Android wasn't mentioned once during Google's Pixel 3 event, may phase out as commercial brand

We looked up the transcript, and, back in 2016, Google mentioned Android no less than 8 times during its original Pixel announcement event, extolling the virtues of the then-latest Nougat version and the fast updates you will be getting with Google's hardware.

During the Pixel 3 unveiling show the other day, though? Well, go to the full presentation video on YouTube above, fire up the transcript that spans tens of pages, and search for the word Android in your browser - nada, zip, zilch, not once was Android mentioned.

Make of it what you will, but Google is trying to set its own hardware and service brands that revolve around words like Pixel, Slate, Home Hub, Messages, Assistant, and, of course, Chrome OS and Google, but Android is not in the picture. 

A person "close to" Google's marketing thinking has tipped that the Android brand has proved "ineffective" for the user-facing hardware and services push by the search giant in recent years. 

The company is therefore in internal deliberations to phase out the Android branding for such products, even though it is dealing with objections from Google folks who are emotionally attached to it, they added.

Related phones

Pixel 3 XL
  • Display 6.3" 1440 x 2960 pixels
  • Camera 12.2 MP / 8 MP front
  • Processor Qualcomm Snapdragon 845, Octa-core, 2500 MHz
  • Storage 64 GB
  • Battery 3430 mAh



1. peace247 unregistered

fushia is coming

2. Back_from_beyond

Posts: 1471; Member since: Sep 04, 2015

There was a rumor that Google was thinking about bringing the platform to its Pixel lineup within the next few years. Funny thing is Essential is rumored to be working on a phone which can be completely controlled by voice, a supposed feature of Fuchsia as well. Fuchsia is designed to bring cross platform compatibility, allowing iOS apps to run on it and such, which would benefit developers greatly as there would no longer be a need to create a separate Android version. There is no indication however that Google intends to share the OS though, at least for the time being. It's likely that if Fuchsia is on its way, the Pixel phones will see it first.

3. Soundjudgment

Posts: 370; Member since: Oct 10, 2016

Android... .... ... who? It's fushia, baby! Get ready!

4. LoveHater

Posts: 235; Member since: Oct 09, 2013


5. drazwy

Posts: 361; Member since: Jan 15, 2014

Ahh yes, Android. Only the most recognizable branding name outside of the name Google itself. But lets get rid of that. If anything, phase out google. With the hits it's been taking lately if it continues, it will be persona non grata in no time.

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