Fitbit to acquire Pebble – deal is in its closing stages

Fitbit to acquire Pebble – deal is in its closing stages
This one truly comes out of the blue. According to the Financial Times and The Information, Fitbit is in the process of buying Pebble and the deal is in its closing stages.

Both of the companies are currently underdogs in the smartwatch market, but Fitbit holds a large portion of the wearables market in general. According to The Information, Fitbit is paying a low price for Pebble's acquisition, but no numbers are quoted.

Both companies are having a hard time on the smartwatch market right now, due to major companies releasing high-end products, such as the Samsung Gear S3, Apple Watch Series 2 and various Android Wear devices by other manufacturers. This move could mean that Fitbit is looking to harness the resources of both companies, so it can try and compete with the big-leagues.

The acquisition has yet to be officially confirmed by any of the two companies, but we'll keep an eye out.

Fitbit to acquire Pebble – deal is in its closing stages
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via TechCrunch

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2 Comments

1. vincelongman

Posts: 5611; Member since: Feb 10, 2013

Not at all out of the blue, Pebble was rumored to be in trouble earlier this yearhttps://techcrunch.com/2015/05/20/even-with-18-million-in-the-bank-rumor-has-it-that-pebble-is-on-the-rocks/ RIP Pebble Never had one, but they seem to be great value (compared to AW/Apple/Samsung) and more open/dev friendly

2. jellmoo

Posts: 2530; Member since: Oct 31, 2011

This is a pretty nice acquisition for Fitbit. I moved to a Pebble Time Steel after using a Moto 360 and find that it offers way more in regards to what I need. I think there's a ton of synergy between the core strengths of each product here.

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