Disney to feature new content on Snapchat

Disney to feature new content on Snapchat

Snap Inc.'s Snapchat has landed another major broadcasting deal. Disney-ABC Television Group has agreed to stream new content on the app, with a recap series of ABC's "The Bachelor" franchise being the first show to be displayed on Snapchat's Discover feature.

The new project will serve as a companion to the TV-aired version and will be called “Watch Party: The Bachelor”. Celebrities, previous contestants and fans will react to the new season of the original show, which begins on January 3, 2017.

It's not surprising that the two companies are teaming up, as both parties rely on the same target audience. Disney is looking for new ways to reach young audiences and Snapchat's userbase is the perfect fit, while the image messaging app seeks to acquire popular new content ahead of its upcoming initial public offering. Moreover, the two have cooperated in the past for a special Live Stories on Snapchat for The Oscars, which both parties evaluate as "very successful".

source: Reuters via SlashGear

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