Fox announcers screw up description of Microsoft Surface Pro 2 during NFL telecast

Fox announcers screw up description of Microsoft Surface Pro 2 during NFL telecast
Early last month, we told you about the $400 million deal signed between Microsoft and the NFL. Under the terms of the deal, each NFL stadium will have a fleet of modified Microsoft Surface Pro 2 tablets that would be handed out to coaches during each NFL game. The slates replace the Polaroid cameras that teams often used on the sidelines and in the press box in order to capture various views of the opponent's offensive and defensive formations.

The tablets, protected from impact by a heavy duty blue case, were spotted during telecasts of Sunday's opening weekend of games. Unfortunately, Fox must have decided not to make sure that their announcing crews understood exactly what the Surface Pro 2 is, and what it does. For example, during Sunday's contest between New Orleans and Atlanta,  Saints Quarterback Drew Brees was spotted on the sidelines, looking at one of the Surface Pro 2 tablets. The announcers in the booth described the tablets as "iPad-like tools."

No doubt that infuriated the guys in Redmond. When you shell out  $400 million and agree to supply a number of your tablets to every NFL stadium, you expect to get some positive promotional value out of it. Instead, it was Apple that received the free mention. No doubt Fox announcers are getting a crash course in tablets this week before next weekend's slate of games.

source: TheVerge via MicrosoftNews via WMPoweruser

Related phones

Surface Pro 2
  • Display 10.6" 1920 x 1080 pixels
  • Processor Intel Core i5, Dual-core, 1600 MHz
  • Storage 64GB



1. RedRingofWar

Posts: 7; Member since: Jul 30, 2014

You can count on Fox to make truthful and accurate statements. ;)

19. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Oil and water have more in common than fox and the truth.

27. tadaa

Posts: 267; Member since: Apr 18, 2013

i remember them reporting about hologram and laser keyboard iphones :D

31. DontHateOnS60

Posts: 872; Member since: Apr 20, 2009

Truth hurts when you're a liberal. Getting back to the article, the same idiots on your precious networks are just as likely to make the same mistakes. Open up that mind of yours and think about how many people actually know the name of another tablet that isn't an iPad.

2. CX3NT3_713

Posts: 2364; Member since: Apr 18, 2011

LOL fox network in general, is full of ignorant folks, what would an iPad be doing out there on tha field

6. mrblah

Posts: 577; Member since: Jan 22, 2013

10. SemperFiV12

Posts: 949; Member since: Nov 09, 2010

So the dude with 431 posts and registration date of Jan 2013 is calling the older and more experienced user a newb... Defending an Apple product (which I will admit was actually a great reference, if it was the correct context - which in a broad sense sort of was.) Well it's a good thing the article DOES state that it WAS a Surface Pro 2... in which case it doubles as a full blown PC and tablet as well. I hate to go with seniority, but people should chill before they start blasting away. Read the article, view the media and respond. People just love skipping everything and going straight to comments ready to blast.

16. Commentator

Posts: 3723; Member since: Aug 16, 2011

Ha what? You think that because someone's been here longer and has posted more times makes them knowledgeable? Awesome! I'm totally using that one! Anyways, I've never seen so many people jump to the aid of Microsoft's marketing juggernaut before, but anything to detract from Fox and Apple, I guess...

21. SemperFiV12

Posts: 949; Member since: Nov 09, 2010

In all fairness... I did so begrudgingly... but it does make some sense. Specifically in the context of calling someone a "newb". But kudos to you Mr. 2k+ ;) also great prof pic. I have been slaving to find my Gameboy to play me some pokemon!

18. needa

Posts: 205; Member since: Jun 30, 2014

I hate to go with seniority i lol'd pretty good on that one.

13. willard12 unregistered

When has an Apple product done anything that any other product can't do?

28. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

An app is not something the surface or other product can't do. I think you misunderstood your own 'can't do' statement.

20. KParks23

Posts: 748; Member since: Oct 13, 2010

Every network is full of them.. This is pretty funny though most people refer to tablets as ipads for some reason weather its windows or android i here plenty of people call them ipads


Posts: 655; Member since: Jun 28, 2014

My old *** soviet-russia style supervisor at work calls all smartphones iphone and he hates them. He purposely uses flip phones and doesn't even understand how to text, then he asks me every time to help him text his son. I would trade places with the fox guys any day!

3. Killua

Posts: 270; Member since: Nov 25, 2013

Well, it's FOX. The only good thing about them are the tv series. Their announcers are dumb anyway.

4. dorianb

Posts: 617; Member since: Oct 24, 2012

Where do I file my complaint. This is utterly unacceptable on FOX's part!!!! :cue overly dramatic music:

5. Bjray

Posts: 199; Member since: May 29, 2014


7. Crispin_Gatieza

Posts: 3189; Member since: Jan 23, 2014

It's the NFL's responsibility to make sure the product is properly portrayed, not Fox. The deal was between them and Microsoft.

12. willard12 unregistered

You apparently missed the Fox pre-game show with 5 blue Surface Pros sitting on the desk.

14. Crispin_Gatieza

Posts: 3189; Member since: Jan 23, 2014

You apparently missed reading the article. The faux pas occurred during the Saints-Falcons game. If you're going to rag on somebody, bring your "A" game otherwise you can end up looking like a fool. Oops, too late.

29. willard12 unregistered

I must be a fool because I have no idea of what your point is. Bottom line, Microsoft has an endorsement deal with Fox Sports. Not just the NFL, but Fox Sports. Period. Regardless of the exact venue, probably not a good idea to detract from a company you have a deal with.

8. engineer-1701d unregistered

The problem is most tv people are stupid and think everything is apple iPhone or iPad

9. ViewFromTheTop

Posts: 28; Member since: Sep 08, 2014

So folks at Fox are clueless numbnuts? Mind. Blown. . . . Said no one ever!

11. nctx77

Posts: 2540; Member since: Sep 03, 2013

APPLE WINS!!!!LOL! Must suck to be anybody else.

15. 87186

Posts: 312; Member since: Aug 01, 2014

damn, living vicariously through multi billion corporations. sad.

17. KillgoreTroutTime

Posts: 433; Member since: Jan 06, 2014

I think 99% of people over 50 would look at the back of a random tablet and say it was some kind of Ipad. Older people really don't give a crap about these kinds of things and rightly so.

22. DnB925Art

Posts: 1168; Member since: May 23, 2013

As I was reading this article, Trent Dilfer on the ESPN Monday Night Football broadcast of the Charger vs Cardinal game, just called the Surface Pro 2 an "iPad" as well. The problem is, that is one thing that Apple has managed to do well in their marketing. Many non-techie types pretty much call just about any tablet an iPad. It took a while for non-Apple smartphones to be called iPhones by non-techie types.

23. KillgoreTroutTime

Posts: 433; Member since: Jan 06, 2014


25. Blazers

Posts: 782; Member since: Dec 05, 2011

Exactly. Apple has out marketed everyone for years.

32. genkidama20

Posts: 52; Member since: Feb 10, 2012

Yep, lots of catching up to do. They've indoctrinated a whole generation of people. iPad and iPhone have become no different than kleenex and styrofoam (two products which dominated their markets for a long time).

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