First Cyanogen-powered smartphone for India will be released next month under Micromax's YU brand

First Cyanogen-powered smartphone for India will be released next month under Micromax's YU brand
Micromax, one of India’s largest handset makers, announced a new smartphone brand called YU. The very first YU handset will be released sometime in December, being based on CyanogenMod - following a partnership between Micromax and Cyanogen (we told you about this last month).

CyanogenMod itself is based on Android (KitKat in the case of the upcoming YU smartphone), being installed on more than 12 million devices around the world.

According to a Micromax exec, the company expects YU to “be a game changer brand in India.” YU devices will be sold only online, which means Micromax wants to pursue the same strategy that Xiaomi is using (to great success, we must add).

While there are no official details about the upcoming CyanogenMod-based handset, we heard that this would be a 5-inch device priced at under $360. Its rumored features include an 18 MP rear camera (yes, 18 MP - that’s not a typo), octa-core MediaTek processor, 2 GB of RAM, and 16 GB of expandable storage space.

It’s not the first time when Cyanogen partners with an Asian phone manufacturer, as the US-based company also has strong ties with Oppo and OnePlus.

sources: Economic Times, AndroidOS via GSM Arena



1. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

Bring atleast SD800 or Exynos Octa instead of MTK Octacore.

2. aditya.k

Posts: 496; Member since: Mar 10, 2013

For $360 I think it's going to be a fail.!!!

3. indiascope

Posts: 1; Member since: Nov 20, 2014

Oppo and OnePlus both China based Company not US-based.

4. vijaysivakula

Posts: 229; Member since: Aug 17, 2011

I would increase my spending a little bit and get a Sony Xperia that would also give me a fantastic water & dust proof mobile with great battery life. How is this phone so attractive to justify such a high cost?

5. Guaire

Posts: 892; Member since: Oct 15, 2014

Looks like they don't get the point of competition. Camera resolution indicated they have implemented MT6595. MT6752 doesn't support camera resolution more than 16MP and MT6795 will be released next month. Price should be around $250 with these specs, otherwise Xiaomi and other Chinese brands eventually will eat their market share.

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