Apple's new chairman: "There is an arrogance" in the company

Apple's new chairman:
Apple's 8-men board of directors has often been described as being almost family-like. Starting from yesterday, it has accepted Arthur Levinson to the role of non-executive chairman. Levinson has been on the board since 2000, so this might not seem like a change that would change the way Apple works. However, Levinson shared some of his thoughts about Cupertino's ways of talking to the public right away.

The former CEO of biotech company Genentech, mentioned that the company sometimes shows off its swagger and this attitude is not the right one for the world's biggest firm by market value.

"There is an arrogance," at Apple, which has to subside after Cupertino's growth to the top of the most valuable companies' list. "We need to make the transition to being a big company and dealing with the hubris issue," Levinson told Steve Jobs' biographer Walter Isaacson.

Interestingly, Isaacson also reveals that Levinson pushed Steve Jobs on introducing the App Store for the iPhone, but at the same time was a big opponent of Apple Stores. Well, it seems that he was right about one of these things, but what about Apple's attitude – does it really need to change in your opinion, or does it give you one more reason to be proud of owning an Apple device (if you do!)? Let us know in the comments below.

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151 Comments

1. remixfa

Posts: 14605; Member since: Dec 19, 2008

wow.. an iphone without an app store... is just a basic touch screen feature phone. That would not have been game changing at all. gotta say, that was a good call.. lol.

3. roldefol

Posts: 4744; Member since: Jan 28, 2011

True true. The size and quality of the App Store is still one of the iPhone's biggest strengths. I can see Steve being so focused on a controlled iPhone experience that he would ignore the possibility of adding apps, but that tremendously helped make the phone what it is today. That was one of Jobs' better traits - if someone made a great argument, he actually changed his mind.

106. seanjohnusa91

Posts: 31; Member since: Nov 01, 2011

They said he was a proponent of the APP store but opposed the APPLE store...two different things.

2. goflet

Posts: 50; Member since: Oct 31, 2011

nicely said...correct

4. iKingTrust

Posts: 716; Member since: Jul 27, 2011

I am not happy with the 'Post-Jobs' Apple.

8. JesterB

Posts: 17; Member since: Nov 17, 2011

the post jobs apple hasnt started yet. these are the last things jobs had his hands into. Apple is dropping the ball in general.

10. iKingTrust

Posts: 716; Member since: Jul 27, 2011

I just dont think it should be all about money. I guess that is life

5. iKingTrust

Posts: 716; Member since: Jul 27, 2011

Apple about to be just like IBM back in the day. Now its all about money.

11. remixfa

Posts: 14605; Member since: Dec 19, 2008

now? exactly when wasnt it all about the money? lol

39. taco50

Posts: 5506; Member since: Oct 08, 2009

Read Steve's biography. It was never about the money for him.

134. htcisthebest

Posts: 436; Member since: Nov 15, 2011

@Taco: It was apparently about money for him. He's the one against donating money and setting up charity funds using the company's capital. In this perspective, I think Tim Cooks is a nicer CEO.

20. SlimSoulja86

Posts: 660; Member since: Nov 03, 2011

If it was never about money, then why is iPhone so expensive.

29. deago78

Posts: 170; Member since: Oct 08, 2009

I assume you're american. 200$ is nothing for a mobile phone. In fact $600 unsubsidized is merely between middle and high for phone pricing.

93. nb2six

Posts: 298; Member since: Apr 27, 2011

Pardon the average consumer. They only see the activation price not the outright. Then they throw a tantrum when they drop it in the pool and cant get a new for the same price they paid.

6. JeffdaBeat unregistered

Apple can be arrogant all they want as long as they don't go complacent. I don't expect them to go the way of Microsoft seeing as they want to separate themselves from that company as much as possible...but still. Keep finding ways to one up everyone else. Competition...

7. roldefol

Posts: 4744; Member since: Jan 28, 2011

Apple still has more cachet than IBM could have ever dreamed of, especially among the young adults who can afford their products. Rumors of Apple's decline are greatly exaggerated.

9. JesterB

Posts: 17; Member since: Nov 17, 2011

I don't believe they will decline, but being in the phone market I can tell you that people are starting to realize there are some alternatives to Iphones.

13. remixfa

Posts: 14605; Member since: Dec 19, 2008

they are already declining in the market as far as features go. They went from being a software leader to copying many of the features of their competitors to catch up. That doesnt mean they are declining in the sales market (before some auto-trolls start jumping on me). Google has long eclipsed them with actual OS software functionality and MS is about to do the same. Hopefully under fresh eyes and leadership they will go back to finding ways to innovate and become competitive with software again. Maybe they will take a chance again. SJ was too conservative with his upgrade path.. trading chances for new big features for safe small incremental upgrades.

