Apple iPhone 7 Plus "Barbers" ad wins Best in Show award
by Alan Friedman / May 08, 2018, 7:45 PM
Remember the ad for Portrait mode on the Apple iPhone 7 Plus that takes place in a barbershop? First released nearly a year ago, the ad was named Best in Show at the 97th ADA Awards. The annual event honors work done in the creative arts, which includes advertising. The commercial is set in a small barbershop in a small town. After one of the barbers in the quiet shop finishes with a customer, another barber snaps his portrait using the Apple iPhone 7 Plus. The portrait hangs in the window where it catches the attention of a passer-by who stops to get his haircut. And his portrait is snapped with the iPhone 7 Plus after his hair cut is done. And now there are two portraits in the window.
One by one, people are drawn into the barbershop by the increasing gallery of customers. Is it the sartorial prowess of the barber, or does credit go to the blurred bokeh background of the portraits, achieved by using Portrait mode on the iPhone 7 Plus? Only their hair stylist knows for sure.
The ad won an ADC Black Cube for Best in Show, an ADC Gold Cube for Best in Motion and Film Craft, and a Gold Cube. Prior to "Barbers," Apple released an ad for the iPhone 7 Plus Portrait mode called "The City." In this ad, a busy street full of people suddenly disappear when a couple discovers each other, which leads to Portrait mode photos snapped on the iPhone 7 Plus. You can find that ad directly below, while the award winning "Barber" can be seen at the top of this story.
Posts: 308; Member since: Oct 29, 2012
Genious! That is why they’re number one, and because their products look and work as advertised.
posted on May 08, 2018, 7:55 PM 6
Posts: 3970; Member since: Nov 01, 2016
Lmao... Portrait mode doesn't even work as good as the commercial implies. Let's not even start on ios11...
posted on May 08, 2018, 9:29 PM 7
Posts: 1459; Member since: Oct 27, 2011
I know from experience, it does not work as advertised. My iPhone 7 Plus red is the best iPhone hands down but I’ll be honest, the portrait mode is probably 3rd among all camera Phones. My Pixel 2 Xl was #1 till the camera went out. Now it’s just a piece of crap. I hate Google.
posted on May 08, 2018, 11:27 PM 6
Posts: 6935; Member since: Dec 02, 2011
You mean your phone doesn't turn people into pictures?! The portrait mode on the 7 might not work as you want it to work or it might be topped in quality by other cameras but your phone sure does what Apple advertise it to do.
posted on May 08, 2018, 11:41 PM 0
Posts: 2597; Member since: Oct 09, 2017
Exactly, i remember when i saw first iPhone ad and it worked so smooth and fast, i was very surprised i actually got that same experience from real device, it was first time when that happened and bought the device right away. Apple devices works like in their ads.
posted on May 09, 2018, 3:16 AM 0
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