IFA 2014: here's what to expect from Samsung, Sony, Huawei, Microsoft, and Asus

In just a couple of days, geeks and journalists from all over the world will gather in Berlin for one of the year's largest tech events – the Internationale Funkausstellung, also known as IFA. As usual, it is going to be an event of massive proportions, and many of the top tech companies will take advantage of the hype by announcing their latest products. Here's a look at the gadgets that we're expecting to see there.


Excited about the newest range of Samsung printers? We aren't either. What we're actually looking forward to is the announcement of the Samsung Galaxy Note 4. The phone is going to be unveiled at an Unpacked event, which is scheduled for September 3, and it is going to be a beast, judging by all the Note 4 rumors. It won't be the sole star of the show, however, as Samsung is believed to be readying a number of other gadgets. 

Chances are that we'll see a new smartwatch at the Unpacked event, namely the rumored Samsung Gear Solo. Unlike previous Samsung Gear smartwatches, this particular model is expected to have a SIM card slot enabling it to make calls and connect to the internet. On the downside, it will probably be quite expensive for a gadget of this kind. Interestingly, we might also see a Google Glass rival called Gear Glass and an Oculus-Rift-inspired virtual reality accessory called Gear VR. There's a higher chance of seeing the latter since photos of the device have leaked already.


Sony has its IFA event scheduled for September 3, and at least two new smartphones are going to be announced there. These are the Sony Xperia Z3 and the Sony Xperia Z3 Compact, which we've been hearing rumors about for weeks. From the looks of it, the former will become the company's newest Android flagship smartphone, while the latter will be its "mini" version, offering similar specs and features, but in a smaller package. Also, we won't be surprised if Sony takes advantage of the occasion by announcing new wearable gadgets, possibly a smartwatch and/or a smart fitness tracker.

UPDATE: Sony is rumored to be ready with a new tablet, dubbed the Sony Xperia Z3 Tablet Compact. We are still not sure whether or not we should be expecting a "full-sized" Xperia Z3 Tablet. We should also mention that odd-looking Sony "selfie" phone with a rotating camera, which has been making the rounds. If the latter is indeed a real device and not just a quirky prototype, then there's a good chance of seeing it in person at IFA.

UPDATE #2: Judging by what is shown in Sony's IFA teaser video, we should be expecting the company to unveil at least three new devices, most likely the Xperia Z3, the Xperia Z3 Compact, and the Xperia Z3 Tablet Compact. As for the aforementioned "selfie phone", it is already official and isn't a phone at all.


There's something exciting that Microsoft has in stock for us – a new smartphone or two, it seems. Rumor has it that the company will announce the Nokia Lumia 730 and Nokia Lumia 830 on September 4. The former is said to be a low-cost model and taking good selfies could be its stand-out feature. Reportedly, the Lumia 730 will sport a 4.7-inch display with a resolution of 720 by 1280 pixels, a Snapdragon 400 SoC, 1GB of RAM, a 6.7MP rear and a 5MP front-facing camera. A dual-SIM model is also expected. As for the latter, the Nokia Lumia 830 is rumored to be an upper mid-range phone with a 13MP camera and a Snapdragon 800 SoC. Without a doubt, both Lumias will run Windows Phone 8.1.

UPDATE: According to Baidu – China's most popular search engine – the Lumia 730 will have dimensions of 134.7 x 68.5 mm (5.3 x 2.69 in), and have support for 4G LTE, Qi Wireless charging, microSD card expansion, and work with Nano SIMs. Judging from the FCC certificate of one of the device's model RM-1038, the 730 will also boast NFC support, and will be compatible with LTE networks operating on band 7.


Huawei is expected to introduce a new smartphone on September 4, and judging by the leaks, it is going to be worthy of rivaling the competition's high-ends. Allegedly, the handset will be known as the Huawei Ascend D3 (or D7) and will stand out with a premium, metal construction. 

