Great Moto G Stylus deal on Amazon!

HTC is reportedly in talks to license its name to other manufacturers

By
29comments
HTC Android
HTC is reportedly in talks to license its name to other manufacturers
The HTC 10

HTC has been having an incredibly tough time lately and according to a new report, the Taiwanese brand could soon follow in BlackBerry’s footsteps.

In the hope of generating a little extra cash without all the usual costs associated with smartphone production, it’s claimed that HTC is currently in talks with Indian manufacturers Micromax, Lava, and Karbonn regarding a potential licensing agreement.

Once the deal has been signed, the chosen company will be granted permission to manufacture smartphones under HTC’s name. This will then allow the latter to collect royalties for each device sold. 

As things stand, the terms of the potential agreement remain unclear. Nevertheless, it seems highly likely HTC will continue to have some input when it comes to designing the devices. The brand may, however, have no say when it comes to internals and pricing.

Speaking of pricing, the popularity of budget and mid-range smartphones in India suggest any devices produced under the licensing agreement will focus on these segments, rather than the premium market. The downside to this is that HTC-branded phones will face tough competition from Xiaomi, Samsung, and Oppo, among others.

As for HTC’s status internationally, there are currently no reports about further licensing agreements outside of India. But considering how well similar arrangements have performed for the likes of BlackBerry, it’s certainly a possibility. Such a move would also cut HTC’s costs drastically while allowing it to focus almost entirely on its VR business.

Recommended Stories

Loading Comments...

Popular stories

T-Mobile is now going to dictate where you can use its 5G internet
T-Mobile is now going to dictate where you can use its 5G internet
Apple signals the imminent release of the iPad Air (2024) and iPad Pro (2024)
Apple signals the imminent release of the iPad Air (2024) and iPad Pro (2024)
Samsung's killer Galaxy Watch 6 Classic trade-in deal comes just in time for Mother's Day
Samsung's killer Galaxy Watch 6 Classic trade-in deal comes just in time for Mother's Day
The speedy iPad Mini 2021 is even sweeter than usual after a lovely discount on Amazon
The speedy iPad Mini 2021 is even sweeter than usual after a lovely discount on Amazon
Apple Watch X render shows new magnetic band mechanism that could lead to longer battery life
Apple Watch X render shows new magnetic band mechanism that could lead to longer battery life
Text message from AT&T about a free device offer may look like a scam or spam but it is legitimate
Text message from AT&T about a free device offer may look like a scam or spam but it is legitimate

Latest News

T-Mobile confirms major 5G network upgrades in Louisiana
T-Mobile confirms major 5G network upgrades in Louisiana
Apple needs a $250 iPhone to boost sales but it doesn't want to make "stripped-down, lousy products"
Apple needs a $250 iPhone to boost sales but it doesn't want to make "stripped-down, lousy products"
Grab the smaller-sized Galaxy Watch 6 at bargain prices through Amazon's deal
Grab the smaller-sized Galaxy Watch 6 at bargain prices through Amazon's deal
Galaxy S21 and S22 owners facing green line issue will get free screen replacement in one country
Galaxy S21 and S22 owners facing green line issue will get free screen replacement in one country
AT&T's first kid-friendly tablet is here with a fun design and great price
AT&T's first kid-friendly tablet is here with a fun design and great price
LeBron James may have leaked Apple's next big Beats product
LeBron James may have leaked Apple's next big Beats product
FCC OKs Cingular\'s purchase of AT&T Wireless