Apple's new product announcements: Rumor mill had it mostly right

Apple's new product announcements: Rumor mill had it mostly right
Now that Apple has ended its eagerly awaited media event, it is time to look back and see how the rumor mill fared with the almost never-ending predictions for the event and the devices that were introduced. When it comes to the Apple iPhone 6s and Apple iPhone 6s Plus, the earliest rumors called for Force Touch to be included. It wasn't until the last few days that the name 3D Touch and the three levels of tapping started to get bandied about. Regardless, that was still a good leak.

By the time May rolled around, KGI Securities Apple analyst Ming Chi-Kuo, already renowned for his amazingly accurate Apple inside information, pretty much had the iPhone 6s and iPhone 6s Plus down. He called for the A9 chip to be employed by both phones (after guessing the new 6s names, that was the easiest call to make), said that Force Touch would be added, stated that Apple would use Series 7000 aluminum to strengthen the devices, and predicted the "bumped" camera combo of 12MP/5MP. He also called for the addition of the Rose Gold color option. Kuo also was 100% correct with his assessment that there would be no 4-inch Apple iPhone 6c model.

What turned out to be false was that last minute rumor showing a higher resolution screen (488ppi for the iPhone 6s and 460ppi for the iPhone 6s Plus). The jury is still out on whether Apple doubled the amount of RAM in both phones to 2GB, although this isn't information that Apple usually makes privy. Among the items that no one caught was the True Tone selfie flash embedded in the front display.

The tipsters had the Apple iPad Pro pretty much called early. Back in 2013, several analysts predicted that such a device was coming. The four speakers were something we saw on alleged iPad Pro casings going back last year, and the 12.9-inch screen size was rumored just as far back. Kudos again to KGI Securities Ming Chi-Kuo, who predicted that Apple would release a stylus for the iPad Pro all the way back in January. No one knew, however, that it would be called the Apple Pencil. And while it seems overlooked, the Apple iPad mini 4 was expected to be unveiled today, which of course it was. Hope you didn't blink or else you would have missed it.

Overall, we'd say that the rumor mill did a great job at early and accurately predicting what we would see today from Apple. Now, what will be the first prediction about the Apple iPhone 7?

Related phones

iPhone 6s
  • Display 4.7 inches
    1334 x 750 pixels
  • Camera 12 MP (Single camera)
    5 MP front
  • Hardware Apple A9 APL0898
    2GB RAM
  • Storage 128GB, not expandable
  • Battery 1715 mAh
  • OS iOS 13.x
iPhone 6s Plus
  • Display 5.5 inches
    1920 x 1080 pixels
  • Camera 12 MP (Single camera)
    5 MP front
  • Hardware Apple A9
    2GB RAM
  • Storage 128GB, not expandable
  • Battery 2750 mAh
  • OS iOS 13.x
iPad Pro
  • Display 12.9 inches
    2732 x 2048 pixels
  • Camera 8 MP (Single camera)
    1.2 MP front
  • Hardware Apple A9X
    4GB RAM
  • Storage 128GB,
  • Battery 10307 mAh
  • OS iOS 12.x
iPad mini 4
  • Display 7.9 inches
    2048 x 1536 pixels
  • Camera 8 MP (Single camera)
    1.2 MP front
  • Hardware Apple A8
    2GB RAM
  • Storage 128GB,
  • Battery 5124 mAh
  • OS iOS 13.x

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