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Android wasn't mentioned once during Google's Pixel 3 event, may phase out as commercial brand

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By Daniel Petrov

Published: Oct 12, 2018, 3:10 AM

We looked up the transcript, and, back in 2016, Google mentioned Android no less than 8 times during its original Pixel announcement event, extolling the virtues of the then-latest Nougat version and the fast updates you will be getting with Google's hardware.

During the Pixel 3 unveiling show the other day, though? Well, go to the full presentation video on YouTube above, fire up the transcript that spans tens of pages, and search for the word Android in your browser - nada, zip, zilch, not once was Android mentioned.

Make of it what you will, but Google is trying to set its own hardware and service brands that revolve around words like Pixel, Slate, Home Hub, Messages, Assistant, and, of course, Chrome OS and Google, but Android is not in the picture.

A person "close to" Google's marketing thinking has tipped that the Android brand has proved "ineffective" for the user-facing hardware and services push by the search giant in recent years.

The company is therefore in internal deliberations to phase out the Android branding for such products, even though it is dealing with objections from Google folks who are emotionally attached to it, they added.

source: SingjuPost & 9to5Google

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Daniel, a devoted tech writer at PhoneArena from 2010 to 2025, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.