Blu Pure View will offer an 18:9 display and mid-range features for $199

Blu Pure View will offer an 18:9 display and mid-range features for $199
Blu, seller of affordable unlocked smartphones, is seemingly getting ready to launch its very first handset with an 18:9 aspect ratio display, thus joining the elongated screen trend started last year by the LG G6 and Samsung Galaxy S8. According to an Amazon listing, the upcoming Blu handset is called Pure View (no relation to Nokia or Microsoft), and will cost $199.99 in the US.  

The screen of the Blu Pure View is a 5.7-inch HD+ one, which should mean it's got a 720 x 1440 pixel resolution - not terrible, but not too exciting, either. The new smartphone is powered by a mid-range octa-core Mediatek MT6753 processor, further featuring 3 GB of RAM, 32 GB of expandable internal memory, fingerprint scanner, and face unlock. You're also getting a 13 MP rear camera with flash, and a dual 8 MP front-facing camera (with its own flash).

Blu hasn't announced the Pure View yet, but, since the phone's been listed on Amazon for several days now, we assume it's going to be released in the near future. The handset will be compatible only with GSM/LTE carriers like AT&T, T-Mobile, MetroPCS, Cricket, and Straight Talk. 

source: Amazon 

Related phones

Pure View
  • Display 5.7" 720 x 1440 pixels
  • Camera 13 MP / 8 MP front
  • Processor MediaTek, Octa-core, 1300 MHz
  • Storage 32 GB + microSDXC
  • Battery 3000 mAh



1. jojon

Posts: 435; Member since: Feb 11, 2014

...and ofourse they have written permission from MS to use that name...??

2. Florin.T

Posts: 318; Member since: Dec 16, 2013

I doubt they need permission. As far as I remember, Microsoft's PureView is trademarked only in relation to imaging technologies, not phone names.

7. jojon

Posts: 435; Member since: Feb 11, 2014 may well be right,

4. tangbunna

Posts: 480; Member since: Sep 29, 2016

any license for selling and growing apples from "Cupertino" company?

5. worldpeace

Posts: 3135; Member since: Apr 15, 2016

"powered by a mid-range octa-core Mediatek MT6753" I won't call 1.3 GHz quad Cortex-A53 + 1.5 GHz quad Cortex-A53 (28nm) mind-ranger, lol.. Even the ancient Helio X10 is better than that.. Mid-ranger nowadays should use 2xA72 or 2xA57, or at least 2GHz+ Cortex-A53 at minimum :-/

6. aksa123

Posts: 367; Member since: Jan 30, 2014

It's not midrange, trust me, I have a phone with that SoC. Very disappointing even for a sub $200 phone. The chipset is very old anyway.

8. Duncdawg26

Posts: 175; Member since: Jan 20, 2017

I still have a Blu life one x laying around with that processor. Decent for 2015. Monumental rip off for 2018. They've put that in their last couple phones :/

9. gamehead unregistered

Why that resolution?

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.