Apple iPhone 7 Plus "Barbers" ad wins Best in Show award

Remember the ad for Portrait mode on the Apple iPhone 7 Plus that takes place in a barbershop? First released nearly a year ago, the ad was named Best in Show at the 97th ADA Awards. The annual event honors work done in the creative arts, which includes advertising. The commercial is set in a small barbershop in a small town. After one of the barbers in the quiet shop finishes with a customer, another barber snaps his portrait using the Apple iPhone 7 Plus. The portrait hangs in the window where it catches the attention of a passer-by who stops to get his haircut. And his portrait is snapped with the iPhone 7 Plus after his hair cut is done. And now there are two portraits in the window.

One by one, people are drawn into the barbershop by the increasing gallery of customers. Is it the sartorial prowess of the barber, or does credit go to the blurred bokeh background of the portraits, achieved by using Portrait mode on the iPhone 7 Plus? Only their hair stylist knows for sure.

The ad won an ADC Black Cube for Best in Show, an ADC Gold Cube for Best in Motion and Film Craft, and a Gold Cube. Prior to "Barbers," Apple released an ad for the iPhone 7 Plus Portrait mode called "The City." In this ad, a busy street full of people suddenly disappear when a couple discovers each other, which leads to Portrait mode photos snapped on the iPhone 7 Plus. You can find that ad directly below, while the award winning "Barber" can be seen at the top of this story.

source: ADCAwards

Related phones

iPhone 7 Plus
  • Display 5.5 inches
    1920 x 1080 pixels
  • Camera 12 MP (Dual camera)
    7 MP front
  • Hardware Apple A10 Fusion, 3GB RAM
  • Storage 256GB, not expandable
  • Battery 2900 mAh
  • OS iOS 13.x



9. waqarz

Posts: 41; Member since: Nov 21, 2012

At present, no phone has portrait good as a Pixel 2 whether from the front facing or the rear one.

7. submar

Posts: 713; Member since: Sep 19, 2014

Fantastic but for me, Samsung ostrich ad is better.

2. jojon

Posts: 438; Member since: Feb 11, 2014


1. kotan24

Posts: 322; Member since: Oct 29, 2012

Genious! That is why they’re number one, and because their products look and work as advertised.

3. cmdacos

Posts: 4421; Member since: Nov 01, 2016

Lmao... Portrait mode doesn't even work as good as the commercial implies. Let's not even start on ios11...

4. apple-rulz

Posts: 2198; Member since: Dec 27, 2016

Yeah because you’ve extensively used portrait mode on your iPhone so you know from first hand experience.

5. Derekjeter

Posts: 1581; Member since: Oct 27, 2011

I know from experience, it does not work as advertised. My iPhone 7 Plus red is the best iPhone hands down but I’ll be honest, the portrait mode is probably 3rd among all camera Phones. My Pixel 2 Xl was #1 till the camera went out. Now it’s just a piece of crap. I hate Google.

8. midan

Posts: 3272; Member since: Oct 09, 2017

Exactly, i remember when i saw first iPhone ad and it worked so smooth and fast, i was very surprised i actually got that same experience from real device, it was first time when that happened and bought the device right away. Apple devices works like in their ads.

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