Entire Sony Xperia Z5 line already gets price cut for pre-orders in the U.K.24
The 32GB Sony Xperia Z5 can now be pre-ordered for the equivalent of $840 USD. That is a 7.7% haircut. The pre-order price for the 32GB Sony Xperia Z5 Premium has been cut 9.4% to the equivalent of $962 USD. The largest cut, 21%, was for Sony Xperia Z5 Compact pre-orders. The phone can now be reserved for $656 USD.
Keep in mind that these prices, both the original and new ones, come from Sony's U.K. website. Some might still consider these prices to be high, and it doesn't change our original premise about Sony's desire to be the premium Android manufacturer.
source: Sony (1), (2), (3) via AndroidAuthority