing 83.5% of the market compared with 61.6% the year before.

In the U.S., Android made it over the 50% mark, rising to 50.6% from 46.2%. Apple's iOS suffered a fairly large drop stateside, with a market share that declined from 49.7% to 43.9%. The combination allowed Android to leap frog over its major rival for the top spot in the U.S. But it wasn't only the states where iOS lost share. In Italy, Apple's mobile OS saw its share of the smartphone market crash from 23.1% to 12.8% with Android having nearly a corresponding rise. In five major European countries, iOS saw its market share decline from 23.7% to 18.5% while Android's share increased from 62.9% to 68.6%.

Windows Phone showed momentum in the quarter. In Europe, Microsoft's mobile OS had 10.3% of the market, up from 5.6% a year ago. In the U.K., the figures showed Windows Phone with an 11.3% slice of the market at the end of 2013, up from 5.9% during the same time in 2012. And in the U.S., the platform took its 2.4% market share at the end of the fourth quarter of 2012, and ran it up to 4.3% at the end of the fourth quarter in 2013.

via: WMPoweruser



1. Commentator

Posts: 3723; Member since: Aug 16, 2011

Highest Blackberry percentage is Great Britain at 3.2%... how are they still even around?

4. appleDOESNT.com

Posts: 456; Member since: Nov 19, 2011

America was always Apples bread and butter. The truth is, Apple just don't got it no more. They only had it a few years anyways, time to move along, move along. Oh, everyone IS moving on it appears

21. remtothemax

Posts: 260; Member since: May 02, 2012

...clearly you never took a statistics class. let's take a theoretical pub in some small neighborhood in london before mcdonalds. let's say that all the local residents visit this pub regularly throughout the week to eat, drink alcohol, and socialize. let's say the number of people is seventeen regulars. then mcdonalds comes. this attracts a huge number of people. every week, one thousand people are regulars. throughout all of this, the seventeen regulars to the pub do not change. in fact, due to population growth, three new regulars started coming to the pub. clearly the pub has lost market share. at the beginning it had 100% of the market. at the end, they only have a blackberry-esque 2%. even though the number of pub-goers increased by three people, by your logic we can conclude that it appears everyone is moving on from the pub? would you care to explain that?

23. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Nailed it. +1

29. raunak

Posts: 507; Member since: Oct 12, 2011

You're talking about one mcdonalds attracting thousands or the whole chain?

32. Sauce unregistered

BOOOOOM goes the dynamiiiiteeee!!! (☞゚ヮ゚)☞

33. RebelwithoutaClue unregistered

Android being McDonalds in this case? Junkfood for the masses ;)

36. IHatePhones

Posts: 99; Member since: Aug 12, 2009

Yeah, but the "pub" is tiny and isn't publicly traded so they have no numbers for marketshare, AND Android was never already HUGE like MCD and then just moved into the "neighborhood", this has been a long battle and the numbers show public demand changing. With Blackberry dying and its share up for grabs the whole market is in a bit of a chaotic period with companies trying different solutions to match BB's business apps/Email security/(former) reliability prowess. I have ZERO doubt it'll fluctuate again with new ideas and companies bought out and the "pub" will show better numbers.

37. IHatePhones

Posts: 99; Member since: Aug 12, 2009

My first paragraph was still theoretical and not using any real companies to replace with the pub I know that Apple IS traded. Kinda got caught up in the alternate universe there.

57. Jobayer

Posts: 167; Member since: Feb 22, 2013

remtothemax , as if -_- , I sure know statistic, and you sir gave me cancer.

40. darkkjedii

Posts: 31042; Member since: Feb 05, 2011

Do you ever listen, or just run off at the mouth? Apple has consistently said that their controlling as little as 1% of the market is fine, cause their business model is based on profit margin, not market share fool. They have roughly 12% market share, and roughly as much as 80% of the profits. Once again Einstein, 12% market share 80% profits, cause their business model isn't based on market share, it's based on profit margin. This is why apple doesn't compete in the low end, last years flagship is this years lower cost model. Please please please, do some research before you spout off at the mouth. Once again profit margin, not market share. Now go to the chalkboard and write that 500 times, or no play time for you.

43. RebelwithoutaClue unregistered

I agree on you that market share is nothing, profits says a lot more. But where do you see 80%? It says 56% for Apple. And Samsung 53%, which does compete in the low end.

47. darkkjedii

Posts: 31042; Member since: Feb 05, 2011

My bad rebel lol. My (roughly) was roughly off by 24% lol. I'd like to see the whole year profit vs just a qtr.

