Candy Crush Saga now sees the downside of success
posted by Alan F. / Aug 14, 2014, 12:02 AM
That can be proven out with numbers. In the second quarter, paying users of Candy Crush Saga declined 12% from 11.9 million in the first quarter, to 10.4 million in the following three month period. The game that is replacing Candy Crush at the top of the charts is Kim Kardashian: Hollywood. Last month, we told you that the game was running up the charts, helping publisher Glu Mobile's shares nearly double, before dropping back.
The Kardashian game allows you to spend money for in-app purchases designed to make you famous and fashionable inside the game. These in-app purchases are driving Glu Mobile's shares, and are forcing parent's of fashion-conscious teenage girls, to clutch their credit cards just a little tighter.
Does Kim Kardashian feel a little guilty about getting teens to spend their parents' hard earned money for a game? Not on your life. She says that it is parents' responsibility to monitor what their kids do with their handsets and tablets. After all, if kids want to blow huge wads of money on virtual fashion, who is she to stop them?
As for Candy Crush Saga, we've seen what the back side of an uptrend looks like when a once very hot mobile game starts to go south. It isn't pretty. Zynga spent big bucks for the company that owned Draw Something, and that one purchase nearly killed Zynga when Draw Something lost a large percentage of its users.
Posts: 4146; Member since: Nov 02, 2012
Going to h3ll in a hand basket.
posted on Aug 14, 2014, 12:08 AM 2
Posts: 3165; Member since: Jun 19, 2010
As much as I hate Kim Kardashian, I hate King.com even more. Reason being, I have no stake in reality tv, I do in video games, and King.com is ruining them on phones. A game like Kim Kardashian is easy for someone like me to avoid, it has no interest to me at all. Candy Crush does, as I do like puzzle games on occasion, and it is so shamefully perverted that it is pretty much destroying good puzzle games on the Play store, as well as King's other scumworthy games.
posted on Aug 14, 2014, 4:57 PM 0
Posts: 45; Member since: Jul 14, 2014
ONE GAME and these companies behave like they're... companies. F*ck no! Enjoy it while it lasts cause it's not gonna repeat!
posted on Aug 14, 2014, 12:12 AM 0
Posts: 372; Member since: Jun 14, 2010
It's tech, man. We're always looking for the next, best, new game, app or piece of technology. It's in our nature as earthlings. We just don't carry that level of focus. I already want to shelf my Note 3, and I love it on a regular basis. Next!!!
posted on Aug 14, 2014, 1:03 AM 0
Posts: 2369; Member since: Apr 30, 2013
King with all their Saga titles is just like the plethora of game publishers spewing out garbage and calling it mobile gaming. Their micro-transactions had hard-core consumers spending $1,000s and rigging the algorithm and features of their game to make make you try to spend copious amounts of money that way. Most big name and professional game studios that develop games for mobile take this greedy, unfair, and unbalanced approach. To the point where it's much cheaper to buy a game at $60 retail price if you fully want to enjoy it. Mobile games that adopt the F2P/micro-transactions models are garbage and aren't legitimate game playing experiences. Publishers need to get real with their expectations. Dropping $100.00 once on a game is a lot as it is, they expect you to do it over a dozen times more. Let King burn.
posted on Aug 14, 2014, 1:13 AM 3
Posts: 1175; Member since: Apr 12, 2012
The world of mobile and social network gaming is beastly, each of these companies are quite literally tech bubbles. It shocks me how every 6-12months there's a whole new gaming craze, it's just not a sustainable way for a company to survive, companies that make these games need to have other businesses on the side, look at the companies that make Fifa, Asphalt, Need For Speed, GTA etc... They make quality mobile games once every year but have console gaming to rely on as their main source, allowing them to be more sustainable.
posted on Aug 14, 2014, 1:18 AM 1
Posts: 867; Member since: Jun 19, 2013
This is BS.. candy crush earns 950 000 $ daily in the USA alone, while Kim Kardashian earns 300 000. Theres no comparison. As for the real mobile games king, Clash of Clans reigns supreme with about 4 million bucks daily worldwide, a number that is still growing
posted on Aug 14, 2014, 2:20 AM 0
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