HTC to return to the premium smartphone market when the time is right
Fast forward eight years and HTC is nowhere to be seen on any charts showing global smartphone sales. But that might change if HTC's solid VR business continues to grow in the next couple of years.
The company's newly appointed CEO, former Orange exec Yves Maitres, appeared on stage at TechCrunch Disrupt and made some bold statements regarding HTC's mobile business. First, he addressed HTC's inability to find a niche for its smartphones due to shifting all R&D resources to the VR business.
Despite the fact that HTC released a couple of mid-range smartphones in the last year or so, the company is ready to offer customers “best in class hardware and photography.” It remains to be seen how fast HTC will be able to solve this puzzle and come up with an innovative device that will solve all the past issues with its smartphones.