HTC One A9 to be unveiled at huge media events held next month in multiple U.S. cities?11
So what about the HTC One A9? Today, a tweet from mobile journalist @Ricciolo1 revealed that HTC will be holding a major event in multiple U.S. cities next month, to take the wraps off of the One A9. He adds that we should expect to see a huge marketing campaign for the phone also starting in October.
We've been pretty harsh in the past at the way that HTC has marketed its flagship models. There was the $12 million wasted on Robert Downey Jr., followed by Gary Oldman's "Blah, blah, blah, blah, blah" dialogue in the HTC One (M8) spots. Then there was the ad for the HTC One M9 this spring, featuring Seattle Mariners' second baseman Robinson Cano taking cuts at the Apple iPhone 6, the LG G3 and the Samsung Galaxy S5.
This summer, HTC finally released a series of ads that met with our satisfaction. The blind test spots showed off the One M9 against the competition, and allowed viewers to see the handset in action. Producing a "Hero" device is only part of the battle. Getting people to want to buy the phone by developing ads that help sell it is another part of the battle, and one that HTC has not been that good at.
Besides redesigning its new flagship phone, let's hope that HTC has also given serious thought to how the device will be marketed.
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