Apple's new product announcements: Rumor mill had it mostly right

Apple's new product announcements: Rumor mill had it mostly right
Now that Apple has ended its eagerly awaited media event, it is time to look back and see how the rumor mill fared with the almost never-ending predictions for the event and the devices that were introduced. When it comes to the Apple iPhone 6s and Apple iPhone 6s Plus, the earliest rumors called for Force Touch to be included. It wasn't until the last few days that the name 3D Touch and the three levels of tapping started to get bandied about. Regardless, that was still a good leak.

By the time May rolled around, KGI Securities Apple analyst Ming Chi-Kuo, already renowned for his amazingly accurate Apple inside information, pretty much had the iPhone 6s and iPhone 6s Plus down. He called for the A9 chip to be employed by both phones (after guessing the new 6s names, that was the easiest call to make), said that Force Touch would be added, stated that Apple would use Series 7000 aluminum to strengthen the devices, and predicted the "bumped" camera combo of 12MP/5MP. He also called for the addition of the Rose Gold color option. Kuo also was 100% correct with his assessment that there would be no 4-inch Apple iPhone 6c model.

What turned out to be false was that last minute rumor showing a higher resolution screen (488ppi for the iPhone 6s and 460ppi for the iPhone 6s Plus). The jury is still out on whether Apple doubled the amount of RAM in both phones to 2GB, although this isn't information that Apple usually makes privy. Among the items that no one caught was the True Tone selfie flash embedded in the front display.

The tipsters had the Apple iPad Pro pretty much called early. Back in 2013, several analysts predicted that such a device was coming. The four speakers were something we saw on alleged iPad Pro casings going back last year, and the 12.9-inch screen size was rumored just as far back. Kudos again to KGI Securities Ming Chi-Kuo, who predicted that Apple would release a stylus for the iPad Pro all the way back in January. No one knew, however, that it would be called the Apple Pencil. And while it seems overlooked, the Apple iPad mini 4 was expected to be unveiled today, which of course it was. Hope you didn't blink or else you would have missed it.

Overall, we'd say that the rumor mill did a great job at early and accurately predicting what we would see today from Apple. Now, what will be the first prediction about the Apple iPhone 7?



1. gaming64 unregistered

2 GB RAM or you're done. Well, anyone digging for the Mini 4?

2. foster426

Posts: 40; Member since: Apr 07, 2015

Why doesn't Apple ever say anything about the RAM?

3. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

It's easy to hide what you are working on when you are selling...well, pretty much the numbers everyone else is. It's not so easy to hide 50-100 million devices and the associated supply chain.

4. darkkjedii

Posts: 31597; Member since: Feb 05, 2011

Ram amount please? I'm thinking no split view, no need to boost it.

5. Diezparda

Posts: 941; Member since: Oct 23, 2013

I checked their websites they didn't say anything about multiwindow multitask on iPhone, probably only available on iPad air 2 and above. It's sad because iPhone 6 & 6+ is only a year old device (i think there is no need for 5/5s due to smaller screen size).

7. j2001m

Posts: 3061; Member since: Apr 28, 2014

If it had 2gb of ram they will have gone on about split view and all that crap, so o be thinking no buy for you dark, it's all to get you to buy that iPad mini 4

6. Tyrexl050

Posts: 19; Member since: Nov 11, 2011

did anyone hear anything about the always listening "hey siri" function? If not then oh well that rumor was wrong.

9. Alan01

Posts: 641; Member since: Mar 21, 2012

If you watch the ad for the iPhone 6s, you see "Hey Siri" used in the kitchen, unplugged I believe. Forgot to mention that one! Regards, Alan F.

10. HildyJ

Posts: 342; Member since: Aug 11, 2012

I claim first 7s rumor (published in PhoneArena comments 6/30/2015): "in September/October of 2017 the 7s will be announced with . . . wait for it . . . newer chips, better battery, and a better camera." I'll throw in a 7 rumor for free: In September of 2016 the 7 will be announced with newer chips, better battery, a better camera, and a minimum of 32GB of memory. 7 Plus will add support for a stylus. And both will use a new Apple cable which is not backward compatible.

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