15. tacohunter

Posts: 408; Member since: Nov 06, 2011

@remixfa You are talking mostly s**t. Y right thx to this article you have again a reason to summon apple's faults. I don't know were you got all this information, I guess from a lot of forums. Well not everything that's said is true. For example qoute: copying many of the features of their competitors. Yes thank you to remind me about this. I've read it a hundred times on PA (the comments a lot). Well didn't android copy some ios features, think, Even in ICS. Althought ICS looks awesome, so does apple. And the arrogance of apple. Of course they are arrogant in some ways. But you can see this also in other companies that're becoming bigger and bigger.

18. remixfa

Posts: 14605; Member since: Dec 19, 2008

can i ask you exactly what ICS copies from iOS? it blatantly copies from WP7 with that people app, thats for sure, but i dont see a whole lot of iOS in ICS. I do see a lot of android 2.1 in iOS5 though. And if u actually follow the conversation and read the whole comment "They went from being a software leader to copying many of the features of their competitors to catch up" and "Hopefully under fresh eyes and leadership they will go back to finding ways to innovate and become competitive with software again" I love being called out.. out of context.. by people that either do not read or understand the comment. I comment on the good and bad of everything. Unlike some, i do not bind myself to any particular brand. And I dont notice you calling me out when I say something nice about Apple... just when you "perceive" something as bad, even though its just an observation based on track record.

21. tacohunter

Posts: 408; Member since: Nov 06, 2011

They stole the arranging of your apps in folders from ios. Ofc you don't know this cause you don't use any apple device. Or you didn't saw the revealment of ICS. And btw I'm not gonna comment on every detail about what you said. Unlike you I'm not on any thread here on PA. And yes I understand your comment completely but were do you got the information I still don't know.

26. Whateverman

Posts: 3295; Member since: May 17, 2009

My old Blackberry Curve could arrange apps into folders, so they didn't steal the idea from Apple. And how did this become another flame war?

28. taco50

Posts: 5506; Member since: Oct 08, 2009

It became a flame war thanks to remix

109. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

And you had no part to play in the flame war?

107. snowgator

Posts: 3621; Member since: Jan 19, 2011

With the headline that PA ran, Whateverman, how could it NOT end up being a flame war? It gave ever Apple hater a chance to jump on them again, and ever Apple fan a chance to be offended. Of course it is a flame war. Over a 100 comments and counting. That is good for ad selling.

30. remixfa

Posts: 14605; Member since: Dec 19, 2008

umm. you do realize that apple was the LAST one to have folders right? andoid had them way back at 1.6. Thats your big thing? because now they can arrange tiles in the folder instead of it just auto-sorting itself???? wow. Thats a much bigger deal than adding voice commands, multi tasking, drop down notifications, OTA syncing, cloud services and more.. how could i have ever been so crazy!? lol BTW, taco, if stating an opinion in a relevant fashion without a hint of scarchasm, fanboyism, or the like is "starting a flame war", then every thing everyone says is a flame war. quit trolling.

32. tacohunter

Posts: 408; Member since: Nov 06, 2011

Never mind, you know that calling apple stole this, android stole that, samsung sued, etc all of this is childish.

43. remixfa

Posts: 14605; Member since: Dec 19, 2008

Yea, it kind of is, which is why I had no intention in my original comment to do so.

35. taco50

Posts: 5506; Member since: Oct 08, 2009

Let's prove you wrong again iPhone had cloud services through MobileMe before android was a product. Original 2007 iPhone had multitasking before android existed. This whole thing with iPhone multitasking started in 2008 because Apple didn't let 3rd party apps multitask. Do you really think multitasking was androids idea? You do know that blackberry, windows and palm treo's multitasked too right? You're trolling and starting flame wars because you constantly post the same stuff on Apple article's without any care for actual facts. Being proven wrong rarely slows you down.

44. remixfa

Posts: 14605; Member since: Dec 19, 2008

wow.. really. next you will say they had MMS and 3G when the iphone launched too. Anything else? Can it communicate with aliens? dude. do you ever get tired of trolling? Ever? I mean sometimes its funny because arguements like this that you make are beyond rediculous and wrong.. and i really dont understand how u actually believe some of the things u say.. but day in and day out.. it gets old.

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