Disney to feature new content on Snapchat
posted by Plamen D.
/ Dec 22, 2016, 8:57 AM
It's not surprising that the two companies are teaming up, as both parties rely on the same target audience. Disney is looking for new ways to reach young audiences and Snapchat's userbase is the perfect fit, while the image messaging app seeks to acquire popular new content ahead of its upcoming initial public offering. Moreover, the two have cooperated in the past for a special Live Stories on Snapchat for The Oscars, which both parties evaluate as "very successful".
source: Reuters via SlashGear
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