It is said that Huawei's new phone will have a 6-inch screen with a resolution of 1440 by 2560 pixels (also known as QHD), 3GB of RAM, and a Kirin 920 octa-core system-on-chip. Its main camera will offer 13MP of resolution, the front-facing one will be a 5MP shooter, and 16GB of on-board storage will be present, according to what has been leaked so far. Interestingly, a trimmed-down version of the same phone, with a 1080 by 1920-pixel display and 2GB of RAM, is also rumored to be in the works. We should also mention that the back panel of the phone appears to have an opening where a sensor, presumably a fingerprint scanner, is speculated to reside. On the software side of things, we're expecting to see a heavily modified variant of Android 4.4 Kit Kat with Huawei's very own EMUI 3.0 user interface on top.

UPDATE: A yet-unannounced mid-range phone by Huawei has been caught in the wild. Photos of the handset, albeit in a protective case of some kind, have been exposed, along with a handful of specs. It is said that the phone, which goes only by the Z100-CL00 model name, sports a 720 x 1280-pixel display, a 1.6GHz processor of unknown make and model, 1GB of RAM, 16GB of storage, dual-SIM capabilities, and what appears to be a fingerprint scanner. This could be a toned-down version of Huawei's next flagship, or it might turn out to be an entirely new phone. Either way, we hope to learn more about it at the IFA expo. Oh, and while we're at it, here's a few more screenshots from Huawei's new user interface.

UPDATE #2: Huawei has pretty much confirmed that it will unveil the Ascend Mate 7 at IFA 2014.


Asus has a press event set for September 3, and we're expecting it to be dedicated to a whole bunch of devices. One of them is rumored to be a smartwatch – a smartwatch running the Google Wear platform. While specs aren't known, it is said that Asus's smartwatch will be a fashionable timepiece with an attractive price. In fact, the gadget might cost between $99 and $149. We aren't sure what else is going to be announced at the event, but there's a chance of seeing a new lineup of ZenFone Android smartphones and possibly Intel-based Android and/or Windows 8 tablets.

UPDATE: We just found out that a new PadFone device, known as the Asus PadFone X mini, is in the works. There's a good chance of seeing it being announced IFA in Berlin, and AT&T could be interested in offering the device. 



1. zachattack

Posts: 621; Member since: Jul 31, 2013

Hey, Sony, stop being dumb and release the z3 to Verizon as well so I don't have to early terminate then spend 700 which brings the total to around 1100$. Note 4 needs to move over cause Sony is here

5. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Not just Verizon, but all four carriers... Sony is dumb if they think they can surpass Samsung and LG by catering to less markets.

12. zachattack

Posts: 621; Member since: Jul 31, 2013

So true, america period. I wouldn't even mind having the z2 still since the z3 is nothing new really and the z2 is still regarded as a top competitor.

36. techperson211

Posts: 1280; Member since: Feb 27, 2014

Now expectations is on Sony. I remember the days when Sony-Ericsson team up to take on Nokia. Now Sony alone will take on Samsung and Apple. Good to see Sony is back in track.

10. InspectorGadget80 unregistered

Fire Kaz Hiraz and bring the Sony phones on all u.s. Carriers.

13. Doakie

Posts: 2478; Member since: May 06, 2009

Why would you pay an ETF to get any Sony phone? Sure they are pretty looking but even the Z2s crazy high megapixel camera doesn't even stand up to the Samsung Galaxy S5. Seems like everytime I turn around I have big dreams for Sony then it's a giant let down. I've just stopped hoping for them and will wait till they actually make something worth caring about. In what ways does the Z2 excel past any of the other flagships? In glass usage? http://www.phonearena.com/news/Samsung-Galaxy-S5-tops-our-blind-camera-comparison-for-the-third-time-in-a-row-LG-G3-close-second_id57178

21. Pattyface

Posts: 1658; Member since: Aug 20, 2014

Regardless of the camera it is arguably the best phone this far this year so

43. DerryAhmad

Posts: 296; Member since: May 05, 2012

The Z2 camera is not bad. In fact, it's good but not as good as GS5 in daylight. But in indoor/lowlight condition, the Z2 is the best cameraphone at the moment. Not even the M8 or my 1520 can match it in lowlight.

