Apple iPhone 7 Plus "Barbers" ad wins Best in Show award
Remember the ad for Portrait mode on the Apple iPhone 7 Plus that takes place in a barbershop? First released nearly a year ago, the ad was named Best in Show at the 97th ADA Awards. The annual event honors work done in the creative arts, which includes advertising. The commercial is set in a small barbershop in a small town. After one of the barbers in the quiet shop finishes with a customer, another barber snaps his portrait using the Apple iPhone 7 Plus. The portrait hangs in the window where it catches the attention of a passer-by who stops to get his haircut. And his portrait is snapped with the iPhone 7 Plus after his hair cut is done. And now there are two portraits in the window.
One by one, people are drawn into the barbershop by the increasing gallery of customers. Is it the sartorial prowess of the barber, or does credit go to the blurred bokeh background of the portraits, achieved by using Portrait mode on the iPhone 7 Plus? Only their hair stylist knows for sure.
The ad won an ADC Black Cube for Best in Show, an ADC Gold Cube for Best in Motion and Film Craft, and a Gold Cube. Prior to "Barbers," Apple released an ad for the iPhone 7 Plus Portrait mode called "The City." In this ad, a busy street full of people suddenly disappear when a couple discovers each other, which leads to Portrait mode photos snapped on the iPhone 7 Plus. You can find that ad directly below, while the award winning "Barber" can be seen at the top of this story.
Posts: 322; Member since: Oct 29, 2012
posted on May 08, 2018, 7:55 PM 6
Posts: 4421; Member since: Nov 01, 2016
posted on May 08, 2018, 9:29 PM 7
Posts: 1581; Member since: Oct 27, 2011
posted on May 08, 2018, 11:27 PM 6
Posts: 3272; Member since: Oct 09, 2017
posted on May 09, 2018, 3:16 AM 0
PhoneArena Comments Rules
A discussion is a place, where people can voice their opinion, no matter if it is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some random thoughts, which are not directly related to the matter.
Things that are NOT allowed:
- Off-topic talk - you must stick to the subject of discussion
- Trolling - see a description
- Flame wars
- Offensive, hate speech - if you want to say something, say it politely
- Spam/Advertisements - these posts are deleted
- Multiple accounts - one person can have only one account
- Impersonations and offensive nicknames - these accounts get banned
Moderation is done by humans. We try to be as objective as possible and moderate with zero bias. If you think a post should be moderated - please, report it.
Have a question about the rules or why you have been moderated/limited/banned? Please, contact us.
Send a warning to post author
Send a warning to Selected user.
The user has 0 warnings currently.
Next warning will result in ban!
Ban user and delete all posts
Message to PhoneArena moderator (optional):