To those of who like things simple, we raise you Easy Backup & Restore. It knows every backup trick under the sun, and executes it as easy as 1-2-3. The free app lets you backup your apps, SMS, MMS, call logs, calendar, bookmarks, and contacts.
You can schedule automatic backups, or create them manually. Data backups turn out as plain .zip archives that can be easily viewed and stored on your device's internal storage, SD card, Dropbox, and Google Drive. If it's rooted, you can backup and restore app data as well.
There's also the batch restore apps functionality that lets you re-install lost applications swiftly. As for the textual side of things, SMS, MMS, call logs, calendar, bookmarks, and contacts are stored in CSV, eml and VCF file formats. This way, you can import them into any Android smartphone straight away.
Easy Backup & Restore is a free app available in the Google Play store.
Easy Backup & Restore