Is an Apple iPad Pro coming? Analysts speak out

Is an Apple iPad Pro coming? Analysts speak out
According to Piper Jaffray analyst Gene Munster, Apple could be readying a tablet designed to handle those high-performance tasks normally done on a PC. Dubbed the Apple iPad Pro, this tablet would focus on word processing, spreadsheets and presentations. Munster told his clients on Tuesday after the unveiling of the new Apple iPad Air and Apple iPad mini with Retina display, "This would seem to leave room for a 'Pro' model at some point if a market for a higher performance tablet exists."

RW Baird's Will Power (hey, we don't make these names up) says that most iPads are used for game playing and for watching video instead of using the slate to enhance productivity. Power notes that based on Gartner's prediction that 300 million PCs will ship this year against 180 million tablets, "There's still a significant growth opportunity for tablets and Apple is trying to find ways to further segment the market."

Barclay's Ben Reitzes sees Apple offering a 13 inch iPad for the enterprise. The analyst sees the 64-bit A7 processor as being the perfect chip to drive such a device. Piper Jaffray's Munster says that the 64-bit chip offers a level of security necessary for the business market. Meanwhile, Tony Sacconaghi of Sanford C. Bernstein pointed out some comments made by Apple CEO Tim Cook, putting down rival tablet makers. Cook said that Apple's rivals want to turn PCs into tablets and tablets into PCs.

As a result of that statement, Sacconaghi expects Apple to offer a touchscreen notebook that could fold into a tablet and weigh under 2 pounds. "A successful converged device offered by Apple could be a huge opportunity, adding tens of billions of dollars in net incremental revenues," the analyst said.

source: USAToday

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26 Comments

1. Topcat488

Posts: 1419; Member since: Sep 29, 2012

8 to 1 M$ to SUE, taking all bets. The name PRO, belongs to the "Surface" line of products!!!

3. cc3493

Posts: 158; Member since: Jul 06, 2013

Actually, "PRO" has been used on many devices, like macbook pro and vaio pro. I dont think they own it but i hate seeing everyone use the word pro. It's like they spent all that time designing a product but give it an overused and wrongly used name.

18. techaman unregistered

no but if its true about apple doing a snap on style keyboard like the surface i bet you will see a law suit lol apple how you like those apples. pun intended

13. ianbbaa

Posts: 332; Member since: Mar 20, 2013

actually i quess they might come up with the same concept of Surface PRO for MB Air - small, thin, touch display with detachable keyboard dock. So MB Air will become "better" surface pro (for some).

24. dranis6

Posts: 8; Member since: Oct 27, 2013

Yep. Microsoft invented shortening the word professional to "pro". Nobody has ever used it in a product name before.

2. Kishin

Posts: 706; Member since: May 30, 2013

Wow this could effect the surface Pro!!!

5. Penny

Posts: 1869; Member since: Feb 04, 2011

While reducing the Surface Pro's marketshare in the "profession tablet" market, if such a thing exists, this would probably boost the actual sales numbers of the Surface Pro. If anything, it would serve to validate that such a market exists and bring attention to any product within that category.

10. TechBizJP08

Posts: 495; Member since: Mar 25, 2013

i think not. If this iPad Pro comes out. And carrying an ARM chip, this cannot by far compete with the Surface Pro. If it would have been Mac Touch hasswell chip, could be. But Tim Cook is so arogant that saying "MS is confusing the consumer from a tablet and a PC" He may eat his words someday. Some people doesn't learn.

11. ardent1

Posts: 2000; Member since: Apr 16, 2011

Have you recently seen MicroSoft's market share of it's once dominate empire? MS was asleep at the switch when Google came out of nowhere.

19. Kishin

Posts: 706; Member since: May 30, 2013

I was just about to say this +plus

25. dranis6

Posts: 8; Member since: Oct 27, 2013

How? Nobody is buying them. People would have to be buying them for this to effect anything.

4. doubler86

Posts: 320; Member since: Jan 26, 2011

Ya wasn't this analysis one of the rumors from like a week ago? So call industry analyst always believe Apple will do more than they actually will. It's not the same company anymore, No TV, No 12" to 13" tablet no phablet next year. I'll take any bets

6. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

iPad would finally become useful. No match for Windows 8 tablets/hybrids though.

7. Pancholo

Posts: 380; Member since: Feb 27, 2012

They would need to make OS X+ touch-friendly for something like that. Otherwise, I don't see an iOS powerhouse that will rival Windows 8.1 and up. Bear with me and leave your fangirl attitude in the closet for a while: I'm only talking within the context of a touch-friendly, full-fledged OS, not a portable game console or photo booth, which is what people seem to use tablets for. Anyway, Apple has said time and time again that "tablets will never replace laptops/desktops." Let's see if they give up and come with something worth our tappity-taps.

