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Google confirms it will push out more ads on mobile

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By Cosmin Vasile

Published: May 14, 2019, 6:31 PM

Google confirms it will push out more ads on mobile

Google has just announced that it will soon start pushing out more ads on mobile to make it easier for Android and iOS users to find information about the products they want to purchase. The so-called Discovery ads will be rolled out to all advertisers globally later this year, as a new way to reach people across Google properties when they're looking for something specific.

Besides Discovery ads, Google revealed that it will deliver mobile users Gallery ads, a new search ads format delivered in the form of up to eight ads that they can swipe through.

By combining search intent with a more interactive visual format, gallery ads make it easier for you to communicate what your brand has to offer. We’ve found that, on average, ad groups including one or more gallery ad have up to 25 percent more interactions—paid clicks or swipes—at the absolute top of the mobile Search results page.

On top of that, standard ads will now pop up in Google's discover feed that's implemented in many Android home screens, in the Google app, as well as on Google's mobile homepage.

These ads are supposed to “inspire consumers with an open canvas” and allow them to learn about new brands or products in a swipeable image carousel, which is rendered natively across all Google's properties.

Last but not least, Google plans to bring Showcase Shopping ads to even more of its properties, such as Google Images, the feed on Discover, and YouTube. This is a highly visual ad format that includes rich lifestyle imagery into Shopping ads.

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Cosmin, a tech journalist with a career spanning over a decade, brought a wealth of experience to PhoneArena. His expertise lies in brands like Samsung and Nokia, and he has a keen interest in innovative technologies. After a brief stint in PR, Cosmin returned to tech journalism in 2016, committed to delivering clear and objective news. When he's not writing or appearing as a guest on TV and radio shows, Cosmin enjoys playing RPGs, watching Netflix, and nurturing his passion for history and travel.