Watch out, Kim Kardashian's game is taking over mobile

Watch out, Kim Kardashian's game is taking over mobile
You know how we're always saying here that our readership at PhoneArena is in the minority and doesn't represent the average mobile user? There is no story that illustrates this more perfectly than this one, because we're pretty sure that very few, if any of you in our audience have downloaded and played the Kim Kardashian: Hollywood Life game, and yet, the game has become a phenomenon. 

The game itself is as inane as you would expect from a product bearing the Kardashian brand. You create an avatar and work your way up the Hollywood social ladder as an actor, cover model, fashion designer and more. You get to dress up your character and date celebs on your way to stardom, and Kim herself is your life coach. Essentially, the game is targeted at teenage girls, and has no point other than to teach those girls that looking pretty and being with the right guy are more important than what you do (a lesson ripped straight from Kim's life apparently). The game is free-to-play, but of course there is an in-app payment system to speed up your progress, and those in-app payments have become huge. 

The game was released on June 25th, and in less than 3 weeks it has rocketed up the Google Play and iOS App Store charts. It currently sits at number 3 on the iTunes Top Free Apps list, and is listed in Google Play's Top Free Apps and Top Free Games (Play doesn't do ranking lists like iTunes). The game has an insane 5-star rating on iOS with almost 90,000 reviews, and it has a 4-star rating (out of 5) on Google Play with over 111,000 reviews. It can be found in the top 10 in the App Store in 31 countries. 

Even more amazing are the stats related to money. Since the game's release, publisher Glu Mobile's stock has jumped considerably. On June 24th, Glu stock closed at $3.78; today, it closed at $6.38, and it looks like it will continue to rise. This has led to Glu Mobile's market cap rising from $313 million to $519 million in that same time span. Additionally, there are estimates that the game itself could earn as much as $200 million in revenue by the end of the year. 

There appears to be no stopping this game or the Kardashian brand in general. We don't approve of it, but we sure do wish we had purchased a whole mess of Glu stock three weeks ago. 

source: Bloomberg & BGR

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27 Comments

1. imparanoic

Posts: 88; Member since: Oct 15, 2012

this is horrible social casual gaming at it's worst

10. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

Humanity is doomed

19. InspectorGadget80 unregistered

WTF is this trash bytch doing on a game for? Bunch of dumb a$$ bytches.

27. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

the only thing i gained from this article is that there are either more teen age girls using ios then android or the ones that use android aren't as stupid!

2. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Looks like it's the females whose pushing sales of this crappy game? Who the he'll knew about stocks would go up, I would've bought €100.

3. AfterShock

Posts: 4146; Member since: Nov 02, 2012

IPhone users rate it higher, go figure. Considering volume versus android, that most certainly would mean they love it.

5. Blazers

Posts: 713; Member since: Dec 05, 2011

iOS devices are very popular with females, so that stat shouldn't be a surprise.

4. Planterz

Posts: 2120; Member since: Apr 30, 2012

I don't want to live on this planet anymore. BTW, does this game include an option to make your own sex tape?

20. InspectorGadget80 unregistered

I've seen better sex tape than this bimbo.

24. SugarShockFrantic

Posts: 73; Member since: Jul 05, 2012

+1 omg i just lol'd i would acutally download it if i could do that

6. techloverNYC

Posts: 601; Member since: Nov 20, 2012

Always been a big fan of her since her debut sex tape. Bad acting but the ass makes up for most of it.

7. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Have you seen her without makeup? She's kinda fugly.

8. Planterz

Posts: 2120; Member since: Apr 30, 2012

I've barely seen her WITH makeup, and think she's fugly. And that's just speaking of her physical appearance. Her soul is of the blackest, smelliest, stickiest tar that'll light ablaze and burn you alive if you ever were unfortunate to get any stuck to you.

21. InspectorGadget80 unregistered

how can u be a fan too this no talent hack that can't act that have a fake ass. just like watching those no talent hack DUCK DYNASTY.

9. BattleBrat

Posts: 1476; Member since: Oct 26, 2011

I have a shield. Just figured out how to map dead space. console and PC fans consider mobile a joke. Playing half life 2 on my shield I can see it is possible. If the developers will make games for it. Honestly I believe the iPhone and the iPad hurt mobile gaming by making stupid light fluffy touch only games. It hampers the development of deeper controller required games.

13. TheMoltenD

Posts: 109; Member since: Jul 13, 2014

Know what I played a little under 10 years ago on my PC? Half Life 2. Mobile gaming's doing very well on the 3DS, there are tons of exclusive high quality titles on it.

18. BattleBrat

Posts: 1476; Member since: Oct 26, 2011

The Tegra 4 is little better than a playstation 2. The K1 is just under an Xbox 360 in the power department. Thats when the heavy games start (we hope)

11. livyatan

Posts: 867; Member since: Jun 19, 2013

Finally a game for all those hordes of mindless high-school bimbos. Glu striked gold this time. Btw, it really is a high time for PA to write an article about Clash of Clans. The game is the greatest gaming phenomenon ever. It is set to become the highest grossing computer game in history. Now it grosses over 4 million dollars each day, and the number is still growing. Thank goodness, it is a game that I actually like and play regularly.

15. TheMoltenD

Posts: 109; Member since: Jul 13, 2014

Clash of Clans is nothing new though, online build your own city games have been around for ages.

17. livyatan

Posts: 867; Member since: Jun 19, 2013

And that makes the success of the game even more phenomenal. I think the explanation is in the perfect measure of complexity and simplicity, high polish, charms, and presentation. Clash of Clans can be highly engaging and challenging yet can be really easily picked up and put down. In that respect, and in its own way, it is a unique achievement

12. pubbaa

Posts: 25; Member since: Mar 13, 2012

i remember a game called "New York Nights" java game when i had a symbian phone...that was fun...haven't seen anything like that available on the play store... Gameloft make a game like that again..(i dont like the "The Sims" games)

25. SugarShockFrantic

Posts: 73; Member since: Jul 05, 2012

LOVE playing the SIMS/ the possibilites really are endless and theres nothing like playing god for a few hours

14. TheMoltenD

Posts: 109; Member since: Jul 13, 2014

Just gave this piece of crap a free 1 stars on the play store, I didn't even have to download it.

16. LikeMyself

Posts: 629; Member since: Sep 23, 2013

I hate kardashians. I hate them so much! They don't deserve this popularity! At least Paris H is famous for being famous, i.e, a very rich heir, but Kim for a sex tape! I hate these people with passion!

22. InspectorGadget80 unregistered

kim can't even make a decent sex tape. i blame ray j brandy's lil brother for making her infamous

23. fjftokyo

Posts: 65; Member since: Jun 06, 2013

DEATH TO THE KARDASHIANS AND TO ALL WHO HAVE HELPED THEM BECOME FAMOUS FOR BEING WHORES

26. linaresx

Posts: 101; Member since: Jun 13, 2013

Oh yeah, also, I heard that Kim made an instructional video showing you exactly how to climb the Hollywood social ladder. Maybe I should watch it first so that I can unlock all of the achievements.

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