HTC is seemingly working on a new Snapdragon 435-powered smartphone

HTC is seemingly working on a new Snapdragon 435-powered smartphone
The HTC U11

With its smartphone sales on the decline, HTC hasn’t been doing too well lately – the company reached a new low in October – but despite this, it seems to have yet another device up its sleeves.

Spotted on a new Bluetooth SIG listing, the smartphone in question goes by the name HTC 2Q72XXX. Not much is known about it other than the fact that Bluetooth 4.2 support will arrive alongside Qualcomm’s Snapdragon 435. However, the processor does suggest that the device will target the low-end segment, which subsequently means that this could be HTC’s next Desire offering.

At the company’s peak back in 2011, HTC was releasing over 30 smartphones per year, but as its financial situation has worsened over time, the company has reduced this number significantly in the hope of cutting costs. In fact, so far this year, the brand unveiled just six smartphones, including the recent Exodus 1 blockchain offering.

Because HTC itself has not confirmed plans for any more smartphones this year, there is still a chance this particular model will arrive in early 2019 as a replacement for this year’s Desire 12. As Bluetooth SIG certifications tend to be granted quite close to release, though, it seems more likely that consumers will see this smartphone before 2018 is over.

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7 Comments

1. AmashAziz

Posts: 2898; Member since: Jun 30, 2014

Why not Snapdragon 439??? The 435 is 2 years old and build on an ageing 28nm process. The 435 is not Desired in 2018.

3. worldpeace

Posts: 3127; Member since: Apr 15, 2016

Because HTC is too poor to buy the newest Snapdragon's entry processors, so they get whatever cheap processors Qualcomm still have in their warehouse and sell it to unsuspecting customers for $300-$400 each.

6. JC557

Posts: 1918; Member since: Dec 07, 2011

HTC keeps dropping the ball by pairing their "midrange" phones with cheap and outdated processors. I owned a Desire as a backup phone as it was classed as midrange only to find out the phone was sluggish as hell and the camera was piss poor compared to midrangers from Samsung, Motorola and even LG.

2. STRANG3R

Posts: 234; Member since: Sep 24, 2015

Give me u12 life with Android one and 299$. It will sell like hot cakes but they put high price and outdated htc sence with outdated apps from htc10.

4. Vogue1985

Posts: 445; Member since: Jan 24, 2017

Ohhhhhhhh okay make that money

5. JC557

Posts: 1918; Member since: Dec 07, 2011

HTC keeps dropping the ball by pairing their "midrange" phones with cheap and outdated processors. I owned a Desire as a backup phone as it was classed as midrange only to find out the phone was sluggish as hell and the camera was piss poor compared to midrangers from Samsung, Motorola and even LG.

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