48. RebelwithoutaClue unregistered

lol too err is human ;) Can I have the 24% you were off?

49. darkkjedii

Posts: 31042; Member since: Feb 05, 2011

Exactly, that equates to billions man +1. And people wonder why I say apple and Samsung rule mobile tech, and the rest just fill in the pie.

56. jacko1977

Posts: 428; Member since: Feb 11, 2012

coz there rip off 1100 for a 64gb ish*t 5same pfft like hell galaxy is better value for money even with a 64gb sdcard

44. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Why are you proud of the corporation making more money off of you than the competition? They control less of the market but make most of the money means they're shafting someone (usually customers) pretty hard. But instead of asking for your money's worth you're more than willing to settle for less and then find excuses to defend that BS (5c is great because it's so colorful... Yea screw that).

46. darkkjedii

Posts: 31042; Member since: Feb 05, 2011

Ok dude let me check you rite here rite now, cuz all you do is attack apple and anyone who says something non anti. First of all IDGAFlyingF what apple, google, Samsung, moto, MS, Nokia or any other company does. I don't care how they make their money, or who the hell they make it from, as long as my wife, my son, and I like our purchase F all that other mess. You think I'm this sprung on apple fanboy, I assure you I'm not. If apple closed their doors today rite now, I simply move to second best, which is Samsung, if they close I go to third best (HTC). I don't give a F what you say about me, think about me, or post about me. I care about what myself and my family wants and likes. All this I settle for this and that crap, I settle for the smile it puts on my family's face, when they're satisfied with what they wanted. Capital F all that mess you're talking, worry about you and yours, and stay the F outta mine, and that's real. Now kindly go back to your useless pathetic hating of apple on PA, which accomplishes absolutely nothing. All I did was supply a link. I'll be proud when jr walks across the stage and gets his diploma, get lost.

51. philipL

Posts: 1; Member since: Jan 27, 2014

c'mon darkjd, finalflash was correct.. you just going off on him cos he checkmated you.. first of all, you didn't just put up links.. you started trashing others and defending apple by talking about profit margin first as apple's focus when this article is clearly talking only about market share.. then finalflash made a very valid point about apple's high profits provided by apple customers.. so.. its not about attacking apple but you blindly defending apple for whatever reason.. oh well.. it was bound to happen sooner or later.. denial.. the first stage of grief from apple losing to android

52. darkkjedii

Posts: 31042; Member since: Feb 05, 2011

I'm not concerned with what the article stated, that's not apples business model once again. I'm also not concerned about checkmates or any of that nonsense. Sell me what I want, and keep it pushin. I also don't give a damn about apple losing to android, I don't work for, own shares in or own either. Simply doesn't matter, mrs jedii and jedii jr do dude. I DO NOT live in PA, I live in an area called the real world. In the real world we worry about our family, not billion dollar tech giants who don't give a damn about us, only our money. Holla at me, when Sammy moto HTC apple, and others start giving out checks to their fanboys for buying phones, and when they give you shares for buying phones, and when the CEO's call you personally and thank you for buying a damn phone. Until then go to post #46 and do those last two words.

2. AfterShock

Posts: 4146; Member since: Nov 02, 2012

This ought to be entertaining.

3. AfterShock

Posts: 4146; Member since: Nov 02, 2012

This ought to be entertaining.

5. kevkyle

Posts: 104; Member since: Oct 21, 2012

What the h_ck!.....i thought android lost market share in the US last quarter? Or just grew minimally as against apple's... ...hhhhhmmmm Very Interesting - where are the android doomsayers?

6. mr.techdude

Posts: 571; Member since: Nov 19, 2012

Samsung lost market share in US not android as as whole

7. hurrycanger

Posts: 1761; Member since: Dec 01, 2013

Android and WP both gain thanks to the low end devices. WP has the Lumia 520/521 and currently the 525. Android has a bunch of cheap devices and we currently got the Moto G (pretty much the king of cheap phones for now). A lot of people buy cheap phones (sometimes as backup phones or just an extra toy), so it's not a big surprise that Android and WP are stepping up.

12. iLegend

Posts: 41; Member since: Jun 05, 2013

you are right....they should compare market share of flagship devices..then that will be a good comparison..!!!

17. remtothemax

Posts: 260; Member since: May 02, 2012

what would this actually prove? force of numbers is meaningless. it doesn't mean that it is a good or a bad device, just that people are using it. it would mean about as much as this comparison. it only says what people are doing, not why.

27. Commentator

Posts: 3723; Member since: Aug 16, 2011

Well, it would shed light on the effectiveness of their respective marketing, so that's something...

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