37. GalaxyS5

Posts: 430; Member since: Aug 05, 2014

The 6 month update cycle is what kil

38. GalaxyS5

Posts: 430; Member since: Aug 05, 2014

The 6 month update cycle is what killed the Z2 and will kill the Z3, When I was getting the GS5 the Z2 was out of reach anyways at 800$ .. now, 3 months later it's way cheaper at 550$ because the Z3 is around .. wait 3 more months and it will be surely at about 400$ .. that's terrible, and I would not get a Z3 or Z4 just for that .. I would not like to pay 150 more than what Samsung is asking than 6 months later my phone is 400$ cheaper while the Samsung lost only about 60$

44. potatosalad

Posts: 40; Member since: May 07, 2012

hey US users, your carriers sucks.

2. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

I'm ready to be disappointed by Sony, luckily there's Samsung, Huawei and the others backing up. Please don't disappoint me, Sony.

6. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Too late. Z3 isn't going to be a big improvement over the Z2 due to no new chip being released by Qualcomm. At max a 805 clocked at 2.5 and a slimmer body, but pretty much everything else would be unchanged...

7. kassi

Posts: 109; Member since: May 25, 2013

i think we will only see a s801.

14. Doakie

Posts: 2478; Member since: May 06, 2009


45. potatosalad

Posts: 40; Member since: May 07, 2012

dude, Z3 is not for you if you have Z2 and below. go buy S5 or Note 4, or Alpha for a change.

3. NotAGeek

Posts: 279; Member since: Jan 26, 2014

Microsoft please don't disappoint me with the Lumia 730..please stop using low-res FWVGA screens on your mid-range phones..

25. brrunopt

Posts: 742; Member since: Aug 15, 2013

530 and 630 are low end phones, not mid range.. also Nokia is not the only one using FWVGA on that price range..

35. aksa123

Posts: 366; Member since: Jan 30, 2014

Don't worry, Lumia 730 is 720p.

8. 4L3X97

Posts: 1; Member since: Aug 13, 2014

I world like to see a new lumia phablet with better specs than lumia 1520

9. Diezparda

Posts: 941; Member since: Oct 23, 2013

Note series never fail to impress me, i think this year samsung need to squezee it's feature like lg did with g3 and redesign their ui looks.

32. KillgoreTroutTime

Posts: 433; Member since: Jan 06, 2014

The Note 1 impressed you? I thought that thing looked awful. The Note 2 looked pretty terrible as well.

33. T.Law

Posts: 423; Member since: May 10, 2014

Well, that's YOUR opinion.

11. InspectorGadget80 unregistered

I'm looking forward to the Note IV or the Motorola X1. This will be a great IFA this year.

16. gigaraga

Posts: 1454; Member since: Mar 29, 2013

Only thing interesting event happening at IFA is the Note 4. Others are simply just a minor update, esp Z3 etc

19. Venkatramanan

Posts: 327; Member since: Aug 15, 2014

I like the Note 4 Design though i am not a fan of Samsung, I am interested on the Note 4 features. But Lumia 730 and 830 are also more interesting to me. ( At least for me). Hope Asus should come up with new Zenfones with LTE capabilities.

17. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

If this is the Note4 above, dam to good to be true...?

18. yahia_malka

Posts: 186; Member since: Mar 27, 2014

Oh you're. Absolutely dumb phone arena -_- the 830 will have a 400 or 600 !

23. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Most leaks show that the Lumia 830 will pack a Snapdragon 800 chipset along with a 720p screen and 20 MP PureView camera. It's basically a Lumia 930 sans a 1080p display.

24. DogeShibe

Posts: 1121; Member since: Jan 10, 2014

I'm curious about the camera,they said its something new

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