8. ilia1986 unregistered

"Cook said that Apple's rivals want to turn PCs into tablets and tablets into PCs." The inability to understand that a Tablet IS AND SHOULD BE A PC, because PCs can do everything but with the tablet form factor and battery life - have all the advantages of the "tablet" - are thus the perfect device - truly baffles me. Even for such an ignorant CEO as cook.

9. Pancholo

Posts: 380; Member since: Feb 27, 2012

Perfect statement, though I suppose old habits die hard (especially when trying to keep a certain image or philosophy).

12. ardent1

Posts: 2000; Member since: Apr 16, 2011

The rest of us got what Tim Cook was talking about. Tablets have a different user interface / interactivity than PC. Tablets are based on multi-touch as opposed to a mouse and a keyboard.

14. ilia1986 unregistered

You still live in 2010 mate. Look at the Ativ Q. Look at the Surface pro. Look at the zillion of Android and Windows 8.1 slates, convertibles and transformers! These are all PCs! And they have multi-touch!

15. twens

Posts: 1184; Member since: Feb 25, 2012

To add to what you said. Who says a tablet should only be used for playing games and consuming media? To me a tablet is supposed to be that pc that you can carry around. A pc is not supposed to be stagnant. A true pc needs to be mobile and I believe a tablet that doesn't act like a pc is totally useless. That's why I sold my iPad and using only my note 3. It's useless to buy a big slate that only surfs the Web and plays games. Phones are getting big enough for all those media consumption. We don't need tablets for those. We need tablets that will replace our laptops. My friends surface pro is just amazing. The way he integrates the device into his lifestyle is just pure wonder. I get jealous when he connects it to his HD TV via hdmi. That's what tablets are supposed to be.

16. Penny

Posts: 1869; Member since: Feb 04, 2011

You know, it's funny that you say tablets have a different mechanism for interaction from a PC, because they actually seem to be a precursor to the evolution of the PC. In the computation world, we are achieving greater and greater performance with greater and greater mobility. The trend is toward making real PC performance portable, which it already very much is if you compare today's tablets to laptops from a few years ago. We're approaching a stage where tablets will be close enough in performance to laptops that the entire laptop industry will be displaced. But you know why that wouldn't be a surprise? It's because we already see and acknowledge the tablet as a mobile computer, as similar to a laptop but even more portable. The portability doesn't just come from the size, either; it's equally important that they devised a way to eliminate the need for peripherals like a keyboard and mouse. Eventually, when we reach the stage that tablets provide as much horsepower as would be needed for all except demanding professionals, more people will opt for the tablet as well. And the tablet is not even the end-game; it's simply the next step in the evolution. The next step after that might be everything done by your phone, as Ubuntu is trying to achieve already. Then after that we might start seeing virtual devices rather than physical devices. We're looking forward to a civilization in which PCs don't remain enclosed in a large case next to your desk, but are rather woven into the very fabric of the world we live in.

17. techaman unregistered

if anyone wants to corner the market and replace a desktop just take the windows pro2 and have a work station dock and home dock you put it on the dock and boom you get 2 tb hard drive storage and you could add a few bypass routes for the processor to use the docks ram of 4 gb ram or even dock it and have everything done with the dock hardware 4 gb processor and 4 to 8 gig ram and 2 tb storage all that stuff would make main company's switch and they could take them home for work and on the go work with a nox style lock and remote access,when docked the tablet would become just a touch screen and in the os you could swipe drag and drop stuff from dock hard drive to tablets rom. there you go companys if you want any other ideas hit me up lol

20. theoak

Posts: 324; Member since: Nov 16, 2011

No need for a pro model. That is where the Mac Air models come in - keyboard, usb, SSD, etc ...

21. silencer271

Posts: 254; Member since: Apr 05, 2013

Did this rumor also come form iphonearenas box of other garbage rumors that never fruit?

22. dratomic

Posts: 483; Member since: Oct 09, 2013

ipad is like a digital picture frame to me. no "pro" name makes a device professional.

23. 9thWonderful

Posts: 232; Member since: Jan 24, 2013

it's only a matter of time before tablet manufacturers start going after the space that MS occupies w/their uniquely capable tablets. I just hope they aren't as clunky as the Surface design.

26. getothepoint

Posts: 4; Member since: Dec 27, 2013

I, personally, would have no use for a physical keyboard, I like my Ipad because it doesn't have one. I enjoy the ability to use it under any lighting conditions, in any position.

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